Ad Technology Consultant

• Apr 2023 - Present

Ad Technology Director

• Aug 2021 - Apr 2023

Head of Performance Marketing

• Jan 2021 - Aug 2021

Responsible for ensuring traffic directed to the More Than Enough group of sites generates a positive return on ad spend. A specialised role in which the day-to-day operations and functions revolve around paid traffic and the management of a team of four paid specialists. Responsibilities include: • Setting P&L goals, objectives and a strategic roadmap for paid advertising • Evaluation and testing of new paid channels and campaign types, with campaign-specific results • Promotion of cross-team collaboration with sales, content and SEO teams to better launch new productsand ensure we are constantly reviewing opportunities and growth areas for all products and campaigns • Allocation and management of media budget for profit generating traffic. Channels include Facebook, Google Ads, LinkedIn, Pinterest, Taboola, Reddit, Quora and programmatic display & video • Finding and sourcing innovative digital solutions to new paid tracking problems (e.g. iOS14 privacy tracking) through the use of a custom-built Conversion API platform created by myself • Analysis and reporting of paid core metrics into the executive SLT on a weekly basis • Determining KPIs and targets for the paid advertising team • Overseeing conversion rate optimisation and multi-variant testing Show less

Account Director

• Jul 2019 - Jul 2020

Joined a digital start-up agency with the focus of developing the business processes for increased efficiency and core digital marketing services. The role was similar to the last with overlapping functions but was primarily focussed on paid advertising. Here I managed a number of successful projects such as: • Implementation of Advanced Google Tag Manager and Google Analytics setup • Management of Google Adwords, Facebook, Twitter, LinkedIn & Outbrain ads in digital campaigns • Extensive reporting utilising combination of Google Data Studio, Excel & SQL • Managing and building custom website and apps for clients based on their specific needs • Wordpress CMS website development • Creating an innovative always-on marketing campaign through the use of custom integrations with text (SMS) and Facebook lead forms • On-boarding and implementation of Kenshoo as a third party bid management system I was also responsible for the development of a streamlined payment processing platform. Built in Nodejs, MongoDB, Vue and Expressejs, the system integrated with Facebook Business and Marketing API to push leads into the various CRMs and process charitable donations through Stripe and Braintree payment providers. Show less

Founder/Head Of Digital

• Jul 2013 - Jul 2019

Overseeing the day-to-day digital marketing operations and management of the 6 digital employee staff complement. Recorded success in SEM strategy and delivery, integrated digital marketing, social media and digital performance marketing for B2C consumer brands including Nespresso, Panasonic, Tata Motors, Virgin Atlantic, Heineken, Defy (Beko), Profmed (Medical Aid) and Lorna Jane. I created innovative online campaigns which directly impacted brand awareness and exceeded sales targets while reflecting positive ROI. Typical job functions within the business included: • Contribution to growth of business’s online marketing campaigns • Implementation of SEO & SEM best practice including link building and on/off-page strategies • Front-end web development including React, Vue and S/CSS • Wordpress CMS website development • Management of Google Adwords, Facebook, Twitter, LinkedIn & Outbrain ads in digital campaigns • Extensive reporting utilising combination of Google Data Studio, Microsoft PowerBI, Swydo, Excel & SQL • Strategy and execution of targeted email marketing campaigns • Setup of automated marketing campaigns for highly effective ROI campaigns • Google Analytics setup, reporting and optimisations • Advanced Google Tag Manager implementations & setup of conversion tracking for pixels and tags • Devops and maintenance of critical web servers to ensure reliable uptime Show less

Audit Manager

• Jan 2013 - Jun 2013

Performed the audit and preparation of financial statements for a number of clients, this typically included knowledge of International Financial Reporting and Auditing Standards (IFRS) (IAS), liaising with client and stakeholders. Further responsibilities included client and stakeholder management/liaison and managing the audit team.

Auditing Clerk

• Jan 2010 - Dec 2012