Experience

The Axis Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Jul 2022 - Present

• Senior Account Executive

  • Jul 2018 - Jul 2022



ROX United

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Feb 2017 - Feb 2018

  * Develop PR strategies and coordinate team effort to implement activity. * Pitch press releases and feature ideas to national, regional and trade journalists across print, broadcast and online. * Manage projects from start to finish with high level of detail. * Participate in weekly client calls and manage client status reports. * Develop strong relationships with clients, editors, bloggers and influencers. * Draft marketing materials such as press releases, media advisories, pitch letters, etc. * Oversee social media publishing calendars for multiple platforms. * Negotiate and manage blogger/influencer campaigns. * Strategize and manage annual event plans consisting of trade shows, grassroots and retail events. * Develop branded assets to be utilized in consumer events, trade shows, retail and social media campaigns. Show less



RL Public Relations + Marketing

• Los Angeles

• Account Executive

  • 2015 - Feb 2017



Horizon Media

• United States
• Advertising Services
• 700 & Above Employee

• Promotions Manager

  • 2011 - 2014

  * Conduct on-going account meetings to communicate campaign status, develop plans for upcoming promotions/events, and discuss timelines for copy and other deliverables. * Develop creative ideas and promotions that will contribute to client goals. * Secure and negotiate promotional campaigns with station partners that meet and exceed client expectations. * Provide a "sell through" rationale for promotional ideas and station recommendations to brand team and/or client on all promotional campaigns. * Oversee all campaigns to ensure proper execution of promotional themes and copy points. * Maintain strong relationships with all media partners, clients, brand teams, and media buyers. * Liaise with clients, creative agencies, brand teams, and media vendors. * Mentor department assistants/coordinators, and help them develop and grow within the department. Show less



Horizon Media

• United States
• Advertising Services
• 700 & Above Employee

• Promotions Specialist

  • 2005 - 2010

  • Secured media partners to execute on-air promotions, sponsorships, and on-site events.• Assisted in conceptualization of contesting themes and prizing for radio and web promotions that added profit to the department. • Managed accounts and oversaw promotional campaigns to ensure all client goals were met. • Designed all powerpoint decks for promotion pitches and assisted with all verbiage of content, including media kits.

• Assistant Media Buyer

  • 2003 - 2005

  • Monitors buys in progress by spot checking placement and negotiating credit or billing adjustments when necessary.• Maintained all media buys and was responsible for the post-buy results of all buys.• Collaborated with billing department and media team members to resolve media billing issues.• Documented all negotiations, makegoods and credits.