Ross Nixon

Digital & ICG Experience Specialist at Life Fitness UK
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Location
Braco, Scotland, United Kingdom, GB

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Ally Strachan

Ross is a great person to work with. He is always honest, knowledgable & very flexible. As a customer of Ross’ he always ensures our requests are met & works very hard to deliver exactly what we need. In the few years I have known Ross now, he has always been professional & built a good working & personal relationship. Not only is Ross an asset to Life Fitness, his industry knowledge & passion is an asset to all of the businesses he works alongside.

James Linklater

I have worked with Ross on two projects since coming into my role as Managing Director at The Pickaquoy Leisure Trust up in Orkney, firstly a new gym design and install and more recently the delivery of our IC7 spin bikes and MyRide system. I have to say that the level of knowledge, support and customer service which we have been afforded during these projects has been exemplary. We were never pushed towards any particular pieces of equipment but given the benefit of Ross' wealth of knowledge and thereafter allowed to come to our own decisions. I am looking forward to a long and fruitful partnership with Ross and LifeFitness which will allow us to offer excellent service for our customers and our team.

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Experience

    • United Kingdom
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Digital & ICG Experience Specialist
      • Nov 2020 - Present

      Working with Life Fitness Digital platforms and the Team ICG (Indoor Cycling Group) solutions to maximise engagement and growth within the UK Fitness sector, with a focus on delivering an exceptional experience for the consumer.Develop an experience based sales solution to support a UK based sales team. Support UK Fitness operators for implement Digital Fitness solutions. Driving retention and revenue opportunities for the operator.Retain and Develop Centre's of Excellence for ICG and Digital within the UK.Provide support and education for staff.

    • Mexico
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Account Manager
      • Mar 2017 - Present

      • Achieved or exceeded budget from territory in Scotland each year (£1.1m - 1.5m)• Consistently delivered overall sales profit margin ahead of target (60%)• Secured a 5-year contract worth £2m+ with the largest operator in the territory.• Implemented ground breaking digital software solutions to 19 large operators within fitness market.• Experienced and successful in Tender bidding process with a tender success rate of 40%• Increased market share and dominance by winning new business and developing existing relationships.o Won 6 key opportunities from primary competitor.• Exceeded target for developing New Business opportunities, averaging 2.5 per week• Developing business opportunities across all market segments: Public, Private, Education, Hospitality.• Demonstrated a collaborative approach to gym design and operational delivery with influence over Chief Executive’s, Director’s, senior decision makers and influencers.

    • United Kingdom
    • Wellness and Fitness Services
    • General Manager
      • Aug 2016 - Mar 2017

      • Responsible for all aspects of the clubs’ profit and loss, delivering an EBITDA margin of 12%• Exceeded sales targets for the club 7/8 months• Delivered a positive net growth in membership 1,100 > 1,450 members• Implementing effective monthly marketing campaigns to generate new prospects• Lead a team of staff to deliver excellent customer service, driving front of house revenue, improving membership retention and maintaining brand standards• Production and distribution of all member communication through multi-media forums• Management and implementation of all H&S and HR policies

    • United Kingdom
    • Civic and Social Organizations
    • 700 & Above Employee
    • Health and Fitness Product Development Officer
      • Feb 2013 - Jul 2016

      • Financial Management for an annual staffing budget of £1.4 million• Leads a team of 11 gym managers and group exercise coordinators• Delivers training, guidance and support to enhance personal growth and expertise within the organisation• Responsible for researching the market to develop innovative and current health and fitness experiences for all levels of fitness and age groups• Strategically designed, implemented and developed 11 new fitness programs over an 18-month period whilst supervising/performance managing a team of 320 instructors• Analysing the benefits and participation within the sessions/products produced to align to demand and effectiveness• Design and development of programmes• Monitoring and progressing tenders for equipment sourced from external suppliers• Excelling in the service customers receive by involving them in the review of services• Remaining compliant with all legislative requirements• Partnered with executive managers, shareholders, suppliers and external consultants

    • Health and Fitness Coordinator
      • Jun 2009 - Jul 2013

      • Developed, managed and introduced the group fitness class timetable for over 180 classes per week • Increased personal training turnover by 42% in 12 months• Led and developed a team of 12 full time personal trainers• Created valuable new member journey processes and national programs in line with strategic plans whilst maintaining multi-location consistency in delivery across 27 locations in Glasgow• Developed fitness programs in line with current industry trends that became the organisation's most successful programme

    • United Kingdom
    • Retail Office Equipment
    • Personal Trainer
      • Sep 2006 - Jun 2016

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Personal Trainer & Tutor
      • Aug 2008 - Sep 2012

      Testimonies from over 250 clients I have worked with in past 9 years. Many with life changingresults.Developed and implemented interesting and interactive learning methods to increase studentunderstanding of Gym Instructor Course Testimonies from over 250 clients I have worked with in past 9 years. Many with life changingresults.Developed and implemented interesting and interactive learning methods to increase studentunderstanding of Gym Instructor Course

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