Ross Britton
Chief Operating Officer at equimedia- Claim this Profile
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Bio
Credentials
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MBA (Master of Business Administration) Essentials
The London School of Economics and Political Science (LSE)Dec, 2021- Nov, 2024 -
PRINCE2® Foundation Certification
PRINCE2.comApr, 2020- Nov, 2024 -
UX Management: Strategy & Tactics (Distinction)
The Interaction Design FoundationFeb, 2020- Nov, 2024 -
Leadership and Management Level 4
ILMNov, 2019- Nov, 2024 -
Google Analytics Individual Qualification
GoogleJan, 2019- Nov, 2024
Experience
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equimedia
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Chief Operating Officer
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Apr 2022 - Present
Responsible for best in class operational & financial performance across all of the agencies fantastic delivery teams: PPC, SEO, Media, Programmatic, Tagging & Analytics, Data Solutions, Digital Experience, Web Development & CRO.My focus is on ensuring we have happy people, delighted clients, and profitability across all clients - whilst always working on new business opportunities & growth across the agency.
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Digital Experience Director
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Nov 2019 - Apr 2022
Strategic, commercial, executional, and client lead for the agencies website UX, design, development and conversion rate optimisation services. We work closely with clients to identify the areas of growth and opportunity, ensuring we make data and user insight led UX & development decisions.
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Head of Owned Media
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Aug 2018 - Nov 2019
Lead for all the key pillars of the agencies 'Owned Media' offering. This includes services such as: Website UX, Design & Build, eCommerce Funnel Design & Build, Retained and Ongoing Website Support, CRO Strategy & Execution, and Digital Creative Production.
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Senior Digital Project Manager
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Jul 2015 - Aug 2018
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Havas CX helia
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Account Manager
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Jun 2014 - Jul 2015
Havas Helia are a leading integrated digital & creative agency that specialise in delivering innovative campaigns that marry strong creative and data solutions. I worked on a leading automotive brand, developing a global programme that delivered premium, bespoke and personalised experiences across channels.
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Account Manager
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May 2013 - Jun 2014
Account: Guinness IrelandAs part of a large Diageo account team, I was responsible for managing the Guinness Ireland account as well as working with other Diageo brands across Western Europe. My duties required me to manage the Guinness Ireland consumer database of over 500,000 consumers, and deliver innovative eRM and SMS campaigns that drive consumers to social, mobile or retail transactions.
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The History Press
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Marketing Executive
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May 2011 - May 2013
The History Press are the largest local and specialist history publisher in the UK, publishing around 450 books a year. In this role, I was responsible for project managing and marketing of around 90 of those titles, as well as managing a variety of other projects and the company’s online presence The History Press are the largest local and specialist history publisher in the UK, publishing around 450 books a year. In this role, I was responsible for project managing and marketing of around 90 of those titles, as well as managing a variety of other projects and the company’s online presence
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Education
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Cambridge Professional Academy
CIM/CAM Diploma in Digital Marketing, Marketing -
University of the West of England
BA (Hons), Business Management -
The Kings School Gloucester
3 A Levels, Business Studies, Psychology, P.E