Experience

Freeman+Leonard

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• EVP, Client Relationships

  • May 2012 - Present

  • Consultative sales: Recruited for marketing background and proven performance. Responsible for relationship and account management of multiple existing and newly acquired accounts. • Business development: Top Freeman+Leonard sales 2013-2021, without previous sales experience or training. Attribute to consulting with clients and recommending strategic, custom solutions to efficiently address client needs and increase Freeman+Leonard sales. • Constant strive to stay abreast of market and industry trends in order to counsel clients appropriately. • Gained introduction and insight into mechanics, culture and philosophy of more small, midsize and large companies than in all previous work experience combined.• Million Dollar Producer; President's Club 2014-2021



Tracy-Locke

• United States
• Advertising Services
• 200 - 300 Employee

• Account Supervisor

  • Aug 2009 - Feb 2012

  T-Mobile (Shopper Marketing / Local Go-to-Market Strategy)• Lead on retail strategy development and execution for RadioShack, Target, Best Buy and Fry’s• Developed yearly calendar of in-store and out-of-store tactics balancing T-Mobile strategy and retailer strategies.• Strong client relationships and confidence in my abilities – took over client’s position on Best Buy and Fry’s upon her move to a different group within T-Mobile.• Managed two Account Executives and Project Manager.• Recently also started working on Local Go-to-Market business. Responsible for working with clients from T-Mobile HQ, as well as Regional Directors, to develop and execute local campaigns in markets identified for growth, defense, etc. Extremely fast-paced piece of business that requires a lot of organization, client-management and prioritizing.• Responsible for on-boarding and managing multiple AE’s for work on a recently acquired, fast-paced piece of T-Mobile business called Brand Muscle.Cargill Meat Solutions, Honeysuckle White, Shady Brook Farms, Schweigert and Today’s Kitchen brands• Strategically developed FY2010 brand and promotional advertising plan for multiple brands by mapping out key promotional windows and high margin and/or underutilized products. • Identified key consumer insights and need states to maximize the plan’s effectiveness.

• Senior Account Executive

  • Jun 2008 - Jul 2009

  Cargill Meat Solutions, Honeysuckle White, Shady Brook Farms, Schweigert and Today’s Kitchen brands• Clients’ main point of contact and only point of continuity. In duration of two years on account, trained two Account Directors and Account Supervisor, and trained/supervised Account Executive and Project Manager.• Proven ability to keep projects on track when understaffed and deliver flawless transitional periods.• Created FY2010 Scope of Work, staffing structure for retainer and forecast of non-retainer projects and expected revenue. Developed and presented account business review to agency CEO.• Lead on several research projects to unearth opportunities, including brand positioning, new product research and consumer insights/perception of existing products.

• Account Executive

  • Jul 2007 - Jul 2008

  Cargill Meat Solutions, Honeysuckle White and Shady Brook Farms brands• Worked with Client Service Director to create all key processes, internally and with client, on a new account. Main client contact for first 6 months before Account Service team was established.• Took on a client roll to cover a maternity leave, in addition to agency roll, becoming the sales force contact for any needs regarding the client’s main promotion of the year, only 3 months into position.• Introduced to the retail atmosphere. Lead on several in-store and corresponding online consumer promotions.• Provided client solutions for better efficiency in respect to programs that were in place upon exchange of the account from their previous agency, which saved the client tens of thousands of dollars over the course of the year.



The Integer Group

• United States
• Advertising Services
• 400 - 500 Employee

• Account Executive

  • 2006 - 2007

  Research in Motion, BlackBerry• Led one of Integer’s first promotional micro site developments with consumer analytics. Managed an interactive team and online media planner, successfully utilized metrics to optimize promotion.• Responsible for day-to-day development/management of integrated promotions, including initial estimates, timelines and revenue forecasting, to implementation of events, in-store POP, promotional microsites, media, legal development, sweepstakes, premium fulfillment and program analysis.• Developed and maintained close client relationships to gain brand and consumer insights first hand.• Managed an Assistant Account Executive and Project Manager.

• Assistant Account Executive

  • Nov 2005 - Dec 2006

  Research in Motion, BlackBerry• Responsible for day-to-day communication, as well as organization of multiple projects, ultimately taking the lead on the execution component of several national consumer promotions.• Gained knowledge of promotional elements ranging from strategy and integration, to printing and prize fulfillment (both sweepstakes and gift with purchase promotions), learned brand essence and customer segmentation.• Reported directly to Account Director initially while account was ramping up, requiring accountability for work well above level of experience. A great opportunity to learn and contribute to project initiation, brainstorming and brief development.

• Project Manager

  • Mar 2004 - Oct 2005

  Cingular Wireless/AT&T• Managed both business-to-business and consumer promotional materials from project initiation to completion.• Facilitated communication between all departments on a 20 team-member account with up to 40 moving jobs at any one time. Well-trained in agency process and various functions/roles.• Managed budgets and timelines to ensure timely and cost-effective delivery of projects.