Jaime Rossi
Senior Vice President of Public Affairs at Storefront Political Media- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Portuguese Limited working proficiency
Topline Score
Bio
Sue de Leeuw
Jaime gets 5 out of 5 stars from me. He consistently provides insightful and strategic guidance to PG&E and helped us effectively position our brand as the company faced some of the most significant challenges in its 100+ year history. Jaime is equally comfortable working with C-suite executives as he is with electrical line workers and knows how to steer a conversation so all voices feel heard while pushing forward an effective strategic plan. He is a great communicator who has helped spearhead the development of company-wide campaigns while providing strategic counsel and 24/7 responsiveness. And the campaigns that he has developed consistently drive superior results. He helped us build and test new digital channels that continued to improve the company’s ROI. He has seamlessly managed the PG&E brand campaign through a highly complex and ever-changing landscape. His work ethic never wanes, he is level headed even under the most stressful of circumstances, and he is always smiling. He has managed a diverse team and he knows how to get the best work out of his direct reports, vendors and even the client. I would work with Jaime again in a heartbeat.
Katie Scally
Jaime is an exceptional manager who always brings out the best in his team. With every project, he communicates clearly and effectively, ensuring every team member understands the task at hand and has the information they need to succeed and achieve success for our clients. Even under stressful deadlines, Jaime skillfully manages major projects and the many details from start to finish while also empowering the team to deliver high-quality work. He leverages such deep media relations and strategic communications experience that he is often brought into high-level conversations outside of his department, and I have seen firsthand how his advice has led to winning outcomes. Jaime is highly respected and well-liked throughout the organization, and I count myself lucky to have had the chance to have worked with and learned from him.
Sue de Leeuw
Jaime gets 5 out of 5 stars from me. He consistently provides insightful and strategic guidance to PG&E and helped us effectively position our brand as the company faced some of the most significant challenges in its 100+ year history. Jaime is equally comfortable working with C-suite executives as he is with electrical line workers and knows how to steer a conversation so all voices feel heard while pushing forward an effective strategic plan. He is a great communicator who has helped spearhead the development of company-wide campaigns while providing strategic counsel and 24/7 responsiveness. And the campaigns that he has developed consistently drive superior results. He helped us build and test new digital channels that continued to improve the company’s ROI. He has seamlessly managed the PG&E brand campaign through a highly complex and ever-changing landscape. His work ethic never wanes, he is level headed even under the most stressful of circumstances, and he is always smiling. He has managed a diverse team and he knows how to get the best work out of his direct reports, vendors and even the client. I would work with Jaime again in a heartbeat.
Katie Scally
Jaime is an exceptional manager who always brings out the best in his team. With every project, he communicates clearly and effectively, ensuring every team member understands the task at hand and has the information they need to succeed and achieve success for our clients. Even under stressful deadlines, Jaime skillfully manages major projects and the many details from start to finish while also empowering the team to deliver high-quality work. He leverages such deep media relations and strategic communications experience that he is often brought into high-level conversations outside of his department, and I have seen firsthand how his advice has led to winning outcomes. Jaime is highly respected and well-liked throughout the organization, and I count myself lucky to have had the chance to have worked with and learned from him.
Sue de Leeuw
Jaime gets 5 out of 5 stars from me. He consistently provides insightful and strategic guidance to PG&E and helped us effectively position our brand as the company faced some of the most significant challenges in its 100+ year history. Jaime is equally comfortable working with C-suite executives as he is with electrical line workers and knows how to steer a conversation so all voices feel heard while pushing forward an effective strategic plan. He is a great communicator who has helped spearhead the development of company-wide campaigns while providing strategic counsel and 24/7 responsiveness. And the campaigns that he has developed consistently drive superior results. He helped us build and test new digital channels that continued to improve the company’s ROI. He has seamlessly managed the PG&E brand campaign through a highly complex and ever-changing landscape. His work ethic never wanes, he is level headed even under the most stressful of circumstances, and he is always smiling. He has managed a diverse team and he knows how to get the best work out of his direct reports, vendors and even the client. I would work with Jaime again in a heartbeat.
Katie Scally
Jaime is an exceptional manager who always brings out the best in his team. With every project, he communicates clearly and effectively, ensuring every team member understands the task at hand and has the information they need to succeed and achieve success for our clients. Even under stressful deadlines, Jaime skillfully manages major projects and the many details from start to finish while also empowering the team to deliver high-quality work. He leverages such deep media relations and strategic communications experience that he is often brought into high-level conversations outside of his department, and I have seen firsthand how his advice has led to winning outcomes. Jaime is highly respected and well-liked throughout the organization, and I count myself lucky to have had the chance to have worked with and learned from him.
Sue de Leeuw
Jaime gets 5 out of 5 stars from me. He consistently provides insightful and strategic guidance to PG&E and helped us effectively position our brand as the company faced some of the most significant challenges in its 100+ year history. Jaime is equally comfortable working with C-suite executives as he is with electrical line workers and knows how to steer a conversation so all voices feel heard while pushing forward an effective strategic plan. He is a great communicator who has helped spearhead the development of company-wide campaigns while providing strategic counsel and 24/7 responsiveness. And the campaigns that he has developed consistently drive superior results. He helped us build and test new digital channels that continued to improve the company’s ROI. He has seamlessly managed the PG&E brand campaign through a highly complex and ever-changing landscape. His work ethic never wanes, he is level headed even under the most stressful of circumstances, and he is always smiling. He has managed a diverse team and he knows how to get the best work out of his direct reports, vendors and even the client. I would work with Jaime again in a heartbeat.
Katie Scally
Jaime is an exceptional manager who always brings out the best in his team. With every project, he communicates clearly and effectively, ensuring every team member understands the task at hand and has the information they need to succeed and achieve success for our clients. Even under stressful deadlines, Jaime skillfully manages major projects and the many details from start to finish while also empowering the team to deliver high-quality work. He leverages such deep media relations and strategic communications experience that he is often brought into high-level conversations outside of his department, and I have seen firsthand how his advice has led to winning outcomes. Jaime is highly respected and well-liked throughout the organization, and I count myself lucky to have had the chance to have worked with and learned from him.
Experience
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Storefront Political Media
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Political Organizations
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1 - 100 Employee
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Senior Vice President of Public Affairs
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Jul 2016 - Present
Lead public affairs practice at one of California's leading strategic communication firms with a specialized focus on energy clients. Build targeted communication campaigns that encompass paid, earned and owned media to support positive positioning of clients in front of customers, regulators and competitors. Manage diverse team of professionals while overseeing firm's largest and most profitable clients. Create and manage winning communications, media and marketing programs for Fortune 500 companies, labor organizations, nonprofits and associations. Develop innovative and data-driven campaigns that utilize behavior-change strategies to move highly targeted audiences towards positive action. Create and deliver editorials, opinion pieces, and paid native content for strategic placement in major publications throughout country. Build and deliver successful social media campaigns with KPIs that hit levels far above regular benchmarks.
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Principal/President/Vice President
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Jan 2004 - Jan 2016
Served as key thought leader and creative strategist for boutique public affairs firm. Under my tenure, firm was named one of region's fastest growing private companies three years in a row. It was also named by the New York Times as one of the four most important lobbying firms in San Francisco. Managed staff of 10 and helped build education, energy, healthcare and government sectors. Clients included: Cisco, Ritz Carlton, Google, Parsons Brinckerhoff, San Francisco Giants, Verizon, Superga, Habitat for Humanity, Ralph Lauren, Safeway, Walmart, Whole Foods, Mercedes Benz, Hispanic Heritage Foundation, Recurrent Energy, Ritz Carlton, San Francisco Municipal Transportation Agency, Contra Costa Transportation Agency, Police Executive Research Forum, San Francisco Controller's Office, Sutter Health and YMCA of San Francisco.
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San Francisco Chamber of Commerce
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director of Public Policy
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Apr 2000 - Jan 2004
I led the 2000 member organization's policy and advocacy program around economic development, education and housing. I spearheaded the Workforce Housing initiative, a groundbreaking campaign to address the middle income housing crisis in San Francisco, which culminated in a 300 person conference that attracted national attention. I led the 2000 member organization's policy and advocacy program around economic development, education and housing. I spearheaded the Workforce Housing initiative, a groundbreaking campaign to address the middle income housing crisis in San Francisco, which culminated in a 300 person conference that attracted national attention.
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Federal Home Loan Bank of San Francisco
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United States
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Banking
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200 - 300 Employee
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Manager of Legislative Affairs
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Oct 2002 - Sep 2003
As the Manager of Legislative Affairs, I was in charge of advocacy efforts at the local and regional level for the largest of the Federal Home Loan Banks. I organized fifteen congressional events to highlight housing activity in congressional districts in Arizona, California, and Nevada and was in charge of producing the quarterly Banking on Communities newsletter. As the Manager of Legislative Affairs, I was in charge of advocacy efforts at the local and regional level for the largest of the Federal Home Loan Banks. I organized fifteen congressional events to highlight housing activity in congressional districts in Arizona, California, and Nevada and was in charge of producing the quarterly Banking on Communities newsletter.
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Deputy Director
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Jan 1999 - Apr 2000
Served as the Deputy Director on a Ford Foundation funded study that analyzed the impact of Proposition 209 on admissions and enrollment in undergraduate and graduate programs in the UC system. Proposition 209 was a statewide referendum that amended the state constitution to prohibit state universities and other institutions from considering sex, race or ethnicity in hiring or admissions. Served as the Deputy Director on a Ford Foundation funded study that analyzed the impact of Proposition 209 on admissions and enrollment in undergraduate and graduate programs in the UC system. Proposition 209 was a statewide referendum that amended the state constitution to prohibit state universities and other institutions from considering sex, race or ethnicity in hiring or admissions.
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School Coordinator
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Sep 1994 - Jul 1996
Served as connector between DC public schools and local industry to support investment in higher education and community building programs in underserved neighborhoods. Served as connector between DC public schools and local industry to support investment in higher education and community building programs in underserved neighborhoods.
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Teach for America
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United States
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Education Administration Programs
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700 & Above Employee
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4th grade bilingual teacher
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Aug 1992 - Jun 1994
Served as a 4th grade teacher in one of the most challenging elementary schools in Los Angeles. Prepared all lesson plans in both Spanish and English. Earned multi-subject credential after two years in LAUSD District Intern program. Served as a 4th grade teacher in one of the most challenging elementary schools in Los Angeles. Prepared all lesson plans in both Spanish and English. Earned multi-subject credential after two years in LAUSD District Intern program.
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Education
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Goldman School of Public Policy
Master's degree, Public Policy -
Brown University
Bachelor of Arts (B.A.), Double Major - Latin American Studies and History
Community
