Product Design Lead (UI/UX)

• Mar 2023 - Present

Senior Product Designer (UI/UX)

• Apr 2022 - Mar 2023

Head of UX Design / Senior Product Designer (UI/UX)

• Aug 2018 - Mar 2022

• Collaborate with product, engineering, marketing and business leaders to define the product vision and strategy to ensure a consistent brand experience. • Lead and mentor the design team including the UX function across both product design & engineering. • Work closely with the business team to develop use cases and high-level requirements. • Work closely with senior management stakeholders, product directors, developers and designers to iteratively design, refine, and validate solutions. • Ensure the team and projects are well planned, scoped, and organised to ensure their timely delivery. • Setup UX processes to create a sustainable design culture that can scale as the team grows, while maintaining a cohesive design across various form factors, features, and product lines. • Demonstrate customer-centric judgment in day-to-day design decisions, advocate for a quality customer experience, and understand the customer, the competition and industry. • Conduct ongoing research to stay current with industry standards and best practices. • Produce high-quality UI designs, including wireframes, mockups, and interactive prototypes that communicate design ideas and solutions. • Provide and incorporate meaningful feedback to improve design solutions and perspectives. • Produce documentation to ensure designs are well understood by stakeholders and detailed enough for efficient development. • Ensure that all design solutions are designed with WCAG accessibility standards in mind. • Drive the design review cycle and lead closure on design requirements. • Creating and maintaining a world-class enterprise SaaS design system and style guide. • Understand, articulate, and illustrate user needs to ensure we are solving the right problems. • Place emphasis on system-level solutions rather than short-sighted visual ones. • Ensure logical information architecture, user journeys and workflows. • Create rapid prototypes and mockups to keep pace with rapid development. Show less

Creative Director / Head of UX Design / Co-founder

• Jun 2017 - Mar 2022

• Customer account management, including negotiating contracts and agreements to maximise profit. • Building and maintaining strong, long-lasting customer relationships. • Translate concepts into user flows, wireframes, mockups and technical prototypes that lead to intuitive user experiences. • Lead product design teams by providing guidance, oversight, and mentorship to the teams. • Establish the design strategy and provide visionary leadership of how to integrate leading technology to improve UI/UX of the solutions portfolio. • Lead a team of User Interface (UI) User Experience (UX) designers, developers and project managers to build quality products on time and on budget. • Shape the design processes to ensure quality work in a short timeframe • Coordinate with various teams so that the customer’s expectations are met. • Ask smart questions, take risks and champion new ideas. • Identify design problems and devise elegant solutions. • Always looking to improve inefficient processes. • Continue their assessment of a client’s needs and business objectives. • Help develop initiatives to increase customer satisfaction and retention. • Company-wide strategic planning. • Upsell services and solutions. • Manage a client’s projects from beginning to end. • Work well under pressure and commit to deadlines. • Liaise between the customer and internal teams. Show less

Creative Director / Head of UX Design

• Apr 2016 - May 2017

• Responsible for driving the overall creative vision for all client (internal & external) projects.• Lead, guide, inspire, motivate, and develop rising team members to help establish a world-class design & creative team.• Persuasively and passionately present visions, concepts, and designs to both existing and potential clients and supporting teams at all stages• Lead overall design projects to successful completion, on time, on budget in line with desired outcomes.• Produce promotional materials by developing basic presentation approaches; directing layout, design, and copywriting; determining and monitoring production schedules; providing work direction to staff.• Develop compelling, creative, and user-focused experiences and points of view that align with clients’ business objectives.• Work with discipline leads to ensure the design vision is executed consistently and with a high degree of quality and ensure creative team adheres to brand guidelines and style.• Write documents such as user experience strategies and creative briefs.• Build and maintain a close relationship with management-level counterparts.• Lead the communication design, interactive design, and conceptualising process.• Review work, troubleshoot and provide constructive feedback to creative teams.• Review program, project, and personal KPIs to ensure quality and fairness.• Improve marketing quality results by studying, evaluating, and re-designing creative processes; implementing changes.• Take initiative in improving on reporting, processes, workflow and client outcomes.• Come up with new ideas to make product ranges more appealing.• Identify training needs for team members, guide them on career path and training plan, provide supportive and professional mentoring. Show less

UI/UX Designer (Senior)

• Nov 2014 - Apr 2016

• Execute interaction and visual design as a part of a multi-disciplinary team.• Work with the Development Team to lead the design and implementation of beautiful, intuitive experiences.• Design highly usable web, mobile and software interfaces.• Articulate design decisions in individual and group critiques, be able to sell design concepts to clients. • Communicate effectively while working on multiple projects with tight deadlines.• UI/UX Design, Web & Graphic Design, Multimedia & Print Design, Mobile Design. • Responsive Front End Development (HTML, CSS & Javascript).• Wireframes and Prototypes.• Daily Scrum and Agile meetings.• Pixel perfect design comps.• Research current design and technology trends. Show less

Web Developer & Graphic Designer (Mid-Weight)

• Sep 2012 - Aug 2014

• Brand logo and identity creation, corporate stationery, development of brand guidelines etc.• Website designs & development, internal and external brand communications collateral.• Strong ability to interpret creative briefs and produce aligned concepts that meet brand guidelines.• Organised and able to prioritise my work to ensure deadlines are met.• Be a team player with the ability to collaborate, accept and provide constructive feedback.• Develop print and electronic designs for various software programs.• Campaigns, advertising materials, emailers, newsletters, business cards, promotional items etc.• Review graphics for quality and consistency.• Provide design guidance to colleagues when requested.• Work in a team environment to complete all designs in a timely fashion• Update Manager regularly about status of graphic project.• Manage workflow and schedules in the absence of Manager.• Use style guides and technical specifications for graphic development.• Stay abreast with the latest developments in the graphic/digital industry.• Direct digital photographers and illustrators.• Ensure that final designs meet customer specifications.• Design HTML email and newsletter templates.• Design and develop micro sites, banners, rich emails and other electronic media.• Develop world-class design solutions, execute motion on time and recommend coding techniques. Show less

Web Developer & Graphic Designer (Junior)

• Jul 2011 - Sep 2012

• Adhere to aesthetic design style guides, procedures, systems and templates.• Execute pixel-accurate designs including clean PSD files.• Coordinate and discuss creative aspects with other team members working on the project.• Create multiple design options for team and clients.• Convert images to suit colour profile required by various campaigns.• Create and design advertising page layouts.• Develop graphics based on standard technical specifications.• Create sale signs with strong concepts and designs.• Transform basic text documents into visually aesthetic presentations for meetings/pitching.• Perform the assigned work within the allotted timelines to meet tight deadlines. Show less

Junior Graphic Designer / Repro Artist

• Feb 2010 - Jun 2011

• A fast-paced, high volume environment with tight deadlines consistently editing quality photos. • Responsible for cutting paths, masking, deep-etching, comping and retouching images. • Photo retouching on images by cloning, color correcting, compositing, adding shadows, light etc. • Use complex image masks and adjustment layers for sky replacement etc. • Animate photo slideshows using Adobe Flash for online galleries. • Responsible to download images from the Photographic server (FTP) and upload final product. • Create HTML/CSS web design templates for real estate property websites. • Use specialized software techniques and compile Virtual Tours to improve floorplans effectiveness. Show less