Ros Rawitscher
Chief Strategy Officer at 31,000 FT.- Claim this Profile
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Bio
Loretta Hudelot
Ros is a fabulously talented researcher whom I highly recommend. She combines her extensive consumer knowledge, her attention to detail, and deep understanding of marketing research to create strong insights. Ros brings a creative touch to all she does. When we worked together at Dr Pepper Snapple Group, she crafted a beautiful and informative newsletter than kept the brand teams up to date on relevant insights. Ros is an asset to any team she supports.
Caroline Freakes
Ros is wonderful to work with and a great client. She encourages and facilitates strong partnership, providing guidance and insight into how to best shape findings in order to facilitate business decisions. Her passion and curiosity shine through and are inspiring.
Loretta Hudelot
Ros is a fabulously talented researcher whom I highly recommend. She combines her extensive consumer knowledge, her attention to detail, and deep understanding of marketing research to create strong insights. Ros brings a creative touch to all she does. When we worked together at Dr Pepper Snapple Group, she crafted a beautiful and informative newsletter than kept the brand teams up to date on relevant insights. Ros is an asset to any team she supports.
Caroline Freakes
Ros is wonderful to work with and a great client. She encourages and facilitates strong partnership, providing guidance and insight into how to best shape findings in order to facilitate business decisions. Her passion and curiosity shine through and are inspiring.
Loretta Hudelot
Ros is a fabulously talented researcher whom I highly recommend. She combines her extensive consumer knowledge, her attention to detail, and deep understanding of marketing research to create strong insights. Ros brings a creative touch to all she does. When we worked together at Dr Pepper Snapple Group, she crafted a beautiful and informative newsletter than kept the brand teams up to date on relevant insights. Ros is an asset to any team she supports.
Caroline Freakes
Ros is wonderful to work with and a great client. She encourages and facilitates strong partnership, providing guidance and insight into how to best shape findings in order to facilitate business decisions. Her passion and curiosity shine through and are inspiring.
Loretta Hudelot
Ros is a fabulously talented researcher whom I highly recommend. She combines her extensive consumer knowledge, her attention to detail, and deep understanding of marketing research to create strong insights. Ros brings a creative touch to all she does. When we worked together at Dr Pepper Snapple Group, she crafted a beautiful and informative newsletter than kept the brand teams up to date on relevant insights. Ros is an asset to any team she supports.
Caroline Freakes
Ros is wonderful to work with and a great client. She encourages and facilitates strong partnership, providing guidance and insight into how to best shape findings in order to facilitate business decisions. Her passion and curiosity shine through and are inspiring.
Experience
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31,000 FT.
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United States
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Advertising Services
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1 - 100 Employee
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Chief Strategy Officer
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Dec 2017 - Present
Epson | Milo's Tea | Gold Bond | Cortizone-10 | Icy Hot | AspercremeAct Mouthwash | Acuity Eyecare Group | OrganiCare | Damprid | City of Addison | Emetrol Bactine | BonineOver 7 new business wins in less than a year based solely on word-of-mouth and building brands for satisfied clients. Epson | Milo's Tea | Gold Bond | Cortizone-10 | Icy Hot | AspercremeAct Mouthwash | Acuity Eyecare Group | OrganiCare | Damprid | City of Addison | Emetrol Bactine | BonineOver 7 new business wins in less than a year based solely on word-of-mouth and building brands for satisfied clients.
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Publicis Hawkeye
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United States
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Advertising Services
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100 - 200 Employee
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Senior Vice President Group Strategy Director
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Nov 2011 - Nov 2017
Bridgestone Tires | Bridgestone Golf | TruGreen Lawn Care | Capital One | TriHealth | Delta Dental | Nestlé Pure Life | Nestea | Sweet Leaf | Juicy Juice | CiCi's Pizza | ACT Mouthwash United Nations Women | Promised Land Dairy | Chesapeake Energy | Buck Wild Snacks Texas Economic Development CorporationModerated ethnographic interviews, developed and produced “1 in 3”, a documentary on the sinking, shrinking middle class in America. Created campaign strategy and #HeForShe hashtag for UN Women, one of the “13 hashtags that changed the world in 2014” according to CNN.
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Canada Dry Mott’s Inc. A Division of Dr Pepper Snapple Group
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Canada
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Food and Beverage Services
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Group Manager, Consumer Insights
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May 2008 - Mar 2011
Canada Dry | Schweppes | Crush | Dr Pepper | Mott's Fruitsations | Snapple | Clamato | Garden Cocktail Canada Dry | Schweppes | Crush | Dr Pepper | Mott's Fruitsations | Snapple | Clamato | Garden Cocktail
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PepsiCo
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United States
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Food and Beverage Services
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700 & Above Employee
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Group Manager, Consumer Insights
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Aug 1997 - Feb 2001
Doritos | Cheetos | Lay's | Tostitos Doritos | Cheetos | Lay's | Tostitos
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Account Supervisor
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Jul 1991 - Jun 1997
Procter & Gamble - Pepto Bismol | Luvs Diapers | Secret DeodorantReversed ten-year decline in market share for Luvs by developing and launching "Live and Learn" campaign targeted to experienced moms which is still successfully running after more than 20 years. Procter & Gamble - Pepto Bismol | Luvs Diapers | Secret DeodorantReversed ten-year decline in market share for Luvs by developing and launching "Live and Learn" campaign targeted to experienced moms which is still successfully running after more than 20 years.
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Education
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Rice Business - Jones Graduate School of Business
MBA, Marketing -
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The University of Texas at Austin
Bachelor's degree, Advertising
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