Ross McCoy
Central US Sales Manager - Aerospace, Defense & Medical at Fry Steel Company- Claim this Profile
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Bio
Credentials
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Leading in Crisis
LinkedInSep, 2020- Nov, 2024
Experience
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Fry Steel Company
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United States
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Mining
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1 - 100 Employee
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Central US Sales Manager - Aerospace, Defense & Medical
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May 2022 - Present
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Stryker
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Key Technologies Consultant
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Jan 2022 - May 2022
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Director, Complex Spine
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Jan 2021 - Jan 2022
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Sales Representative, Spine
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Apr 2014 - Jan 2021
5x individual Quota Achiever$11B+ global medical technology company specializing in design, manufacture, and marketing of innovative products to advance healthcare.Recruited by Wisconsin Branch General Manager as #1 hire within newly created organization as Stryker completed purchase of distributor and transitioned into a commercial model following exit of core team. Took over leadership of underperforming territory.Leveraged experience as a consistent performer in immediately assessing territory performance and status of existing accounts as well as opportunities to salvage/win back relationships and drive growth into new trauma centers and specialist practices.Inherited Level 1 trauma center. Quickly recaptured business despite physicians’ consulting agreements with competitors.Develops medical/clinical key opinion leaders whose advocacy of Stryker continues to grow awareness in the industry.Manages associate sales representative in the areas of presentation development, inventory management, and case scheduling as well as maintaining a customer-driven approach in the midst of ongoing changes in C-level, district, and area leadership.Effectively led integration of newly acquired products/technologies (CoAlign Innovations, SafeWire) into territory.Provides a level of technical knowledge that allows surgeons to create effective intraoperative training/education platforms.Recognized as Quota Achiever in 2015 and 2016. On track to exceed target in 2017.Grew territory and doubled annual revenue in 2 years.Nominated for Stryker Leadership Course, 2017.Named Rookie of the Year among Central Region peers in 2015.Ranked in #8 among 27 peers in training class, 2014. Show less
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Sales Representative / Associate Sales Representative, T&E
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Oct 2012 - Mar 2014
Sales Representative, Trauma & Extremities (T&E), Stryker Orthopaedics, October 2013 – March 2014Assoc. Sales Representative, Trauma & Extremities (T&E), Stryker Orthopaedics, October 2012 – September 2013Member of sales team hired by Branch Manager to build business following Stryker’s purchase of Wisconsin T&E distributorship (20-year relationship). At the time, the Wisconsin branch was ranked last among 32 nationwide.Overcame ongoing change and hostility from incumbent team to consistently deliver on annual revenue targets.Focused on value of T&E product line in creating advocacy across a heavily entrenched market.Effectively led integration of newly acquired products/technologies (Memometal Technology) into territory.Member of sales team that delivered tremendous growth to annual revenue in 2 years.Played key role in elevating branch from last to #7 among 32 nationwide.Ranked #1 among 42 peers in training class. Show less
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Hitters Baseball Academy
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Caledonia, WI
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General Manager
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Nov 2008 - Oct 2012
Highly competitive youth baseball training program. Co-led launch of 20K-sq. ft. indoor baseball training facility. Built out operations, formalized day-to-day functions (scheduling, administrative oversight, financial transactions, facility upkeep/maintenance, customer service, and HR), and developed/implemented processes while directing marketing/promotion, networking, and growth strategy. Oversaw part-time/full-time staff. Developed competitive/travel teams. Hired professional coaches. Served as a liaison to NCAA recruiters. Organized and led 2 top prospect instructional camps annually, each attracting 300+ high school recruits. Identified and advanced rental, merchandising, and training/educational opportunities to grow business. Participated in quarterly meetings with co-owner and CPA regarding revenue, cash flow, and expense control. Successfully negotiated bartering agreements with local vendors to secure marketing/promotion services. Grew business from concept to profitability in 2 years. Created business model that was adopted by other training organizations across the state. Increased business volume from 200 to 2,000+ athletes in <4 years. Produced 25 Division I recruits in 2012. Project-managed construction of 40K-sq. ft. state-of-the-art indoor facility. Show less
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Outfielder / Utility Player
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Jul 2007 - Sep 2010
Recruited to play for several independent professional baseball teams including the Normal CornBelters, Evansville Otters, Rockford RiverHawks, Reno River Sox, and Lincoln Saltdogs. Recruited to play for several independent professional baseball teams including the Normal CornBelters, Evansville Otters, Rockford RiverHawks, Reno River Sox, and Lincoln Saltdogs.
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Education
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University of Wisconsin-Milwaukee
Bachelor of Science - BS, Biochemistry