Founder

• Jan 2021 - Present

Impact Focus helps companies achieve their sustainability goals and communicate with transparency to build trust internally and externally. No two companies are the same and every company is in a different place on their sustainability journey from those just starting out to established standard-bearers or somewhere in-between. We hone in on the actions businesses can take to become a force for good and how to share their impacts through clear communication strategies. Here’s how Impact Focus can support your sustainability transition: ♦ Sustainability strategy: Understand your operational impacts - good and bad - and develop a roadmap to improve your contribution to people and planet. Develop a step-by-step approach designed for your business, prioritise what matters most, set goals and start taking action. ♦ Communication strategy: Share your sustainability actions with a clear, jargon-free communication plan. Build trust and confidence with employees, consumers, media, investors and trading partners. Articulate your sustainability transition, engage your audience through media campaigns, digital content, blogs and thought-leadership articles. ♦ Sustainability reporting: Create impact by highlighting your sustainability priorities and actions. Present your performance, learnings and future goals using internationally recognised sustainability reporting frameworks, including the Global Reporting Initiative (GRI). ♦ Recognition & Endorsements: Explore relevant independent certification and awards, including B Corp certification. Full support guiding you through the accreditation process. Show less

B Leader

• Oct 2021 - Present

Certified B-Leader, trained in guiding companies through the B-Corp certification process and effectively communicating their values to key stakeholders (including internal teams, trading partners, consumers, investors and media). Certified B-Leader, trained in guiding companies through the B-Corp certification process and effectively communicating their values to key stakeholders (including internal teams, trading partners, consumers, investors and media).

Climate Reality Leader

• Oct 2021 - Present

Climate Reality Leaders are a highly-engaged network of changemakers and activists who have participated in a global training programme led by Al Gore, which I completed in October 2020. ♦ Media trained to talk about the impacts of climate change, sharing the science behind the headlines as well as the positive interventions being made by communities and businesses across the world. ♦ Climate Reality Leaders are committed to sharing these learnings with interested groups and organisations to inspire optimism and change through info-sessions and presentations. Please get in touch if you would like to know more. Show less

Public Relations & Communications Manager

• Apr 2018 - Nov 2020

As a member of the Executive Leadership Team, I led the development, implementation and execution of global communications for Australian Vintage, a publicly-listed, global wine company, home to McGuigan Wines and Tempus Two. Managing external media relations (trade and consumer), plus corporate and internal communications strategies, I worked in collaboration with the CEO and international brand team to enhance company reputation and was fully accountable for the global communications division. ♦ Increased share of voice in influential financial and business media locally and in key export markets, including the UK, Asia and the US. ♦ Reinforced corporate reputation and enhanced investor and external stakeholder relations. ♦ Managed global sustainability communications and PR campaigns. ♦ Hosted investor and analyst conference calls with the CEO and CFO for key financial announcements and assisted with preparing ASX announcements, including the annual report and trading updates. ♦ Delivered effective change management communications. ♦ Managed strategic sponsorships, CSR partnerships and inbound media enquiries relating to the Australian Vintage brand portfolio. ♦ Conducted media training with senior leaders, including CEO interviews with Sky News and other global outlets. ♦ Delivered internal employee engagement across global sites, ensuring all company communications correctly reflected business objectives and values. ♦ Developed written materials including press releases, media-ready statements, trading updates, internal content and CEO messaging. ♦ Organised and hosted media events, launches, press trips plus the production of corporate videos and other assets, including full budget management. ♦ Managed content for the intranet, weekly newsletter and company website, also produced Linkedin and relevant social media posts plus blogs and thought-leadership articles. Show less

Managing Director

• Jan 2016 - Mar 2018

I consulted in matters of strategic communications and advised clients in the areas of change, crisis management and reputation protection within the retail and FMCG sectors. ♦ Delivered bespoke media training to senior industry leaders and supermarket buying teams, resulting in favourable coverage and positive interviews. ♦ Generated 20.5k social media shares in less than 24 hours and media coverage worth over £1m. ♦ Brand communications consultant to the International Wine & Spirit Competition of globally respected awards and events. Show less

Group Editor Harpers Wine & Spirits and Drinks Retailing News

• 2015 - 2016

I was tasked to lead the integration of Harpers Wine & Spirit into the company portfolio, joining stablemate Drinks Retailing News, bringing together two of the most influential print and digital media brands in the UK drinks industry.Additionally, I led a team of direct and indirect reports and drove the production of a full schedule of magazines, supplements and digital content to achieve consistent revenue growth and strong commercial performance. I controlled the editorial budget and reported to the Managing Director.♦ Formulated accurate and engaging copy such as columns, agenda-setting opinion pieces, long-form features and profiles of industry leaders to tight deadlines.♦ Organised and chaired agenda-setting roundtable discussions and industry networking events. ♦ Reduced operating costs while maintaining market presence and product quality. Show less

Editor Drinks Retailing News

• 2008 - 2015

In this position, I developed the annual business strategy and content plan and controlled all aspects of the editorial and production process to generate accelerated revenue growth and share of voice. I was custodian of the brand's reputation as a leading authority within the global drinks sector and led, mentored and coached a team of journalists and freelance writers.♦ Established the magazine as the leading authority in the drinks sector among global suppliers, retailers, peak bodies and policymakers.♦ Shaped a high performing team.♦ A regular expert commentator across mainstream media including BBC Breakfast TV and Radio 4's You & Yours. ♦ Lobbied key stakeholders such as politicians and media contacts to heighten awareness of industry issues, drive policy change and disseminate news stories across the wider media. Show less

Features and Brands Editor, The Morning Advertiser

• 2005 - 2008

Drinks Editor, The Grocer

• 2002 - 2005

Deputy News Editor, Drinks Retailing News

• 2001 - 2002

Reporter, The Morning Advertiser

• 2000 - 2001