Rosie Slavov, MCIM
Communications Manager (Digital Marketing and Media) at Charity Retail Association- Claim this Profile
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Bulgarian Native or bilingual proficiency
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Russian Native or bilingual proficiency
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German -
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Bio
Debbie Hinckson
Rosie is an experienced Event Sales and Marketing Specialist with strategic ability. She has successfully managed a team of coordinators in challenging venues to deliver event sales growth and profitability.
Tony Harking
I worked with Rosi for about 18 months at the Honourable Society of Gray's Inn where Baxter Storey were responsible for the Inn's commercial activities, internal events and supporting our educational work. Rosi headed up the sales team and was full of ideas, keen to listen to the views of others and instilled a sense of confidence that she had everything under control. I very much enjoyed working with her and would happily do so again.
Debbie Hinckson
Rosie is an experienced Event Sales and Marketing Specialist with strategic ability. She has successfully managed a team of coordinators in challenging venues to deliver event sales growth and profitability.
Tony Harking
I worked with Rosi for about 18 months at the Honourable Society of Gray's Inn where Baxter Storey were responsible for the Inn's commercial activities, internal events and supporting our educational work. Rosi headed up the sales team and was full of ideas, keen to listen to the views of others and instilled a sense of confidence that she had everything under control. I very much enjoyed working with her and would happily do so again.
Debbie Hinckson
Rosie is an experienced Event Sales and Marketing Specialist with strategic ability. She has successfully managed a team of coordinators in challenging venues to deliver event sales growth and profitability.
Tony Harking
I worked with Rosi for about 18 months at the Honourable Society of Gray's Inn where Baxter Storey were responsible for the Inn's commercial activities, internal events and supporting our educational work. Rosi headed up the sales team and was full of ideas, keen to listen to the views of others and instilled a sense of confidence that she had everything under control. I very much enjoyed working with her and would happily do so again.
Debbie Hinckson
Rosie is an experienced Event Sales and Marketing Specialist with strategic ability. She has successfully managed a team of coordinators in challenging venues to deliver event sales growth and profitability.
Tony Harking
I worked with Rosi for about 18 months at the Honourable Society of Gray's Inn where Baxter Storey were responsible for the Inn's commercial activities, internal events and supporting our educational work. Rosi headed up the sales team and was full of ideas, keen to listen to the views of others and instilled a sense of confidence that she had everything under control. I very much enjoyed working with her and would happily do so again.
Credentials
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Digital Marketing Professional Certificate Program
Wharton OnlineOct, 2020- Nov, 2024 -
Selling Ideas: How to Influence Others and Get Your Message to Catch On
Wharton OnlineOct, 2020- Nov, 2024 -
Wharton Online Alumni
Wharton OnlineOct, 2020- Nov, 2024 -
Fundamentals of Digital Marketing, Social Media, and e-Commerce
Wharton OnlineSep, 2020- Nov, 2024 -
Managing the Value of Customer Relationships
Wharton OnlineAug, 2020- Nov, 2024 -
Marketing Analytics: Data Tools and Techniques
Wharton OnlineAug, 2020- Nov, 2024 -
Member of the Chartered Institute of Marketing (MCIM)
CIM | The Chartered Institute of MarketingJul, 2020- Nov, 2024 -
Google Digital Marketing Certificate
Google Digital GarageJun, 2020- Nov, 2024 -
Google Ads Display
Google AdsSep, 2020- Nov, 2024 -
Google Ads Search
Google AdsSep, 2020- Nov, 2024 -
CIM MCIM Member
CIM | The Chartered Institute of MarketingMar, 2021- Nov, 2024
Experience
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Charity Retail Association
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Communications Manager (Digital Marketing and Media)
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Jan 2021 - Present
- Establishing Digital Marketing strategies and communications;- Building new and existing Media relationships;- PR Communications - Establishing Digital Marketing strategies and communications;- Building new and existing Media relationships;- PR Communications
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Strategic Marketing
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Sep 2020 - Jan 2021
Projects in:• Strategic Marketing and Planning• Digital Marketing Strategies• Social Media Strategy and Management – automation platforms, implementation and content planning• Email Marketing• Client Acquisition, Client Retention and Lead Generation strategies Projects in:• Strategic Marketing and Planning• Digital Marketing Strategies• Social Media Strategy and Management – automation platforms, implementation and content planning• Email Marketing• Client Acquisition, Client Retention and Lead Generation strategies
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BaxterStorey
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United Kingdom
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Food and Beverage Services
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700 & Above Employee
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Head of Marketing and Sales - corporate clients, visitor atractions and event venues
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Dec 2016 - Sep 2020
BaxterStorey is an independent contract catering operator in the UK, Ireland and Europe, specialising in restaurants, cafes, deli bars, executive dining rooms and private events for a vast portfolio of clients and customers from across the finance sector, education sector, fintech, media and popular UK landmarks. I worked with clients from different sectors where I was responsible for the:• Developing and implementing marketing and sales strategies • Assessment and improvement of current marketing and sales processes – focusing on marketing channels and customer acquisition cost (CAC)• Websites management - WordPress as a DXP (Digital Experience Platform) • Social Media Strategies and Management • Digital Marketing – SEO, content management, SEM campaigns (Google Adds and Social Media)• Setting quarterly and annual marketing plans • Data Analytics • Email marketing• Production of marketing collateral (digital and printed)
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Senior Marketing and Sales Manager at The Honourable Society of Gray's Inn
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Dec 2016 - Dec 2017
Heading up the Marketing and Sales department of The Honorable Society of Gray's Inn. I led the marketing strategy and implementation of automation platforms, CRM software, brand awareness and managing digital channels.Focused on lead generation, client acquisition and client retention.
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Compass Group UK & Ireland
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United Kingdom
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Food and Beverage Services
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700 & Above Employee
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Marketing and Business Development Manager
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2014 - Dec 2016
• Proactive sales and targeted awareness campaigns• Account Management• Sales strategy and business development – identifying new sales leads • Development and implementation of marketing strategy • Marketing campaigns – e-marketing, media communication, press release, magazines, digital and printed marketing collateral• Social Media management – managing the content on various social media handles• Re-branding and launch of new brand • Budgeting and Forecasting
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De Vere Group
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Hospitality
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100 - 200 Employee
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Sales and Marketing Manager
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2012 - 2014
• Account Management • Developing and managing marketing campaigns – Search Engine Optimisation (SEO), media communication, press release, magazines, websites update, radio stations advertising campaigns, leaflets, and brochures• Hosting in-house promotion events, attending networking events and external trade shows • Meeting monthly sales targets (KPIs) and proven track record of driving sales • Account Management • Developing and managing marketing campaigns – Search Engine Optimisation (SEO), media communication, press release, magazines, websites update, radio stations advertising campaigns, leaflets, and brochures• Hosting in-house promotion events, attending networking events and external trade shows • Meeting monthly sales targets (KPIs) and proven track record of driving sales
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Education
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2020 -
The Wharton School
Digital Marketing Program, Marketing Analytics | Managing the Value of Customer Relationships | Social Media Strategy -
2008 - 2009
Bournemouth University
MSc of Tourism Management & Marketing -
2004 - 2007
University of Economics, Varna, Bulgaria
Bachelor's degree in Tourism Management
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