Rose-Orlane CASSEUS
Digital Marketing Manager at TCCHE- Claim this Profile
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French Native or bilingual proficiency
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English Full professional proficiency
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Haitian creole Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Anam K.
Rose is one of those managers that you remember for a lifetime. Her patience and managerial skills speak for themselves when it comes to her team. Truly one of the best times to be working and learning from you Rose.
Anam K.
Rose is one of those managers that you remember for a lifetime. Her patience and managerial skills speak for themselves when it comes to her team. Truly one of the best times to be working and learning from you Rose.
Anam K.
Rose is one of those managers that you remember for a lifetime. Her patience and managerial skills speak for themselves when it comes to her team. Truly one of the best times to be working and learning from you Rose.
Anam K.
Rose is one of those managers that you remember for a lifetime. Her patience and managerial skills speak for themselves when it comes to her team. Truly one of the best times to be working and learning from you Rose.
Credentials
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The fundamentals of digital marketing
Google Digital GarageAug, 2020- Sep, 2024 -
Hubspot Marketing Software
HubSpot AcademySep, 2020- Sep, 2024 -
Hubspot Reporting
HubSpot AcademySep, 2020- Sep, 2024 -
Google Ads Display Certification
GoogleAug, 2020- Sep, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Apr, 2020- Sep, 2024
Experience
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TCCHE
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United Kingdom
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Wellness and Fitness Services
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1 - 100 Employee
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Digital Marketing Manager
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Sep 2021 - Present
• Manage the digital marketing team (12 people). • Manage page design and development of our website and sales funnels. • Create a strategic plan and execution of all digital marketing campaigns across, email, social media and paid advertising. • Manage, implement and development of email marketing campaign. • Manage community content strategy and growth. • Data analysis and reports. • Managing and setting up online streaming for events, management of a small film team. • Ability to multitask and handle various workstreams. • Managing page design and development of our website with SEO in mind. • Setting and working with budgets and ROI reporting of effectiveness for all projects. Show less
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RATP Dev London
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United Kingdom
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Truck Transportation
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1 - 100 Employee
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V.I.E Communication & Engagement
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Dec 2020 - Apr 2022
• Create and write compelling and engaging stories from across the business and externally to captures the attention of our stakeholders • Proactively engage internal stakeholders to improve and update existing content based on best practice and in line with our objectives and content strategy • Develop/deliver internal promotions campaigns • Own the social Media channel to increase internal and external engagement and awareness . • Create and write compelling and engaging stories from across the business and externally to captures the attention of our stakeholders • Proactively engage internal stakeholders to improve and update existing content based on best practice and in line with our objectives and content strategy • Develop/deliver internal promotions campaigns • Own the social Media channel to increase internal and external engagement and awareness .
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Domaines NZ
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New Zealand
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Investment Management
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Marketing and Communication Manager
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Feb 2020 - Dec 2020
- Planning, developing and organizing advertising campaigns to support sales objectives - Implementing online and offline marketing strategies to reach national and international markets - Implementing and setting up a new CRM in the company (Hubspot) - Generating and nurturing SQLs and MQLs - Obtaining prospects information such as contact name, email address, and other information through several channels (Social media, website, offline media,…) - Analysing data regarding consumer patterns and preferences - Interpreting and predicting current and future consumer trends - Creating consumer awareness and effectively promoting the attributes of goods and services - Coordinating production of advertising campaigns involving specialised activities, copywriting, media scripting and media placement, within time and budget constraints - Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information - Supporting business growth and development through the preparation and execution of marketing objectives and programs - Undertaking market research to identify market opportunities for new and existing goods and services - Implementing and monitoring SEO strategy - Monitoring and update the website - Rebranding the company (redesign of the logo, value, missions and all the communication support) - Coordinate the organisation of local and international events - Business development for the national market (design, production and maintenance of the national website, implementation of the national facebook page, PR,....) Show less
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Self Employed
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Real Estate
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1 - 100 Employee
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Freelance - Webdesigner
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Oct 2018 - Feb 2020
• Web-design & configuration of the website for different companies. • SEO • Emailing design • EDM • Web-design & configuration of the website for different companies. • SEO • Emailing design • EDM
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Jurlique
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Australia
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Personal Care Product Manufacturing
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200 - 300 Employee
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COUNTER MANAGER
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Jul 2019 - Jan 2020
- Sell merchandise through effective customer service techniques and professional selling skills to reach personal productivity goals - Review and analyze business performance of daily, weekly, monthly, seasonal, and annual sales results - Review advertising calendar and ensure proper execution of events - Ensure timely processing of new receipts, damages, testers, and return to vendors (RTVs) through delegation to self and staff - Develop and implement business driving events to achieve department goals - Supervise proper presentation, organization, storing, and replenishment of stock - Develop and encourage customer loyalty through severals actions (set up a loyalty program, Emailing, newsletter, promo,…) - Participate in the physical inventory process - Maintain good housekeeping standard and ensure the work area is free from hazards and work in a safe manner - Communicate regularly with vendors, planners, distributors, and buyers regarding stock needs, customer preferences, and special events Show less
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Pop&Joy
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United States
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Food and Beverage Services
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Digital & Event Project Manager
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Aug 2017 - Oct 2018
Branding & Customer loyalty: - Redefine the image and the identity of the brand (values, missions, personality) - Define mid/long term brand strategies & achieves overall business goals - Sell services in B2C and B2B - Build a trust relationship with customers in order to understand their needs, and advise them accordingly - Identify new opportunities to engage & encourage customer loyalty - Ongoing analytic and optimisation on communication strategies Event: - Seek and foster a positive relationship with internal and external stakeholders - Event industry connections and contract negotiations - Monitor and manage the event team - Recruit, train, coach, motivate and develop new and incumbent associates on company policies and procedures, product knowledge, and personal and department productivity goals - Event management end-to-end: driving strategy, creative concept design, budget, delivery & debrief - Driving strategy, creative concept design, budget, delivery & debrief - Plan, prioritise and manage multiple tasks - Monitoring the profitability of those events and anticipating the risks - Ongoing analytic, reporting & optimisation on event, sponsorship and program performance Digital: - Pilote the digital transformation of the company (CRM, implementing a project management software, create a seamless organisation…) - Redesign and management of the website (development, SEO, SEM) - Analysis and recommendations on the digital strategy (social media, emailing, promotion) EDM Marketing (implementation of the social media and emailing strategy, promotion) - E-shop Management Show less
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Groupe Marie Claire
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France
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Writing and Editing
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100 - 200 Employee
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Digital marketing and Product manager Junior
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Aug 2016 - Jul 2017
- Implementation of a community strategy (Setting up flash sales on social media, emailing, contest…) - Implementation of new marketing & commercial actions (acquisition & loyalty) - Forecast and budget keeping - Measure and report performance of all online & offline marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights and optimise spend and performance based on the insights - Plan, execute and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience in the subscription website - Analyse & evaluate end-to-end customer experience across multiple channels and customer touchpoints - Competitive intelligence & benchmark Show less
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Product manager coordinator
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Aug 2015 - Jul 2016
- Sales of products Analysis (figure out the end of life unprofitable products) - Follow-up of the media plans - Design of all the commercial supports - Updating the media database & development of new tools - Management of the several interlocutors for the new website - Seeking new suppliers and fostering a positive relationship with them - Troubleshoot logistics failure and make recommendations to avoid repeating the problem in the future - Sales of products Analysis (figure out the end of life unprofitable products) - Follow-up of the media plans - Design of all the commercial supports - Updating the media database & development of new tools - Management of the several interlocutors for the new website - Seeking new suppliers and fostering a positive relationship with them - Troubleshoot logistics failure and make recommendations to avoid repeating the problem in the future
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Marketing Assistant
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Sep 2012 - Sep 2013
MARKETING: - Search for new suppliers - Search new recipes & products tests for the next menu - Product management (Launch & evaluation of new products and menus) - Market research (Benchmark, customer survey, competitive intelligence) - Coordination of the launch of the new concept of the brand (identity visual, shop decor, communication) - Marketing plan proposal and implementation COMMUNICATION: - Design of communication support (brochures, menus, etc.) - Management of the franchisee website assistance - Design and management of the internal newsletters - Design and management of contests MANAGEMENT: - Franchisee & Supplier Management (problem-solving, franchisee audits) - Human Resources Management (recruitment, training) - Management and animation on the points of sales (Launch & evaluation of new products and new menus) Show less
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Education
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2016 - 2018
Pôle Paris Alternance (PPA)
Master's degree, Digital Marketing -
2014 - 2015
The Manchester Metropolitan University
Postgraduate Certification, Marketing and Communication -
2013 - 2014
Université Paris-Est Créteil (UPEC)
Bachelor's degree, Business Administration and Management, Entrepreneurship
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