Rossella Rinaldi

Sr. Global Visual Merchandiser at Paul & Shark at Paul&Shark
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • Inglese -

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Experience

    • Italy
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Sr. Global Visual Merchandiser at Paul & Shark
      • Apr 2017 - Present

      -Managing region in terms of VM, ensuring the respecting of the Company guidelines; -Applying the VM standard inside the stores -Arranging the set-up of the WorldWilde stores -Managing the events during the fashion week -Creation VM books guideline -Managing the calendar of vm team -Training the vm in store -Creation Virtual Store planning for the new opening store -Research of the new tools for windows and interiors -Supporting the HQ for the Showroom ‘s set up in view of the Sales Campaign; -Supporting the HQ in the management of the ordinary activities’ process -Collaboration with the marketing team for the creativity windows display. Show less

  • BV GLOBAL SPA
    • Milano, Italia
    • ECOMMERCE BUYER & MERCHANDISER FASHION
      • Aug 2015 - Mar 2017

      Founded in 2015, with offices in Milan and Seoul, the Korean company BV GOBAL SPA launched buyvai.com reunited Italian style lovers. Buyvai is a new shoppable experience, where exclusively chosen objects of established favorites and latest finds from emerging names across fashion, lifestyle, beauty and food, meld together for impeccable Italian taste. Currently operating in Italy, United Kingdom, France, Germany, Belgium, Austria, Spain and United States, Korea, Japan and soon reaching new markets. As the Ecommerce Buyer and Merchandiser Fashion I’m responsible for: -Negotiate with manufacturers for high quality merchandise to sell on buyvai.com. Negotiations to include product price, delivery options, marketing support, packaging and pack counts. - Develop and maintain strong relationships with vendors and other third party partners - Study weekly analysis of sales brand, product and categories to plan strategy to increase the business. - Study the advertising, shooting thematic, mail contents, layout site of competitors and develop the onsite content strategy for messaging, campaigns and features for the category - Develop product promotional plans in coordination with marketing team - Refining and optimizing merchandising, as well as testing new initiatives - Determine stock requirements and execute against replenishment plan - Product imagery is agreed with the brands guidelines and the activities of visuals in store - Ensure all new product launches are communicated to the marketing team in advance of stock arriving in way to plan mail and social calendar Show less

    • Web Merchandiser
      • Nov 2013 - Jul 2015

      Italiantouch exclusively develops and manages Tod’s, Hogan, Fay and Roger Vivier online stores. As the Online Merchandiser I drive sales and margin performance of Tod’s, Fay, Hogan, The Luxer website:  Responsible for all weekly analysis of sales, margin, stock and covers vs. plan Assist in building understanding of the direct channel needs across the business  Set sales and margin targets by brand and product category that are aligned with the Buying Office plans  Ensure that the stock allocation plan (mixes, sizing and depth of stock) will sustain the required sales and growth.  Develop Key Performance Indicators to cover seasonal and weekly planning and in-season trading.  Refining and optimizing merchandising, as well as testing new initiatives  Ensuring content conforms to the customers standards  Working with the website and buying office teams, develop the onsite content strategy for messaging, campaigns and features for the category  Maintain close external brand relationships sharing performance data as appropriate and maximizing the brand range and stock depth. Ensure that the marketing plans for each hero brand are understood and that all our digital messaging supports their key initiatives appropriately.  Ensure the marketing plan is aligned with the onsite content strategy and planned sales phasing takes this into consideration.  Product imagery is of the required format and to the agreed standard.  Ensure all new product launches are communicated to the marketing team in advance of stock arriving  Propose and sign off products to be featured in emails Show less

    • Italy
    • Technology, Information and Internet
    • 200 - 300 Employee
    • Assistant Buyer Womenswear
      • Jan 2013 - Oct 2013

       Buying during selling campaigns Photographing and detailing the product Defining guidelines and sharing information for proper presentation and maximization of product value on website (input for Visual Merchandising, handling information for correct cataloguing of, for example, sizes, pricing for different markets, banning, etc) Finalizing order templates Finishing orders and sending them to vendors, check of final orders Maintenance of data base, records of payments terms, shipping and other necessary information Maintain and develop excellent relationship with suppliers- Italian and international Manage daily correspondence with assigned suppliers Follow up on agreed deliveries terms to ensure a correct flow of goods Follow delivery process according to the timing and agreed terms Monitoring the progress of sales and profitability of brands Collaboration with other YOOX department Show less

    • Italy
    • Apparel & Fashion
    • 400 - 500 Employee
    • Wholeasale Sale Support
      • Nov 2011 - Nov 2012

      -Orders management during the selling campaign for the Man and Women’s Prima Linea -Be responsible for accessories and shoes orders worldwide area and ready to wear Italian area -Fill in the customers’ orders using informatics program as Digimoda and AS400 -Following the orders during the selling campaign updating change of artcles and prizes -Apply replacement proposal to customers in case of cancellation collection’s clothing keeping the style office’ guide -Make sure the customers verify and sign their orders -File the orders -Support the national and international area managers about budgets shops and special customers request -Regular contact with merchandiser office to open new colours or parts for accessories and shoes. -Welcoming international costumers, press, buyers during the runway for the fashion week Show less

    • Italy
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Assistant Wholesale Manager at Giorgio Armani Spa
      • Sep 2010 - Jul 2011

      Skilled and tasks gained through this position include: -Fill in the customers’ orders using informatics program as Atom and AS400. -Make sure the customers verify and sign their orders -Take care of archive : orders, mail, post, photo books, colors and models cards after any selling campaign and runway. -Customer service regard problems with delivery and mistakes in the their orders. -Communication with all suppliers about customers orders or specific requests. -Application and count of mark up on basic prices list to convey the international press. -Communicate to the buyers of DOS the mast have and update prices during the woman and man selling campaign -Forward thinking, problem solving abilities and resistance under stress. -Inform the wholesales sellers the communications and suggests of Style Office. -Welcoming international costumers, press, buyers during the runway for the fashion week. Show less

    • Shop and showroom assistant
      • Jan 2010 - Jun 2010

      Worked in international team for a historic denim brand, providing high quality customer service by listening to customers needs, as well as achieving daily sales targets, dealing with unsatisfied customers, opening the store, stock taking and replenishing. I get into more depth the denim textures and their different way to fit. Skilled gained through this position include: -Manage the opening and closing procedures for the store -Efficient communication skills with both customers and management -Manage the loss prevention procedure, perform regular full inventories the stock discrepancies to logistic department -Pay attention to the security of the staff and of the customers -Manage the deliveries of the new collections and ensure the replenishment happens effectively -Manage and execute the visual merchandising instruction -Support the Showroom Manager’s Gas UK during the saling with English and Irish multibrands stores and explaining the w/m collection. - Assist the store manager in the buying choice, considering the British trend and taste. Show less

    • Assistant gallery
      • Sep 2009 - Jun 2010

      -Involved in many aspects of projects including research, marketing, exhibition planning ; -Mail list and press office; -Learning about the delivery of international arts; -Education projects -Press office -Contact with journalists -PR on network and social network . -Involved in many aspects of projects including research, marketing, exhibition planning ; -Mail list and press office; -Learning about the delivery of international arts; -Education projects -Press office -Contact with journalists -PR on network and social network .

  • David and Goliath, London
    • Londra, Regno Unito
    • Supervisor and Visual
      • Jun 2009 - Jan 2010

      Worked in busy team for this American brand well know between young people for stupid apparel and funny tees and pajamas for women, humorous men's tees and silly kids apparel. Skilled gained through this position include: -Customer service skills: sales, refunds -Efficient communication with both customers and management -Coach and motivate the team by giving them skill targets to achieve -Train and develop the shop assistants with a training plan that utilizes her/his skills to be available to look after customers -Create funny decoration and environment for the outfit on the manikins and windows and how to adapt to the store space -Responsible check deliveries: ensuring the quantity, the sizes and quality of the items in the boxes and communicating eventually discrepancies to headquarter office. -Contact with buyer to communicate slow sellers and receive guides on reduction prices or set promotion as necessary -Set up and manage the replenishment for the shop stock. Show less

    • Assistant Gallery
      • Dec 2007 - Mar 2008

    • Cataloguer Internship
      • Sep 2007 - Nov 2007

    • Cataloguer Internship
      • Jun 2007 - Jul 2007

Education

  • Sotheby’s Institute of Art, London
    Art Market, Far East Art market
    2010 - 2010
  • University of arts London, Central Saint Martin
    How to became independent curator, Content and Context, Budgets and Fundraising, and Partners and Mar
    2009 - 2009
  • Artedata FAD Courses
    Master’s in Cultural Heritage Management, Art Management theory, Euro-planning, Arrangement of museum place, cultur
    2008 - 2008
  • University of Udine
    Master’s in Conception, Conservation and Arrangement of Contemporary Visual, Contemporary Art History, cinematic theoretical testing between artist
    2007 - 2007
  • University of Perugia
    Art Cultural History Degree, Contemporary Art History- Modern Art History-Medieval Art History, Conservation
    2001 - 2006

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