Experience

The&Partnership Canada
• Canada
• Advertising Services
• 1 - 100 Employee
• Account Supervisor

  • Aug 2020 - Present


doug&partners

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Mar 2015 - Mar 2020

  Assisted in the development of annual marketing programs by optimizing against KPIs Flawlessly lead the execution of marketing projects (in-store POS, events, print, online, radio, TV, OOH, direct mail) Managed the design process by ensuring that all marketing communications pieces deliver on branding, messaging, clarity, positioning, and legal accuracy Liaised with internal (strategy, studio, creative/design teams, production, finance) and external (agencies, partners, vendors) stakeholders on a day-to-day basis to drive project excellence Proactively aided in the development of media plans that identify outlets and tactics for customer-targeted messaging efforts Presented marketing campaigns (objectives, strategy, creative elements, and budget) to client groups for approval



Innocean Worldwide Canada

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Feb 2013 - Mar 2015

  Managed the execution of multi-channel materials for vehicle launches (print, broadcast, digital, in-store POS, collateral, dealer customer communications, and Canada-wide Autoshows) Developed, implemented, and analyzed media trafficking efforts – aligning with comprehensive media channel distribution, tagging, and archiving with key stakeholdersResponsible for managing and mentoring the Account CoordinatorLead the full redesign of Hyundai Auto Canada Corp’s website (site-wide UX and UI enhancements)Investigated areas of opportunity (i.e. business growth, proven marketing tactics) and assisted with implementation as neededManaged project scope and budgets, produce project estimates, coordinate invoicing, and oversee internal annual budget reporting

• Account Coordinator

  • Mar 2011 - Jan 2013

• Intern/Account Coordinator

  • Sep 2010 - Mar 2011

  Initiated brochure/online showroom/ National Canadian Auto Show activation .Coordinated both brand + retail initiatives for vehicle launches including print, digital + radio campaigns.Organization and ongoing management of internal database and sharing process with US counterparts.Spearheaded internal/client status documents and relayed contact reports.Managed relationship between account, creative + production team to maintain efficient work flow.



Alavie Enterprises

• United States

• Intern

  • Jan 2010 - Aug 2010

  Create and maintain social media websites and accounts. Increase awareness of company amongst brand's target audience. Responsible for creating interesting content for client's blog. Accountable for updating and ensuring client information is consistent with social media websites. Liaison between client and consumers. Extensive experience in field research and competitive market analysis. Create and maintain social media websites and accounts. Increase awareness of company amongst brand's target audience. Responsible for creating interesting content for client's blog. Accountable for updating and ensuring client information is consistent with social media websites. Liaison between client and consumers. Extensive experience in field research and competitive market analysis.



Integra Foundation

• United States
• Philanthropic Fundraising Services

• Intern

  • Apr 2009 - Jul 2009

  Toronto, ON 2009Personal assistant to Director of Marketing & Development.Organized meetings and prepared materials and equipments for presentations.Accurately programmed data entry of billings and invoices.Created company's monthly community newsletter.Developed and managed direct mail pieces for clients.Actively contributed ideas and input for campaign development and company meetings.Maintained and updated client files through the use of Razors Edge.

• Marketing Intern

  • Apr 2009 - Jun 2009