Ross Cauvel
Senior Copywriter at Passport Brand Design- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Mike DeRosa
Ross is a total pro. We brought him in as a freelancer on an extremely demanding B2B technology account. It didn't take long for us to see that Ross could handle a lot of the day-to-day digital work without a lot of hand holding. Before long we were relying on Ross to not only come up with great ideas, but to sell them to the client and take a leading role in overseeing production. He handled everything we threw at him (which was a ton!) with aplomb. Ross is also just a really nice guy and a real team player. I highly recommend him.
Christian Fanslau
Ross helped us create strong strategic and conceptual campaigns. He brought an impeccable writing craft and helped build presentations to sell work to our brand’s stakeholders. He collaborated with art directors, producers, and developers and maintained a vigilance of the brand’s identity and strategic goals. One social campaign he helped create put a new spin on tech tips for small business owners. The campaign turned from a seasonal promo into an evergreen platform. Pretty great!
Mike DeRosa
Ross is a total pro. We brought him in as a freelancer on an extremely demanding B2B technology account. It didn't take long for us to see that Ross could handle a lot of the day-to-day digital work without a lot of hand holding. Before long we were relying on Ross to not only come up with great ideas, but to sell them to the client and take a leading role in overseeing production. He handled everything we threw at him (which was a ton!) with aplomb. Ross is also just a really nice guy and a real team player. I highly recommend him.
Christian Fanslau
Ross helped us create strong strategic and conceptual campaigns. He brought an impeccable writing craft and helped build presentations to sell work to our brand’s stakeholders. He collaborated with art directors, producers, and developers and maintained a vigilance of the brand’s identity and strategic goals. One social campaign he helped create put a new spin on tech tips for small business owners. The campaign turned from a seasonal promo into an evergreen platform. Pretty great!
Mike DeRosa
Ross is a total pro. We brought him in as a freelancer on an extremely demanding B2B technology account. It didn't take long for us to see that Ross could handle a lot of the day-to-day digital work without a lot of hand holding. Before long we were relying on Ross to not only come up with great ideas, but to sell them to the client and take a leading role in overseeing production. He handled everything we threw at him (which was a ton!) with aplomb. Ross is also just a really nice guy and a real team player. I highly recommend him.
Christian Fanslau
Ross helped us create strong strategic and conceptual campaigns. He brought an impeccable writing craft and helped build presentations to sell work to our brand’s stakeholders. He collaborated with art directors, producers, and developers and maintained a vigilance of the brand’s identity and strategic goals. One social campaign he helped create put a new spin on tech tips for small business owners. The campaign turned from a seasonal promo into an evergreen platform. Pretty great!
Mike DeRosa
Ross is a total pro. We brought him in as a freelancer on an extremely demanding B2B technology account. It didn't take long for us to see that Ross could handle a lot of the day-to-day digital work without a lot of hand holding. Before long we were relying on Ross to not only come up with great ideas, but to sell them to the client and take a leading role in overseeing production. He handled everything we threw at him (which was a ton!) with aplomb. Ross is also just a really nice guy and a real team player. I highly recommend him.
Christian Fanslau
Ross helped us create strong strategic and conceptual campaigns. He brought an impeccable writing craft and helped build presentations to sell work to our brand’s stakeholders. He collaborated with art directors, producers, and developers and maintained a vigilance of the brand’s identity and strategic goals. One social campaign he helped create put a new spin on tech tips for small business owners. The campaign turned from a seasonal promo into an evergreen platform. Pretty great!
Experience
-
Passport Brand Design
-
Advertising Services
-
1 - 100 Employee
-
Senior Copywriter
-
Mar 2023 - Present
-
-
-
Freelance Writer; self employed
-
Advertising Services
-
700 & Above Employee
-
Freelance Copywriter
-
Jan 2023 - Mar 2023
AppliedVR - Creation of a medical treatment implementation guide AppliedVR - Creation of a medical treatment implementation guide
-
-
-
Sound United
-
United States
-
Computers and Electronics Manufacturing
-
200 - 300 Employee
-
Senior Copywriter
-
Mar 2022 - Dec 2022
Global brand and Direct-to-Consumer Senior Copywriter for Polk Audio and Definitive Technologies. Projects included email, social, and SEO U/X copywriting. Also Denon and Marantz digital and social. Global brand and Direct-to-Consumer Senior Copywriter for Polk Audio and Definitive Technologies. Projects included email, social, and SEO U/X copywriting. Also Denon and Marantz digital and social.
-
-
-
Freelance Writer; self employed
-
Advertising Services
-
700 & Above Employee
-
Freelance Copywriter/UX Content Strategy
-
Jun 2018 - Mar 2022
Green Zebra managed services, cybersecurity, and emerging technologies: website redesign and rebrand, investor relations press releases Huge Inc: (remote) Orkin: website migration to Contentful, Merck/EMD Solutions: Site Map and website merger, Google: Google Pay B2B content strategy and copywriting Bloomberg, NYC: Bloomberg Businessweek, Bloomberg Quiktake News, PrEP Atlanta, copywriting The Mill, NYC: IBM Business, content strategy for global finance landing page rebrand Crow Creative, NYC: Spectrum Business, Fujitsu
-
-
-
BBDO New York
-
United States
-
Advertising Services
-
100 - 200 Employee
-
Senior Copywriter
-
Jun 2017 - May 2018
Senior creative lead for AT&T Business for digital and social media. • Black Friday • Digital transformation across industries - Finance, Healthcare, Manufacturing, Retail • VPN for small business • FirstNet - digital banners for the network for First Responders Senior creative lead for AT&T Business for digital and social media. • Black Friday • Digital transformation across industries - Finance, Healthcare, Manufacturing, Retail • VPN for small business • FirstNet - digital banners for the network for First Responders
-
-
-
-
Freelance Copywriter
-
Apr 2016 - Apr 2017
Hogarth: Intercontinental Hotels, Durex, Nature Valley, Nestle MRY(Mr. Youth): Bridgestone Tires, Firestone Tires, Bud Light Hogarth: Intercontinental Hotels, Durex, Nature Valley, Nestle MRY(Mr. Youth): Bridgestone Tires, Firestone Tires, Bud Light
-
-
-
Digitas North America
-
United States
-
Advertising Services
-
700 & Above Employee
-
Senior Copywriter
-
May 2013 - Jun 2016
• Customer acquisition campaigns for Comcast XFINITY--Bundles, Holidays, Promos, and the launch of the X1 DVR • TV promos for MLB.TV and NHL Network • Traditional and Digital for NFL Network, UFC, NCAA Sports, NFL Redzone • Created XFINITY Store Grand Opening Toolkit for Fifteen Cities • Social for Crown Royal whiskey • Customer acquisition campaigns for Comcast XFINITY--Bundles, Holidays, Promos, and the launch of the X1 DVR • TV promos for MLB.TV and NHL Network • Traditional and Digital for NFL Network, UFC, NCAA Sports, NFL Redzone • Created XFINITY Store Grand Opening Toolkit for Fifteen Cities • Social for Crown Royal whiskey
-
-
-
Freelance
-
Greater New York City Area
-
Copywriter
-
Aug 2011 - Apr 2013
• DirecTV: Wrote TV for Genie Streaming App. Print for NFL Sunday Ticket Print, and wrote an employee training manuals. • VML: Wrote digital and print global launch toolkit of Dell XPS 13 laptop. • TBWA/Chiat: Wrote TV for Michelin Tires, Vonage website, banners for British Airways. • DirecTV: Wrote TV for Genie Streaming App. Print for NFL Sunday Ticket Print, and wrote an employee training manuals. • VML: Wrote digital and print global launch toolkit of Dell XPS 13 laptop. • TBWA/Chiat: Wrote TV for Michelin Tires, Vonage website, banners for British Airways.
-
-
-
Leo Burnett
-
United States
-
Advertising Services
-
700 & Above Employee
-
Copywriter
-
Feb 2010 - Jul 2011
• Created McDonald’s and Allstate sports sponsorships -- Chicago Cubs, Valparaiso University, Allstate Sugar Bowl. • Complete website refresh for DeVry University -- videos, landing pages, print and digital. • Print for United Technologies. • Created McDonald’s and Allstate sports sponsorships -- Chicago Cubs, Valparaiso University, Allstate Sugar Bowl. • Complete website refresh for DeVry University -- videos, landing pages, print and digital. • Print for United Technologies.
-
-
-
Arnold Worldwide
-
United States
-
Advertising Services
-
200 - 300 Employee
-
Copywriter
-
Jan 2009 - Sep 2009
• Wrote online campaign for Sleep Inn Hotels with videos, webpage, banners, and sweepstakes, Addy Silver • Radio campaign for Bahamas Tourism, Addy Silver • Wrote online campaign for Sleep Inn Hotels with videos, webpage, banners, and sweepstakes, Addy Silver • Radio campaign for Bahamas Tourism, Addy Silver
-
-
-
Element 79
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Copywriter
-
Jan 2007 - Dec 2008
• Created digital campaign for launch of Gatorade Tiger, millions of free media impressions, over five million game plays in forty-five days, and a ton of free PR. Plus One Show and OMMA Awards recognition. • Copy for Gatorade G2 landing pages and Player Of The Year • Created Tostitos Bowl online digital content honoring the 1951 University of San Francisco Dons • Quaker Rice Snacks full website copy refresh • Harris Bank "We're Here To Help" micro experience. Webby. • Won a pitch for Zicam website, completed redesign and copy update.
-
-
Education
-
2005 - 2007
The Creative Circus
Advertising, Copywriting -
1998 - 2002
University of Vermont
Bachelor of Business Administration (B.B.A.), Marketing, English
Community
