Experience

Teddy

• Brazil
• Financial Services
• 1 - 100 Employee

• Member of the Advisory Board

  • Aug 2022 - Present

  São Paulo, Brazil Teddy is a Fintech company based on B2B sales, offering insurance and other benefits for independent workers, including gig workers, freelancers and the self-employed. As an Advisor, I've been helping the Teddy team with the start-up and growth of their business.



Unlimit

• United Kingdom
• Financial Services
• 200 - 300 Employee

• Non-Executive Director

  • Jul 2021 - Present

  São Paulo ▪ Helping the European acquirer, Unlimit, to establish its business in Brazil and other selected countries in LAC. ▪ Responsible for key external partnerships with brand networks (Visa, Mastercard, Elo, Amex), Banks, providers of alternative payment methods such as wallets, PIX, boleto, FX players, etc. ▪ Enabling affiliation with the payment brand networks, leveraging C-level relationships in the payments industry to expedite the company's entrance in Latin America.



American Express

• United States
• Financial Services
• 700 & Above Employee

• Country Manager

  • Feb 2018 - Apr 2021

  Brazil Country Manager for American Express in Brazil. Responsible for leading and further developing the business strategies of one of the world most respected service brands in Brazil, by managing and expanding the successful partner bank relationships that have been securing the issuing and acceptance of the American Express Cards in the country.



Mastercard

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Head of Prepaid and Financial Inclusion | Latin America Geo South

  • Sep 2015 - Nov 2017

  São Paulo Area, Brazil Prepaid Product Development and Management. Latin America, Geo South



American Express

• United States
• Financial Services
• 700 & Above Employee

• Vice President & General Manager, Prepaid, Emerging Payments, Mobile, Latin America and Canada

  • Jul 2008 - Aug 2015

  Emerging Payments and Services • General management with P&L responsibility for prepaid products in Latin America and Canada and all Americas for Travellers Cheques • Based in Brazil, managing a multi-cultural direct team of 37 people spread in 4 countries: Canada, Mexico, United States and Brazil. Plus indirectly managing cross-functional teams with 250+ people working for my region and projects • Drove the strategy and business case to enter new markets with a prepaid card for financial inclusion, targeting the… Show more • General management with P&L responsibility for prepaid products in Latin America and Canada and all Americas for Travellers Cheques • Based in Brazil, managing a multi-cultural direct team of 37 people spread in 4 countries: Canada, Mexico, United States and Brazil. Plus indirectly managing cross-functional teams with 250+ people working for my region and projects • Drove the strategy and business case to enter new markets with a prepaid card for financial inclusion, targeting the underserved segment • Developed prepaid initiatives for new product launches, for example: o Launched American Express Global Travel Card in Brazil, United States, India and China. Brazil launch won the Chairman’s Award for Innovation in 2011 and was widely recognized by the industry as well, being nominated the best card for international trips by Paybefore (2013), Cia. de Viagem (2011 and 2013) and Brazil Travel News (2013 and 2014) o Implemented American Express Gift Card in United Kingdom and Japan o Expanded distribution partnerships for American Express Gift Card in Canada, surpassing 4,000 selling locations • Managed the Global Prepaid New Product Development team in 2012, responsible for the launch of new prepaid products in different regions, with direct reports in the United States, United Kingdom, India, China and Singapore • Drove the strategy, negotiations and implementation of a new prepaid card in Brazil, the American Express Global Travel Card to serve international travellers. Secured contracts with distribution partners, reaching more than 8,000 locations. Implemented online channel as a key volume generator. Drove the product to market leadership in the first year and acquired approximately one million new customers in 3 years • Re-structured the Travellers Cheques business in the Americas region driving additional new profitability in low float markets and optimized human resource allocations to reduce costs Show less



Welcome Real-time (currently Collinson Group)

• Latin America Regional Director

  • Nov 2006 - Jul 2008

  São Paulo, Brazil French company specialized in developing software for card issuers and acquirers for deployment of instant rewards at point-of-sale, supporting real time loyalty and promotional marketing programs for payment cards. • General management with P&L responsibility for Latin America • Strategy, business development and sales with banks and acquirers in Latin America, mostly focused on Mexico and Brazil • Management of C-level relationships with key financial services companies in Latin… Show more French company specialized in developing software for card issuers and acquirers for deployment of instant rewards at point-of-sale, supporting real time loyalty and promotional marketing programs for payment cards. • General management with P&L responsibility for Latin America • Strategy, business development and sales with banks and acquirers in Latin America, mostly focused on Mexico and Brazil • Management of C-level relationships with key financial services companies in Latin America, such as BBVA Bancomer, Redeban Multicolor, Visa, MasterCard, Bradesco, Banco do Brasil, Santander, Cielo etc • Establishing and managing the Brazilian and U.S. subsidiaries to support business in Latin America Show less



Mastercard

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Vice President

  • Jan 2001 - Nov 2006

  São Paulo, Brazil Vice President – Mastercard Rewards - Dec 2005 to Nov 2006 Vice President – Mastercard Advisors - Feb 2002 to Dec 2005 Senior Director – Mastercard Advisors - Jan 2001 to Feb 2002 • Responsible for developing business for MasterCard Rewards System in Brazil, Chile and Argentina • Researching markets and identifying sales opportunities for rewards programs • Defining and obtaining headquarters’ approval for sales plan and budget • Implementing MasterCard Advisors… Show more Vice President – Mastercard Rewards - Dec 2005 to Nov 2006 Vice President – Mastercard Advisors - Feb 2002 to Dec 2005 Senior Director – Mastercard Advisors - Jan 2001 to Feb 2002 • Responsible for developing business for MasterCard Rewards System in Brazil, Chile and Argentina • Researching markets and identifying sales opportunities for rewards programs • Defining and obtaining headquarters’ approval for sales plan and budget • Implementing MasterCard Advisors consulting area in Brazil • Area leadership in Brazil, responsible for selling consulting services, proposal negotiations, project identification and scope, project management and implementation, using U.S. and local consulting resources • Implementing consulting projects for major card issuers, covering areas such as: Portfolio Management (Activation, Usage, Retention and Loyalty), Account Acquisition, Segmentation, Marketplace Research, New Product Introduction, Business/Corporate Cards, Operations, Credit & Risk, CRM, Debit Activation etc. Show less



GE Capital

• United States
• Financial Services
• 700 & Above Employee

• Marketing Director / Chief Marketing Officer

  • Oct 1998 - Jan 2001

  • Responsible for managing a portfolio of 3.5 million private label credit cards (Mappin Stores) incorporated by GE Capital. Customer base growth, activation, usage and retention • Launched new products and quickly acquired massive number of new customers. For example: Walmart private label card and GE MasterCard focusing on low income segment • Hiring, managing, developing and coaching Marketing and Database Marketing teams • Selection, recruitment and management of advertising and… Show more • Responsible for managing a portfolio of 3.5 million private label credit cards (Mappin Stores) incorporated by GE Capital. Customer base growth, activation, usage and retention • Launched new products and quickly acquired massive number of new customers. For example: Walmart private label card and GE MasterCard focusing on low income segment • Hiring, managing, developing and coaching Marketing and Database Marketing teams • Selection, recruitment and management of advertising and creative agencies • Public Relations management (official spokesperson for GE Capital, Global Consumer Finance in Brazil) • Strategic planning. New product planning and implementation. P&L responsibility by product • Cross-selling of other financial products such as personal loans and insurance Show less



Aon

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing and Sales Director

  • Jan 1997 - Oct 1998

  Implementation of the Brazilian subsidiary for Aon Warranty Group. Contract negotiation and successful implementation of the first Extended Warranty program for electronics in Brazil, with the largest retailer at the time.



AIG

• United States
• Insurance
• 700 & Above Employee

• Direct Marketing Director

  • Mar 1994 - Dec 1996

  • Implementing a new Direct Marketing area to be used as distribution channel for insurance products. • Developing strategic alliances with credit card companies and banks such as American Express, Diners Club, Credicard, Citibank, Mesbla Store Card, BankBoston, and American Airlines. • Implementing direct marketing campaigns with strategic partners to sell insurance. Creating and implementing marketing programs integrating various sales techniques (direct marketing, telemarketing… Show more • Implementing a new Direct Marketing area to be used as distribution channel for insurance products. • Developing strategic alliances with credit card companies and banks such as American Express, Diners Club, Credicard, Citibank, Mesbla Store Card, BankBoston, and American Airlines. • Implementing direct marketing campaigns with strategic partners to sell insurance. Creating and implementing marketing programs integrating various sales techniques (direct marketing, telemarketing, personal sale, sales incentive contests etc.). Show less



Cigna Healthcare

• Hospitals and Health Care
• 700 & Above Employee

• Direct Marketing Manager

  • 1986 - 1994

  • Participation in the special products division start-up, focused in direct marketing insurance sales. • Prospecting and forming strategic alliances with Banco do Brasil / Ourocard Card, Banco Francês e Brasileiro (Crédit Lyonnais), BankBoston, Citibank and American Express. • Benchmarking and experience exchange within Latin American countries. • Interfacing with agencies for creation and implementation of effective direct marketing campaigns. • Creating marketing cost reduction… Show more • Participation in the special products division start-up, focused in direct marketing insurance sales. • Prospecting and forming strategic alliances with Banco do Brasil / Ourocard Card, Banco Francês e Brasileiro (Crédit Lyonnais), BankBoston, Citibank and American Express. • Benchmarking and experience exchange within Latin American countries. • Interfacing with agencies for creation and implementation of effective direct marketing campaigns. • Creating marketing cost reduction solutions. Show less