Rossella Frer

Global Head of Retail partners Business & Sales Distribution at Manufacture Roger Dubuis
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Contact Information
us****@****om
(386) 825-5501
Location
Perly-Certoux, Geneva, Switzerland, CH
Languages
  • English Full professional proficiency
  • German Professional working proficiency
  • Italian Native or bilingual proficiency
  • French Limited working proficiency
  • Spanish Elementary proficiency

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Experience

    • Switzerland
    • Luxury Goods & Jewelry
    • 200 - 300 Employee
    • Global Head of Retail partners Business & Sales Distribution
      • Mar 2022 - Present

      - Establishment short-term & long-term worldwide sales distribution strategy with definition of individual targets & priorities - Management of CAPEX envelope and allocation per market/POS according to business priorities - Definition of Commercial rules by market, including model stock, margins, product limitations and exclusivities, discount/rebates, target bonuses, buy-backs - Monitor worldwide Sales performance, challenging budget and sales estimates and proposing action plans for… Show more - Establishment short-term & long-term worldwide sales distribution strategy with definition of individual targets & priorities - Management of CAPEX envelope and allocation per market/POS according to business priorities - Definition of Commercial rules by market, including model stock, margins, product limitations and exclusivities, discount/rebates, target bonuses, buy-backs - Monitor worldwide Sales performance, challenging budget and sales estimates and proposing action plans for key POS/partners - Support Stock and supply management in collaboration with supply chain team - Support Markets during wholesale partners business plan meeting, trade fairs and brand presentations Show less - Establishment short-term & long-term worldwide sales distribution strategy with definition of individual targets & priorities - Management of CAPEX envelope and allocation per market/POS according to business priorities - Definition of Commercial rules by market, including model stock, margins, product limitations and exclusivities, discount/rebates, target bonuses, buy-backs - Monitor worldwide Sales performance, challenging budget and sales estimates and proposing action plans for… Show more - Establishment short-term & long-term worldwide sales distribution strategy with definition of individual targets & priorities - Management of CAPEX envelope and allocation per market/POS according to business priorities - Definition of Commercial rules by market, including model stock, margins, product limitations and exclusivities, discount/rebates, target bonuses, buy-backs - Monitor worldwide Sales performance, challenging budget and sales estimates and proposing action plans for key POS/partners - Support Stock and supply management in collaboration with supply chain team - Support Markets during wholesale partners business plan meeting, trade fairs and brand presentations Show less

    • Germany
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Regional Marketing and E-Commerce Director Middle East, India and Africa
      • Nov 2019 - Mar 2022

      Ensure excellence in the development and execution of marketing, communication, store design and visual merchandising initiatives by implementing Montblanc global brand strategy at local level with the aim to increase brand awareness, build a consistent brand image, drive sales and commercial impact across the Middle East, India and Africa region

    • Head of Category Management Core Lines Writing Instruments and Accessories
      • Dec 2015 - Nov 2019

      Head up the Category management of core lines writing instruments and supplementary business. Lead product development process from idea creation, to management of existing product portfolio until discontinuation. Coordinate 360 briefing cross functions.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Brand Commercial Development Manager- Global Travel Retail & New Markets
      • Apr 2013 - Nov 2015

      - Regularly report on business performance, customer & market trends, stock situation etc. - Assess the profitability GTR channels analysing key locations and finding ways to improve it - Convert global brand strategy into local success - Set & revise product forecast together with GTR zones; - Frequently interact with local countries and with key company stakeholders - Lead the development of GTR exclusives products - Develop brand material for specific TR trade fairs and… Show more - Regularly report on business performance, customer & market trends, stock situation etc. - Assess the profitability GTR channels analysing key locations and finding ways to improve it - Convert global brand strategy into local success - Set & revise product forecast together with GTR zones; - Frequently interact with local countries and with key company stakeholders - Lead the development of GTR exclusives products - Develop brand material for specific TR trade fairs and animations - contribute to definition of yearly budget and long-term strategy of GTR channel - Support the expansion in new markets, i.e. market analysis, partner evaluation, go-to-market model, assortment & pricing Show less - Regularly report on business performance, customer & market trends, stock situation etc. - Assess the profitability GTR channels analysing key locations and finding ways to improve it - Convert global brand strategy into local success - Set & revise product forecast together with GTR zones; - Frequently interact with local countries and with key company stakeholders - Lead the development of GTR exclusives products - Develop brand material for specific TR trade fairs and… Show more - Regularly report on business performance, customer & market trends, stock situation etc. - Assess the profitability GTR channels analysing key locations and finding ways to improve it - Convert global brand strategy into local success - Set & revise product forecast together with GTR zones; - Frequently interact with local countries and with key company stakeholders - Lead the development of GTR exclusives products - Develop brand material for specific TR trade fairs and animations - contribute to definition of yearly budget and long-term strategy of GTR channel - Support the expansion in new markets, i.e. market analysis, partner evaluation, go-to-market model, assortment & pricing Show less

    • Germany
    • Financial Services
    • 700 & Above Employee
    • Global Bank Partnerships & Business Development Assistant
      • Mar 2012 - Mar 2013

      - Support enhancement of global strategic partnerships, with a focus on main bank relationships - Contribution to bancassurance initiatives; - Coordination and monitoring of other key bank relationships; - Preparation of Board Members´ presentations; - Help in project management with few business partners to identify new global workstreams - Support enhancement of global strategic partnerships, with a focus on main bank relationships - Contribution to bancassurance initiatives; - Coordination and monitoring of other key bank relationships; - Preparation of Board Members´ presentations; - Help in project management with few business partners to identify new global workstreams

Education

  • Bocconi University
    Master's degree in Marketing Management
    2010 - 2012
  • Universität zu Köln / University of Cologne
    Exchange program, Business, Management, Marketing, and Related Support Services
    2011 - 2012
  • Università Commerciale 'Luigi Bocconi'
    Bachelor in Business Administration and Management
    2007 - 2010
  • University of Wisconsin-Madison - School of Business
    Business Administration and Management, General
    2009 - 2009

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