Experience

Plank Hardware

• United Kingdom
• Retail
• 1 - 100 Employee

• Brand & Content Marketing Manager

  • Aug 2021 - Present



Ace & Tate

• Netherlands
• Retail Apparel and Fashion
• 300 - 400 Employee

• Content Strategy Manager

  • Mar 2020 - Aug 2021

  - Owner of the brand marketing calendar and key messaging for campaigns, product launches and services.- Brand strategy and positioning.- Commissioning and implementing customer insights.- Developing branded content briefs, in collaboration with marketing channel leads.- Management of copywriting team.

• UK Brand Manager

  • Feb 2018 - Mar 2020

  De-centralised marketing lead responsible for landing, nurturing and growing the Ace & Tate brand in the UK. Strategic support to Head of Marketing and Editor in Chief, leading both localised media partnerships, events and content projects, as well as remotely managing centralised special projects.Supporting the retail development team with a rapid expansion programme, launching six stores in 2018, and continuing in 2019.Projects: Dazed Beauty, Riposte, CRACK Magazine, Intern Magazine, The Akin, Freunde von Freunden, Boys By Girls.



Bedrock Manufacturing

• United States
• Consumer Goods
• 1 - 100 Employee

• Junior Marketing Manager

  • Jul 2016 - Jan 2018

  Developing and executing 360 degree marketing plans for both brands (Shinola and Filson) in the UK & EU markets;- Brand Events and Sponsorships (Shinola at Clerkenwell Design Week 2017 / Filson at Wilderness Festival 2017)- Retail Events- Media Partnerships (Digital and Traditional)- Local Social/Influencer Marketing- CRM and EU Newsletter Scheduling- European Trade Shows- Wholesale Marketing - Content Creation Developing and executing 360 degree marketing plans for both brands (Shinola and Filson) in the UK & EU markets;- Brand Events and Sponsorships (Shinola at Clerkenwell Design Week 2017 / Filson at Wilderness Festival 2017)- Retail Events- Media Partnerships (Digital and Traditional)- Local Social/Influencer Marketing- CRM and EU Newsletter Scheduling- European Trade Shows- Wholesale Marketing - Content Creation



H&M

• Sweden
• Retail
• 700 & Above Employee

• Marketing Executive (Menswear UK)

  • Feb 2016 - Jun 2016

  Managing multichannel media plans and marketing communications for H&M's UK & IE menswear category. Projects included 'David Beckham's Modern Essentials' and the 'For Every Victory' Olympic 2016 campaign. Managing multichannel media plans and marketing communications for H&M's UK & IE menswear category. Projects included 'David Beckham's Modern Essentials' and the 'For Every Victory' Olympic 2016 campaign.



TOPSHOP TOPMAN

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Marketing Coordinator

  • Jul 2015 - Jan 2016

  Extended responsibilities of projects managed at Coordinator level, plus line-management of Marketing Assistant's workload and development.

• Marketing Coordinator

  • Dec 2013 - Jul 2015

  - National Student CampaignConcept creation and execution of the 'TOPMAN 24'​ campaign - A four city music tour in four core student markets across the UK.- CharityLaunching TOPMAN's partnership with CALM (Campaign Against Living Miserably) via a series of head office and national retail initiatives.- UK Store Opening ProgrammeIncluding launches of flagship stores in Birmingham's Bullring Centre, Bluewater Dartford, Brighton's Churchill Square, Reading's Oracle Centre and Sheffield Meadowhall.- Product Marketing CampaignsDevelopment of customer facing marketing materials, so to educate and drive sales of specific product categories, including denim, suiting and shorts.- Regional Retail EventsReactive support of stores when regional or cultural opportunities arise, e.g. Brand awareness exercises during local festivals, footfall driving activities during difficult trading windows, retail theatre during student shopping events, etc.- Personal Shopping service supportCreating collateral to aid promotion and client acquisition. Identifying opportunities for shopping events and executing in line with product launches. A lead in the re-branding of the service in April 2014, coinciding with the re-launch of the Oxford Circus store.- Oxford Circus StoreWorking with the TOPSHOP marketing team to host stand-out retail shopping experiences, e.g. TOPSHOP TOPMAN Playland.

• Marketing Assistant

  • Nov 2012 - Dec 2013

  A support function across all marketing channels including brand, retail and digital;Store Opening support - Development of creative assets and experiential activitiesAmplification of brand Gift Card product for peak tradeDevelopment of creative assets for national Student campaignSocial Media ReportingInstore music programme managementAccount Card programme managementAdministrative duties including handling of invoices and purchase orders



In+Addition, Brand Marketing and Special Projects Consultancy

• Marketing Intern

  • Aug 2012 - Oct 2012

  A three month internship assisting with the daily operations of a boutique marketing consultancy;Day to day client managementWriting press releases and marketing copy for several luxury brandsManaging the handling of press samplesEstablishing relationships with press publicationsCo-ordinating the launch of the 'Brazil Rising' pop-up shopAssisting on the production of the SS13 Press Open Day A three month internship assisting with the daily operations of a boutique marketing consultancy;Day to day client managementWriting press releases and marketing copy for several luxury brandsManaging the handling of press samplesEstablishing relationships with press publicationsCo-ordinating the launch of the 'Brazil Rising' pop-up shopAssisting on the production of the SS13 Press Open Day



Nottingham Trent University

• United Kingdom
• Higher Education
• 700 & Above Employee

• BA (Hons) Fashion and Textile Management Graduate

  • Oct 2008 - Jun 2012

  A business orientated fashion degree, covering modules in; Marketing Communications, Buying, Merchandising, Garment Technology and Journalism. A business orientated fashion degree, covering modules in; Marketing Communications, Buying, Merchandising, Garment Technology and Journalism.



VF Jeanswear

• United States
• Retail Apparel and Fashion
• 300 - 400 Employee

• Trade & Retail Marketing Assistant

  • Jun 2010 - Jun 2011

  A marketing support function within the brand's European head quarters, assisting with retail marketing strategy for the EMEA markets; Working with creative agencies to develop seasonal marketing literature Development of VM guidelines and POSCoordinating the bi-annual Bread & Butter trade show standLeading a week-long consumer prize trip across the USA A marketing support function within the brand's European head quarters, assisting with retail marketing strategy for the EMEA markets; Working with creative agencies to develop seasonal marketing literature Development of VM guidelines and POSCoordinating the bi-annual Bread & Butter trade show standLeading a week-long consumer prize trip across the USA