Experience

Myseum of Toronto
• Canada
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee
• Marketing Specialist

  • Oct 2022 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Digital Marketing + Communications

  • Mar 2016 - Dec 2022

  I've had the joy of working with clients in various industries - including music, D2C and physical retail, B2B SaaS, urban planning and DeepTech. I don't publicly share the names of my current and most-recent clients. If you're curious to see a list, let me know and I'll be happy to send you a full list of my current and past clients! I've had the joy of working with clients in various industries - including music, D2C and physical retail, B2B SaaS, urban planning and DeepTech. I don't publicly share the names of my current and most-recent clients. If you're curious to see a list, let me know and I'll be happy to send you a full list of my current and past clients!



Revibe Toronto

• Founder

  • Feb 2016 - Dec 2022

  As Revibe's founder, I manage our teams as we deliver a variety innovative multi-media projects. When I'm not facilitating, I'm collaborating with the diverse range of local creators in delivering inspired and engaging content. Volume 05 is available online now! The theme that local creators have responded to is "Home". Revibe is a touchstone for Toronto's vibrant small-scale creative community. Our online publication, multi-media projects and events collaborate with local creators to platform their work within this city's vibrant creative world. Reach out to join our team or talk about collaborations.



Viryl Technologies Corp.

• Canada
• Industrial Automation
• 1 - 100 Employee

• Digital Marketing and Content Creation

  • May 2019 - Aug 2019

  Working under the direction of Alex DesRoches, I used my graphic design skills and digital marketing experience in creating multi-media content, updating key branded documents and boosting their online presence. Working under the direction of Alex DesRoches, I used my graphic design skills and digital marketing experience in creating multi-media content, updating key branded documents and boosting their online presence.



Frog in Hand Site Specific Performance

• Branding and Socials Manager

  • Sep 2017 - Aug 2019

  I was lucky enough to be a part of this vibrant project during a period of rapid expansion. Frog in Hand has become embedded in a devoted creative community. Much of my work was focused on actualizing this connection in our online existence as a brand. Keeping up with their ever-growing portfolio of projects, I developed and executed strategy that generated genuine engagement with their multifaceted audiences. Given the nature of their work, I built social media strategies that met rapid turnaround times while executing long term goals.



Shagg Salon

• United States
• 1 - 100 Employee

• Director of Marketing and Communications

  • Mar 2017 - May 2019

  At Shagg Salon, I build our online presence as well as our role within the local Yorkville community. I design, advertise, and execute promotional events, as well as manage our Instagram account and online customer support. In-store I work with the founder to update and refine the aesthetic experience of the salon in two primary facets: interior decor support and updating, designing and installing our store window displays. At Shagg Salon, I build our online presence as well as our role within the local Yorkville community. I design, advertise, and execute promotional events, as well as manage our Instagram account and online customer support. In-store I work with the founder to update and refine the aesthetic experience of the salon in two primary facets: interior decor support and updating, designing and installing our store window displays.



Re:Source Lifestyles

• United States
• Medical Practices

• Social Media Manager

  • May 2016 - Feb 2018

  In managing Re:Source Lifestyles' online presence, my content creation, branding building and community management expertise gave digital life to the energetic and passionate energy of the brand. Working for Paul Semkuley with interior design audiences was a unique opportunity! In managing Re:Source Lifestyles' online presence, my content creation, branding building and community management expertise gave digital life to the energetic and passionate energy of the brand. Working for Paul Semkuley with interior design audiences was a unique opportunity!



The Bishop Strachan School

• Canada
• Primary and Secondary Education
• 100 - 200 Employee

• Marketing and Communciations Intern

  • Jun 2016 - Sep 2016

  As a summer intern at The Bishop School, I was lucky to be involved in a variety of projects ranging from photo-archive cataloguing, to content creation and marketing research. I was very fortunate to be working with the school's talented and driven communications department. During my time as an intern, I collected and analyzed data pertaining to the performance of our posts on core social media platforms, I researched and wrote a report on the potential of Snapchat as a business tool, and I gathered and analyzed data on the online performance of similar institutions with a goal to find potential opportunities for growth. I showed initiative as I worked through my required tasks with great time efficiency and thoroughness. I created posts for our social media accounts, photographed the school, created content that was later used in an Instagram ad campaign and organized their photography archive from the past eight years.



Cake Beauty

• Canada
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing and E-Commerce Intern

  • Jul 2013 - Aug 2014

  As a summer intern at Cake Beauty, I had the unique opportunity to be mentored in marketing, e-commerce and business-related research. During my time there, I was fortunate to gain an understanding of the day-to-day systems and challenges of a company in the growth stage of it's business cycle. - Marketing: launched Cake Beauty's first loyalty points program, refined/updated marketing statistics and flow charts, aided in the execution of promotional events - Research: researched potential retail partners, gathered and analyzed information on current customers, analyzed information on our social media connections - E-Commerce: collected/presented data, streamlined our online store products, updated stock information