Senior Manager, Projects & Operations

• Jun 2023 - Present

Account & Project Manager

• Sep 2021 - Jun 2023

Clients: Panago Pizza, Planetary Kitchen.Leading creative work through the project lifecycle and prioritising workflow across interdisciplinary and partner teams. Managing project timelines, scope and requirements for Digital, Social, Print, OOH, Broadcast TV, Radio and Store Design deliverables. Ensuring that all project work is on time, on budget, and within scope.Coordinating and supporting internal teams by removing roadblocks, and identifying risks and opportunities to improve internal efficiencies. Revamped the agency's workflow process by streamlining Asana to improve efficiencies and optimise cross-team collaboration. Day-to-day communication with clients and key stakeholders to ensure that marketing projects are meeting business needs and the client’s vision. Monitoring project progress to ensure positive account health by handling issues and escalations, documenting and following up on critical actions, decisions, and risks. Show less

Brand Marketing Manager EMEA

• Dec 2019 - Dec 2020

Growing Travel Blue Group's digital offering through a relentless pursuit of market research, social media marketing, web development, and brand building. Provided strategic and creative direction to build an online presence for global brands Travel Blue, Lexingham, and Z-Zoom in EMEA. Leading the planning, development and execution of marketing efforts spanning social, digital and traditional channels (PR, Print, Events). Creating promotional content for brand websites, social media campaigns (Facebook, Instagram, Linked In, TikTok, Twitter) and email marketing. In charge of managing media budgets, project timelines, and improving internal efficiencies. Forging inter-office relationships between marketing and sales; fostering a culture of information sharing and collaboration resulting in increased profit and new service offerings. Worked with multiple creative media agencies to produce engaging content for in-house brands and ensured all campaigns are effective and optimised. Leveraging data and deep digital analysis to develop strategies that solve key business or communications problems with the use of tools like Google Analytics, HubSpot and Sprout Social. Managed and monitored online advertising initiatives (Google Ads, Facebook, Instagram) to ensure the right audiences are being reached. Optimised communication strategies and ad campaigns to maximise brand awareness, engagement, and profits. Show less

Account Executive - Digital

• Feb 2019 - Dec 2019

Clients: Louis Vuitton Moet Hennessy (Belvedere Vodka and Glenmorangie Whisky), Jio MAMI with Star Mumbai Film Festival, Audible - Amazon, Pfizer, KPMG, Automation Anywhere, Kingsoft WPS, EducationUSA, Hewlett Packard Enterprise, and IndiaFirst Life Insurance.Responsible for all client-agency communication on assigned accounts, and ensuring that communication flows effectively. In-charge of developing efficiencies, managing the scope of work, social media content calendars, and taking ownership of deliverables and maintaining quality assurance. Creating, planning, and executing digital strategies for social media campaigns and events - keeping in mind the present technologies and trends (both digital & cultural). Briefing and liaising with internal teams for digital content production and execution - Creative, Strategy, Production, Paid Media & Analytics. Experienced in working cross-functionally with internal PR teams on Integrated Marketing Communication projects.Creating detailed campaign reports and routine reports (weekly, monthly, and quarterly) for digital. Offering insights basis the reports on how to improve KPIs, content performance, deliver more value to the client, and develop efficiencies.Building trusted, long term relationships with internal teams, clients, and key industry players.Nominated for the Edelman Culture Award: The Freedom to be Constantly Curious in 2019 Show less

Account Management & Strategy - Digital

• Sep 2018 - Feb 2019

Worked on Jio MAMI 20th Mumbai Film Festival with Star, Moet Hennessy, and Audible - Amazon India.

Account Management & Planning

• Jun 2018 - Aug 2018

Helped build brand identities and integrated campaigns specialising in film and television. Worked with key clients such as the BBC, France Televisions, NBC Universal, Disney, and Netflix UK & Ireland. Helped build brand identities and integrated campaigns specialising in film and television. Worked with key clients such as the BBC, France Televisions, NBC Universal, Disney, and Netflix UK & Ireland.

Social Media Marketing Consultant

• Jun 2017 - Dec 2017

Advised company executives on B2B (Business to Business) marketing strategies for social media platforms such as Twitter and Facebook. Composed compelling and articulate copy for B2B promotional marketing campaigns and conference events such as EuroAuction Dubai. Aided the development of marketing and promotional content for Panacor Technologies on social media networks and traditional media outlets. Identified effective resources and provided recommendations for increasing brand exposure and boosting social media presences. Show less

Marketing and Production Assistant

• May 2017 - Sep 2017

Created promotional and interactive creative content for television brands on social media networks. Assessed active social media accounts and provided feedback and effective solutions to maximise user interactivity with the company's television brands. Interpreted digital assets and style packs for television brands such as Matt Hatter and Dream Street to design mock websites and promotional merchandise. Attended post-production mixes and weekly meetings, and acted as a production runner for the duration of this role. Aided CEO Nigel Stone with administrative duties, and reported directly to senior creatives and directors. Show less

President of Culture, Film, and Media Society

• Apr 2016 - Jun 2017

Conceptualised and organised the award winning Arts Ball in 2016 in collaboration with the English, Archaeology, and Classics societies. Acted as a liaison between the University of Nottingham Students’ Union, the academic department of Culture, Film, and Media and the students of the department. Arranged academic support workshops and social events for Culture, Film, and Media students. Conceptualised and organised the award winning Arts Ball in 2016 in collaboration with the English, Archaeology, and Classics societies. Acted as a liaison between the University of Nottingham Students’ Union, the academic department of Culture, Film, and Media and the students of the department. Arranged academic support workshops and social events for Culture, Film, and Media students.

Marketing and Branding Internship

• Dec 2015 - Feb 2016