Experience

Grooup

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Founder & CEO

  • Feb 2017 - Present

  Coaching services to companies who want to accelerate their growth and unlock the key to scaling tech and products successfully. Companies will explore fundamental growth challenges and benefit from sessions delivered by expert scale coaches who’ve trodden this path before you. Coaching, mentoring, courses and online resources designed to tackle fundamental growth barriers such as; Product, Tech and Customer Experience Strategy, Culture, Talent Acquisition and Retention, Infrastructure and Systems, Operational Efficiency, Customer Acquisition and Retention. Middle manager training: Fast-tracking future leaders or upskilling managers in times of rapid change is crucial to building an organization that can scale, as well as pivotal in retaining and training high performers. Show less



Ultimate Performance

• South Africa
• Vehicle Repair and Maintenance
• 1 - 100 Employee

• Chief Digital Officer (CDO)

  • May 2022 - Apr 2023

  As an experienced Chief Digital Officer with a passion for revolutionizing the personal training industry, I brought a wealth of knowledge and a proven track record of success to Ultimate Performance.As a digital transformation expert, my focus was on strategy, innovation, and customer-centricity, driving change and growth through digital technologies and data-driven insights. I was committed to delivering exceptional results and empowering clients to achieve their fitness goals through cutting-edge digital solutions.During my tenure at Ultimate Performance, I led the development and management of our e-commerce platform, ensuring the seamless integration of digital solutions across all aspects of our business. I also drove digital transformation initiatives that improved our customer experience, working closely with our marketing and sales teams to drive engagement and conversion through targeted digital campaigns and initiatives.As a leader, I fostered a culture of innovation and collaboration, empowering my team of digital experts to bring their best ideas and solutions to the table. With my guidance, we remained at the forefront of the personal training industry, leveraging technology to drive growth and revolutionize the way clients experience fitness. Show less

• Consultant & Board Advisor

  • Jun 2020 - May 2022


Orka Technology Group
• United Kingdom
• Internet Publishing
• 1 - 100 Employee
• Interim Chief Technology Officer & Board Advisor

  • Oct 2021 - May 2022

Papertrail.io
• United Kingdom
• Software Development
• 1 - 100 Employee
• Consultant & Board Advisor

  • Jun 2020 - Aug 2020
• Consultant & Board Advisor

  • Jan 2020 - Mar 2020

LADbible Group
• United Kingdom
• Technology, Information and Internet
• 300 - 400 Employee
• Interim Chief Technology Officer & Board Advisor

  • Oct 2017 - Jan 2018


The Hut Group

• United States
• 1 - 100 Employee

• Chief Experience Officer (CXO)

  • Sep 2013 - Jan 2017

  Designed and implemented the Group’s proprietary technology platform, enhancing its functionality and globalisation capability to 35 languages and 42 currencies, 32 payment options and the ability to deliver to 193 territories.Managed software engineering, product, UX and creative departments and oversaw the recruitment, on-boarding and training of staff growing the team from 2 to 150 (7400%).Expertly led enterprise technology and creative projects from concept through implementation, with full accountability for timelines, milestones, risk assessment, budget and delivery whilst supporting group sales growth from £10m to £736m (7259%), EBITDA increase from £5m to £69m (1280%).Designed and delivered Nintendo’s first eCommerce platform in under a month. Show less

• Creative Director

  • Dec 2009 - Sep 2013

  Managed software engineering, creative teams and multiple partners/vendors; responsible for all resourcing, budgeting and scheduling of client work.Aligned product, UX, software engineering, creative functions and developed agile systems for producing multi-disciplinary creative work that supported strategic plans within a fast-paced start-up environment.Recruited national design and engineering talent and successfully built an award-winning team, growing from 2 to 30 within three years.Consistently led firm's communication and presentation efforts with client-side C-level executives that facilitated strong project management and prioritised client's strategic goals.Dramatically reduced average art cost up to 50% by aggressively utilising cost effective outside resources and repurposing existing designs.Clients included: Nintendo, Unilever, Honda, ASDA, Tesco, WHSmith, Argos and Myprotein. Show less

• Head of Design

  • Feb 2007 - Dec 2009



N Brown Group

• Retail
• 700 & Above Employee

• Head of Web Design

  • Aug 2005 - Feb 2007

  Managing a team, building and maintaining 30+ websites serving over 2M customers working with IBM’s Websphere Commerce Suite. Managing a team, building and maintaining 30+ websites serving over 2M customers working with IBM’s Websphere Commerce Suite.



Phones 4u

• United Kingdom
• Executive Offices
• 300 - 400 Employee

• Head of Web Design

  • Jul 2004 - Aug 2005

  Building and maintaining Phones4U eCommerce site, working directly with network and manufacturing brands including Vodafone, O2, Three, Samsung and Motorola. Building and maintaining Phones4U eCommerce site, working directly with network and manufacturing brands including Vodafone, O2, Three, Samsung and Motorola.


Knowledge 111
• Canada
• Professional Training and Coaching
• Web Design Team Leader

  • Sep 2002 - Jun 2004

Mezenet
• United Kingdom
• Telecommunications
• Design & Development Manager

  • 2000 - 2001