Experience

Aria Marketing

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Vice President

  • Jan 2019 - Present

• Vice President

  • Jun 2014 - Jan 2019



Care.com

• United States
• Consumer Services
• 700 & Above Employee

• Public Relations Consultant

  • Jan 2014 - May 2014

  -Oversee the day-to-day PR programs for Care.com's consumer and B2B units, including Child Care, Senior Care and Workplace Solutions -Manage PR programs for the Company’s Canadian operations, including strategy development, agency management and executive interaction -Oversee the day-to-day PR programs for Care.com's consumer and B2B units, including Child Care, Senior Care and Workplace Solutions -Manage PR programs for the Company’s Canadian operations, including strategy development, agency management and executive interaction



QuantiaMD

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Communications Manager

  • Jan 2011 - Sep 2013

  I built a public relations program from the ground up and carried out all aspects of the communications function at Quantia, Inc. for over a year before bringing on and working with an outside agency. During my time at Quantia, I translated executive team strategies into messaging and outreach programs while creating and executing successful consumer- and business-facing PR plans for various products and initiatives. Some of my other accomplishments included: -Securing over 250 articles in outlets such as the Wall Street Journal, NPR, CNN, American Medical News, InformationWeek, the Boston Business Journal and the Boston Globe -Building relationships with key media and analysts which led to coverage in top tier publications and research reports -Media-training staff and cultivating thought leaders within the company for press interviews and speaking engagements -Creating and maintaining a presence on social media sites such as Twitter and Facebook and attracting thousands of followers Show less



Aria Marketing

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Apr 2006 - Jan 2011

  At Aria, I executed PR programs for numerous healthcare IT companies, including McKesson, NaviNet, athenahealth and PatientKeeper. I managed clients' daily account activities while collaborating with Aria senior leadership and supervising a team of Account Executives. I wrote and edited PR materials, including pitches, news releases, bylined articles, case studies, white papers, media and analyst briefings, end-of-year reports and website content. I also managed marketing projects such as e-mailers, brochures, white papers and web pages. Show less



Brigham and Women’s Faulkner Hospital

• United States
• Hospitals and Health Care
• 400 - 500 Employee

• Marketing and Public Affairs Senior Associate

  • Jul 2001 - Feb 2006

  -Collaborated directly with the CEO of Faulkner and the VP of Marketing at Brigham and Women’s Hospital to facilitate a communications program throughout the merging of the two hospitals. -Coordinated hospital re-branding and other departmental initiatives, including production of the physician guide. -Served as media contact and hospital spokesperson and managed crisis communications. -Wrote press releases, media alerts, website content and articles for hospital newsletters. -Collaborated directly with the CEO of Faulkner and the VP of Marketing at Brigham and Women’s Hospital to facilitate a communications program throughout the merging of the two hospitals. -Coordinated hospital re-branding and other departmental initiatives, including production of the physician guide. -Served as media contact and hospital spokesperson and managed crisis communications. -Wrote press releases, media alerts, website content and articles for hospital newsletters.