Category Lead - Client Strategy

• Jun 2022 - Present

Marketing

• Nov 2021 - May 2022

IN APP MARKETING: - Improved New User Conversion to 49% via Initiatives like Coins, Vouchers - Optimized the Cost of Acquisition basis usage behavior of tactics OFFLINE & INFLUENCER MARKETING STRATEGY - Brand Communication strategy planning for ATL - Coordinating with internal and external stakeholders like media agencies, production houses and regional teams - Competition and Market Research to understand the landscape and modify the Brand communication to suit the audience Show less

Category Management - Sell Side

• May 2021 - Nov 2021

-Enhance customer experience and product discovery by showcasing the relevant products and offer avenues of cross-selling & up-selling - Ensure catalog richness to help customers make informed decisions by coordinating with the brands and buying team - Understand the customer funnel and make interventions via relevant Offers/promotional constructs as needed to improve conversions - Strong Pricing Control by consistently keeping a Pricing Competitiveness score of 3-5% - 40% growth in Online Market Share of Peripherals Category due to Selection, Pricing and In-stocking initiatives - 95% growth in YOY Sales by identifying and developing key segments (27-inch monitors, Gaming, Projectors) Show less

Assistant Manager- Marketing Communications

• Sep 2018 - Apr 2021

1. Brand Perception change campaign for Massey Ferguson brand with Akshay Kumar as celebrity brand ambassador. 2. Launch of the ultra premium range of tractors, Massey Smart Series 3. Launch of MF 5118 in the lower HP segment 1. Brand Perception change campaign for Massey Ferguson brand with Akshay Kumar as celebrity brand ambassador. 2. Launch of the ultra premium range of tractors, Massey Smart Series 3. Launch of MF 5118 in the lower HP segment

Senior Account Manager

• Nov 2017 - Aug 2018

 Create products and generate revenue in the event space by drafting Go- To- Market Strategies and executing them simultaneously Generate revenue by identifying the client needs and suggesting promotional avenues in the form of BTL activities Formulate tailor made Multi- Media campaigns as per client requirements, in collaboration with the creative team, leading to additional billing and client retention

Management Trainee

• May 2017 - Nov 2017

 Understand the functioning of the industry’s ecosystem, various elements as well as the clients/ players Identify the client needs and suggest solutions in the form of ATL/BTL activities as revenue optimising opportunities Work alongside the creative team in formulating activities for branding  Develop business across industries in the region Create marketing plans for branded events

Marketing Intern

• Apr 2016 - Jun 2016

1. Category Enhancement through Global Sourcing for Shop Direct TV Limited (SDTL) 2. Customer Profiling for SDTL 3. Identifying avenues for improvement of Product videos 4. Creation of Bundle Offers for Beauty Care Category 1. Category Enhancement through Global Sourcing for Shop Direct TV Limited (SDTL) 2. Customer Profiling for SDTL 3. Identifying avenues for improvement of Product videos 4. Creation of Bundle Offers for Beauty Care Category