Rosie Heaton

Communications Officer at Diocese of Salford
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Contact Information
us****@****om
(386) 825-5501
Location
Manchester, England, United Kingdom, GB

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Experience

    • Religious Institutions
    • 1 - 100 Employee
    • Communications Officer
      • Sep 2020 - Present

      In addition to the work I undertook as Communications Assistant, in this role I:• Write proactive and reactive releases, articles and statements, liaising with journalists and helping to secure national, regional, and local media coverage • Attend and report on events including taking high quality photographs and distilling key messages• Create social media campaigns and running social media channels for the diocese on a day to day basis, responding to queries as necessary• Help to lead on the promotion of the work and events of the diocese, parishes, diocesan agencies and connected charities• Lead on the design of promotional materials• Edit and publish high-quality content on the diocesan website • Work to compile, edit and distribute weekly and monthly newsletters tailored to their appropriate audience using tools such as Mailchimp• Contribute to the development of new online resources and projects• Assist with the implementation of annual and monthly communications calendars, horizon scanning to maximise events to promote the work of the diocese• Assist with the development and implementation of specific communication action plans for major projects and events, always thinking cross-platform and developing integrated campaigns.

    • Communications Assistant
      • Jul 2019 - Sep 2020

      This role included:• Communicating through online digital platforms including Mailchimp, Hootsuite and across various social media channels• Creating high quality visual and written content for a variety of different audiences and platforms • Filming and editing video resources for use in schools and organisations across the Diocese of Salford• Liaising with a broad range of individuals from different backgrounds • Responding to and seeking out stories which highlight the positive work of the diocese

    • United Kingdom
    • Non-profit Organizations
    • 300 - 400 Employee
    • Regional News Officer
      • Jun 2018 - Jun 2019

      This role included:• Securing high quality coverage in local media of how people in schools and parishes around England and Wales are supporting CAFOD's work.• Working with different teams across the organisation to achieve results and raise the profile of CAFOD and its campaigns.• Developing and implementing strategies to engage and train communications volunteers across England and Wales.• Sitting on the features group. This element of my role involved identifying and developing strong, women oriented case studies with the intention of pitching to and liaising with journalists from women's magazines.

    • Regional Communications Assistant (North West and Wales)
      • May 2017 - May 2018

      I worked in this role at CAFOD for 12 months as a part of my university course. I achieved a first in this module. Role included:• Increasing awareness of CAFOD in the North West and North Wales by writing press releases and liaising with journalists to ensure coverage. • Interviewing volunteers.• Managing local volunteer centre's social media and blogging platforms (CMS).• Monitoring social media mentions of the organisation to identify relevant stories. • Working with communications volunteers to equip them with the skills needed to be able to run social media channels and gain media coverage.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Communications Intern
      • Apr 2017 - May 2017

      I attained this placement as a result of winning the Claire Mascall PR Prize. I found it fascinating to experience how a higher education institute handles their communications.Roles included: • Writing press releases to gain coverage in regional news publications. This included simplifying complex academic studies into a press release format.• Focusing on both internal and external communications, including writing stories for the Leeds Beckett website and internal newsletters.

    • United Kingdom
    • Design
    • 1 - 100 Employee
    • Digital PR Intern
      • Aug 2016 - May 2017

      Roles included:• Taking ownership of the Twitter feeds for events, scheduling tweets and engaging with participants.• Writing press releases and trying to secure coverage for recently launched projects.• Producing relevant industry content for the blog and promoting this using SEO techniques.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • PR Intern
      • Nov 2016 - Mar 2017

      I spent one day a week as a PR intern at Clearsilver Brand Marketing and thoroughly enjoyed working in an agency setting. Roles included:• Writing copy for charity and B2B clients to be shared online, on websites and on printed materials.• Creating media lists to support the various campaigns Clearsilver were running.• Writing press releases for both long and short lead media.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Access and Widening Participation Ambassador
      • Oct 2015 - Jan 2017

      Role included:• Visiting children and young adults in a school environment, ranging in ages from 11-18. • Supporting these young people to make realistic and well informed decisions about their futures, challenging preconceptions about university.• Working on open days to speak to future PR students.

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications Volunteer
      • Jan 2016 - Nov 2016

      I worked with the communications and fundraising teams at Heart Research UK from January 2016 - November 2016 for one day a week. Role included:• Writing and sending out press releases about local fundraisers and projects using Cision.• Writing copy for the HRUK website and social media accounts. • Speaking to and interviewing supporters in order to convey their stories and gain press coverage was one of my favourite parts of working with Heart Research UK.• Contributing to the planning of HRUK's 'Day in the Dales' event, researching potential stall holders and contacting the relevant organisations.

    • United Kingdom
    • Non-profit Organizations
    • 200 - 300 Employee
    • Assistant Team Leader
      • Jun 2016 - Aug 2016

      Over summer 2016 I was responsible for supporting the team and wave leaders in caring for a group of young people aged 15-17 in order to build a rewarding experience for them.• Working under pressure and in a close knit team to ensure a safe and nurturing environment for the young people in order to allow for their personal development.• A two week residential trip followed by a week of community project planning, helping to build the young people's life skills, experiences and aspirations through this. It was inspiring to watch as each young person grew in confidence and stepped out of their comfort zones.

Education

  • Leeds Beckett University
    Public Relations, First Class Honours
    2015 - 2020
  • Pendleton Sixth Form College
    2013 - 2015

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