Experience

MOONTON GAMES

• China
• Computer Games
• 300 - 400 Employee

• Publishing Lead - Philippines

  • Jul 2023 - Present

  Publishing lead for Mobile Legends Bang Bang Philippines Publishing lead for Mobile Legends Bang Bang Philippines



Garena

• Singapore
• Entertainment Providers
• 700 & Above Employee

• Producer- Singapore & Bangladesh

  • Dec 2022 - Jul 2023

  - Responsible for Free Fire (Global top downloaded mobile game)'s KPI including revenue and active users - Develop go to market strategy to have a hyper localized marketing & operation operation

• Producer- Assistant Manager

  • Apr 2021 - Jul 2023

  - In charge of the Free Fire Malaysia Philippine Singapore's regional growth, be responsible for KPI metrics (including user, revenue).- Strategize the publishing direction by utilizing the different resources.- Lead local operation from all aspects (game live services, marketing, product, esports etc) to further grow the market share- Manage the team to achieve the goal and grow talents.

• Market Expansion

  • Feb 2020 - May 2021

  - Grow the team in the Brazil market- Lead multiple projects with full expansion in the region - Work on game publishing, office management, and people management

• Management Associate(Game publishing)

  • Jul 2018 - Feb 2020

  Game operations- Launched global game in SEA(Singapore, Malaysia, Philipines, Taiwan, Hong Kong, Macao, Thailand, Indonesia) and LATAM (Brazil, Mexico, Argentina etc)- Lead the operation in Brazil, overlooking multiple game titles publishing.



Sea

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Management Associate

  • Jul 2017 - Feb 2020

  Sea is a U.S listed Internet company with legs of gaming, e-commerce and payment. It started as a unicorn, rooted in South East Asian, aiming to connect the dots and ease population's life with technology empowerment. Rose joined as a management associate, which is a 2 year program including 4 different rotations across various business streams. 1. Shopee- Cross border business associate - Built new business model ‘Taiwan Collection’ in cross border business aiming to bridge the Taiwan seller to Singapore and Malaysia market. - Designed the system from scratch as a business owner, includes logistics channel and price modelling system. - In charge of CS daily operation, conducted CS training and established SOP. - Led the overall sales & marketing strategy, on boarded 80+ sellers by end of rotation. 2.Shopee- Data & Recommendation Product Manager - Optimized Shopee in-house data tracking project, such that data can be collected for use in-app behaviour. - Leveraged on 10+ projects on data tracking, analysed 3 features including checkout, marketing and fundamental product on user behavioural study. - Refined Shopee recommendation feature logic, re-designed logic and provided recommendation solution for new and non-logged in users. 3.AirPay- Product Manager - Handled marketing feature request. - Managed AirPay release management. 4.Garena-Game operation - As marketing leader, launched the game globally in South East Asia and Latin America Show less



Shopee

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Product Manager

  • Jul 2017 - Aug 2018

  1. Shopee- Cross border business associate - Built new business model ‘Taiwan Collection’ in cross border business aiming to bridge the Taiwan seller to Singapore and Malaysia market. - Designed the system from scratch as a business owner, includes logistics channel and price modelling system. - In charge of CS daily operation, conducted CS training and established SOP. - Led the overall sales & marketing strategy, on boarded 80+ sellers by end of rotation. 2.Shopee- Data & Recommendation Product Manager - Optimized Shopee in-house data tracking project, such that data can be collected for use in-app behaviour. - Leveraged on 10+ projects on data tracking, analysed 3 features including checkout, marketing and fundamental product on user behavioural study. - Refined Shopee recommendation feature logic, re-designed logic and provided recommendation solution for new and non-logged in users. 3.AirPay- Product Manager - Handled marketing feature request. - Managed AirPay release management. Show less



UBS

• Switzerland
• Financial Services
• 700 & Above Employee

• Summer Intern Analyst

  • May 2016 - Jul 2016

  - Boosted daily volume generation data grubbing by automation; successfully saved 1/4 FTE and eliminated duplicated procedure. - Accelerated assets transfer to anther entity by reconciling over 200 legacy accounts of UBS Custody SG. - Troubleshot new joiner issue by purposing a consolidated pack, facilitated onboarding process, reduced transition time by 30%. - Boosted daily volume generation data grubbing by automation; successfully saved 1/4 FTE and eliminated duplicated procedure. - Accelerated assets transfer to anther entity by reconciling over 200 legacy accounts of UBS Custody SG. - Troubleshot new joiner issue by purposing a consolidated pack, facilitated onboarding process, reduced transition time by 30%.



Stratagem Consultants

• Public Relations and Communications Services

• Marketing and Public Relations Intern

  • Jan 2016 - May 2016

  - Assist event marketing for clients, including seeking for potential sponsors and purposing marketing plan and campaign execution. - Consultant for client's public relationship. - Assist event marketing for clients, including seeking for potential sponsors and purposing marketing plan and campaign execution. - Consultant for client's public relationship.



Bank of America Merrill Lynch

• United States
• Financial Services
• 700 & Above Employee

• Intern

  • Aug 2015 - Dec 2015

  - Managed complex business and technology project (GPP) across multiple international locations, aiming to upgrade the system. - Addressed daily project status to over 6 senior managers, continuously optimized delivery process. - Introduced financial budgeting and cost analysis prior to the project to prioritize tasks, successfully cut cost by 30%. - Managed complex business and technology project (GPP) across multiple international locations, aiming to upgrade the system. - Addressed daily project status to over 6 senior managers, continuously optimized delivery process. - Introduced financial budgeting and cost analysis prior to the project to prioritize tasks, successfully cut cost by 30%.



SPH Media

• Singapore
• Media Production
• 700 & Above Employee

• Marketing Intern

  • May 2015 - Jul 2015

  - Initiated the strategic internship program for SPH, helped to promote brand value and correct mindset of students toward traditional media. Negotiated exclusive partnership with more than 7 schools, counseled school representatives on response. - Strategized marketing plans for more than 6 projects, evaluated potential profit intuitively supporting by data analysis. - Initiated the strategic internship program for SPH, helped to promote brand value and correct mindset of students toward traditional media. Negotiated exclusive partnership with more than 7 schools, counseled school representatives on response. - Strategized marketing plans for more than 6 projects, evaluated potential profit intuitively supporting by data analysis.



Bank of China

• Banking
• 700 & Above Employee

• corporate banking - intern

  • May 2014 - Jun 2014

  - Analyzed macro economic condition and conducted industrial research to ensure client’s creditability to be within loan limit, suggested possible financial solution to team. - Assessed more than 10 financial reports of companies for credit risk management on loan, had good practice on risk. - Analyzed macro economic condition and conducted industrial research to ensure client’s creditability to be within loan limit, suggested possible financial solution to team. - Assessed more than 10 financial reports of companies for credit risk management on loan, had good practice on risk.