Rosemary Girard
Vice President, Digital Corporate & Executive Communications at Edelman- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Experience
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Vice President, Digital Corporate & Executive Communications
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Oct 2021 - Present
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Senior Account Supervisor, Digital Executive Positioning
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Nov 2020 - Sep 2021
Strategize and implement executive communications programs for top-tier, Fortune 500 CEOs and public figures. Drive the strategy behind integrated communications programs, including bringing executives’ presence to life on digital platforms, speaking opportunities, awards and recognition, and thought leadership. Ghost write original, persuasive content for executives, such as bylines, social media posts, talking points, and internal communications. Support executives’ presence at high-profile events such as the World Economic Forum. Show less
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Account Supervisor, Digital Executive Positioning
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Nov 2018 - Nov 2020
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NPR
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Communications Associate
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Mar 2018 - Nov 2018
Specialized in corporate communications strategy, executive communications, crisis communications, and messaging efforts to all of NPR’s stakeholders (public, staff, member stations).Develop and execute strategic communications plans aligned with organizational priorities, as well as manage day-to-day corporate communications messaging and announcements.
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Communications Associate
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Jun 2016 - Mar 2018
Focused primarily on corporate communications (including many of the duties above), but also supported talent relations, audience relations, and community relations.Founded and wrote NPR’s external-facing, weekly NPR Extra newsletter to engage super fans with behind-the-scenes looks at NPR's journalism, people, and products.Spearheaded the use of an email marketing platform for NPR’s internal, daily staff newsletter to improve and measure corporate communications efforts. Implemented and coached email best practices to achieve open rate and click rate goals.Negotiated booking requests for NPR talents' speaking engagements and placed them at varied in-person appearances. Responded to public inquiries and concerns on behalf of management, news, and programming; tracked and reported trends in public opinion.Supported on-site events and community relations efforts; led public and special tours of NPR headquarters. Show less
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Communications Assistant
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Nov 2015 - Jun 2016
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Corporate Communications Intern
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Sep 2015 - Oct 2015
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James Madison University
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United States
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Higher Education
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700 & Above Employee
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Presidential Communications Intern
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Jan 2013 - May 2015
Managed presidential messaging and communications through writing talking points, press releases, event coverage, and documents on behalf of JMU President Jonathan R. Alger; edited and packaged speeches for website. Promoted presidential initiatives and related university advancement (strategic plan, university development, donor relations, alumni relations, etc.). Managed presidential messaging and communications through writing talking points, press releases, event coverage, and documents on behalf of JMU President Jonathan R. Alger; edited and packaged speeches for website. Promoted presidential initiatives and related university advancement (strategic plan, university development, donor relations, alumni relations, etc.).
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Library of Congress
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United States
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Libraries
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700 & Above Employee
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Public Relations Intern
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May 2014 - Aug 2014
Generated publicity for the 2014 Library of Congress National Book Festival (NBF) by conducting outreach with authors' publicists, editing content on the NBF website, designing NBF display cases, and coordinating all podcast interviews (conducting some of my own, as well as editing interviewers' questions and overseeing a well-rounded compilation of interviews for social media promotion). Facilitated media coverage of the event by organizing press passes, scheduling photography, and working in the Media Room at the NBF (arranging and expediting author interviews with media outlets and serving as a liaison between media and Library spokespeople). Covered events and wrote feature articles for The Library of Congress Gazette. Show less
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Library of Congress
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United States
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Libraries
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700 & Above Employee
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Strategic Communications Intern
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May 2013 - Aug 2013
Assisted in developing an internal and external strategic communication plan for the Library’s Center of Knowledge (CoK) initiative, a significant institutional change to merge selected reading rooms and support transdisciplinary research. Wrote and designed communications materials that relayed background information on the initiative; wrote an article on the CoK for publication in the Lexis Nexis 2013 Best Practices for Government Libraries issue; created a presentation on the Cok that was presented at the 2013 American Library Association annual conference. Attended focus groups to assess the impact of the communication plan. Show less
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American Council of Life Insurers - ACLI
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United States
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Insurance
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100 - 200 Employee
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Media Relations Intern
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Jun 2012 - Aug 2012
Researched for and edited drafts of CEO's speeches and remarks. Conducted communications audits of member companies’ messaging and persuasion in advertisements and social media; presented work to more than 30 Media Relations personnel. Drafted and edited PR materials (press releases, letters to the editor, etc.); updated logs for member companies’ social media pages. Researched for and edited drafts of CEO's speeches and remarks. Conducted communications audits of member companies’ messaging and persuasion in advertisements and social media; presented work to more than 30 Media Relations personnel. Drafted and edited PR materials (press releases, letters to the editor, etc.); updated logs for member companies’ social media pages.
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Education
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Georgetown University
Master of Professional Studies (MPS), Public Relations & Corporate Communications -
James Madison University
Bachelor of Arts (BA), Communication Studies (concentration, Advocacy Studies); Writing, Rhetoric & Technical Communication