Rossella Marcazzan

Marketing & Communication Manager at 20/20 EUROPE
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Full professional proficiency
  • Francese Elementary proficiency
Skills

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Gianguido Fusi

Rossella is, with no doubt, a pro-active and dynamic resource, extremely oriented to the latest media, communication and marketing trends, who helped us to get always high level results and over our expectations. During these years she has been an essential reference point for us and she has always been a key element to maximize our campaigns and results.

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Experience

  • 20/20 EUROPE
    • Italy
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing & Communication Manager
      • Feb 2020 - Present
  • Dentsu Aegis Network
    • Slovakia
    • Advertising Services
    • 1 - 100 Employee
    • Senior Client Associate
      • Nov 2016 - Jan 2020

      Burberry, Pandora Burberry, Pandora

  • Vizeum
    • United Kingdom
    • Advertising Services
    • 200 - 300 Employee
    • Senior Account
      • Jul 2015 - Oct 2016

      Whirlpool, Christie's and Hitachi

    • Account Executive
      • Dec 2013 - Sep 2015

      Main Client: Christie’s London – NYC - ParisResponsibilities include, but are not limited to:- Completion of all media related tasks resulting from direct client meetings, client phone calls or written requests.- Researching and evaluating media suitability against client needs and objectives. - Presenting thoughts, findings and recommendations via documents and email or to clients in person.- Negotiation and implementation of all approved (pan-regional and/or multi-local) media bookings.- Ensuring the effectiveness of all campaigns against any pre briefed KPI’s. - Administration side: including approvals/PO’s, financial and DDS reports. - Develop a productive working relationship with internal and external partners to ensure harmonious delivery of Carat Global Management media services.- Current Christie’s campaign’s include a lot of tactical bookings, and often require high impact formats in prime placements, within luxury and specialist art media at short notice. So my role requires effective coordination skills. Show less

    • Media Planner
      • Apr 2011 - Nov 2013

      Worked on promotion and marketing media mix (data, statistics and general support) Target market analysisImplementing marketing strategies based on specific clients needs - both on and off line media campaignDeveloping strategies within client budget requirements Main Clients: 20th Century Fox, Burberry, Indesit, BPI, SpinMaster

  • Deep Club Verona
    • Trainee digital PR e social media
      • Sep 2010 - Feb 2011

      Market and competitors analysis both nationally and internationally Pr, Digital Pr Event management Market and competitors analysis both nationally and internationally Pr, Digital Pr Event management

  • ENTE FIERA
    • Italy
    • Advertising Services
    • Hostess
      • Jan 2006 - May 2010

      -PR -Assistente alle vendite e aiuto negli stand -Hostess -PR -Assistente alle vendite e aiuto negli stand -Hostess

  • Sirona Dental Systems
    • Medical Equipment Manufacturing
    • 200 - 300 Employee
    • Trainee
      • Jun 2004 - Aug 2004

Education

  • Università IULM
    Master's degree, Strategy and Communication of Fashion, Brand and Design
    2009 - 2011
  • Malvern House London
    English Course, English Course
    2009 - 2009
  • Università degli Studi di Verona
    Three-years degree, Science of Communication: publishing and journalism
    2005 - 2008
  • Volontariato favelas Heliópolis
    2007 - 2007

Community

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