Ross Whitman
Regional Director of Sales and Revenue Management at Hospitality Partners- Claim this Profile
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Bio
Credentials
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T.I.P.S.
ServSafe Certified
Experience
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Hospitality Partners
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United States
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Hospitality
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1 - 100 Employee
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Regional Director of Sales and Revenue Management
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Jan 2018 - Present
· Monitor and adjust sales and pricing strategies based on seasonality. · Outperformed competitive set regularly, consistently keeping the hotel’s STAR index above 100· Manage $75 million in annual revenue between eight hotels, increasing revenue on average by 5.6%· Manage group and transient inventory controls, including room types and rate inventory controls, group inventory and cut-off dates, implementation of blackout dates, and managing sellout strategies in partnership with the Front Office and the Sales Manager· Conduct competitive and demand analyses of strategies, room information, and different demand factors to ensure the most effective balance between demand and availability· Conduct forecasting and budgeting, utilizing competitive shops, convention and city event calendars; maintain data on competitor products and maintain historical data on events and performance· Prepare and Conduct the weekly strategy meetings for eight hotels and execute changes based on the strategic decisions Show less
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General Manager
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May 2015 - Dec 2017
· Managed the business functions for a hotel with 132 rooms, $6 million in annual room revenue, and 40 employees· In the first year, increased room revenue by 27.9% from $4.4 million to $5.6 million· Developed, administered and controlled the hotel revenue and expense budgets.· Ensured compliance with company standards for personnel administration and performance, service to patrons, and room rates. Adhered to all company procedures and regulations as well as standard operating procedures.· Ensured staff received proper training for each position, including safety training and standard operating procedures· Performed duties of a Sales and Marketing manager, including making sales calls; attending community business functions; and coordinating sales promotions· Answered guest complaints and resolved problems to maintain guest satisfaction· Ordered supplies and equipment as needed and followed company procedures· Delegated authority and assigned responsibilities to all employees. Ensured employee paperwork, work schedules, and payroll were completed and submitted in an accurate and timely manner Show less
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Operations Manager Coastal Palms Beach Hotel & Bonita Beach Hotel
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May 2014 - Dec 2014
· Worked closely with the Property Managers of assigned hotels to implement strategic initiatives provided by Hospitality Partners for hotel operations.· Assisted in implementing policies, operating procedures, training programs, manuals, directives, work schedules, rules, and regulations for all hotel staff.· Responsible for employee engagement of the hotel staff, utilizing the tools provided and through coaching, training, rewards, and development.· Provided leadership and direction to maintain and improve hotel guest experience, consistent with the company’s service standards.· Participated in: Interviews, candidate selections, training, supervision, counseling, and coaching of front desk operations staff for the efficient operation of the hotels. Show less
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Property Manager
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May 2012 - Dec 2014
· Oversaw the day-to-day operations of the assigned hotel, ensuring established procedures for all related activities were followed by hotel staff· Provided business expertise and strategic perspective to identify, evaluate, develop and drive guest services, understanding that extraordinary service and business decisions are not mutually exclusive· Oversaw and participated in guest registration and check out· Managed, trained and scheduled the hotel staff
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Education
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2007 - 2015
Virginia Polytechnic Institute and State University
Bachelor of Business Administration (B.B.A.), Hospitality and Tourism Management
Community
