Experience

Splendid, a contemporary lifestyle brand

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Content Strategist & Copywriter

  • Aug 2020 - Present



American International Industries

• United States
• Manufacturing
• 100 - 200 Employee

• Senior Copywriter

  • Aug 2017 - Present



Editorial

• Wellness and Fitness Services
• 300 - 400 Employee

• Freelance Writer/Copywriter

  • Feb 2014 - Present

  Produce original lifestyle and entertainment content for local and national websites, including TooFab.com, Disney-ABC, PureWow.com and BizBash.com, as well as handle copywriting needs for beauty brand NCLA. Produce original lifestyle and entertainment content for local and national websites, including TooFab.com, Disney-ABC, PureWow.com and BizBash.com, as well as handle copywriting needs for beauty brand NCLA.



Total Beauty

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Senior Editor

  • Aug 2015 - Jun 2016



E! Online

• Online Audio and Video Media
• 1 - 100 Employee

• Writer/Editor, The Trend

  • Oct 2012 - Jan 2014

  •One of two team members responsible for the launch and development of leading entertainment site's fashion, beauty and lifestyle platform, which now draws more than 2.1 million monthly unique visitors •Pitch, research and write breaking news stories, original features and photo galleries under tight daily deadlines •Secure and conduct celebrity interviews for "Trending With" feature •Contribute to awards show coverage, quickly producing stories on key fashion and beauty trends for the Emmys, Grammys, Golden Globes, Oscars and SAG •Monitor major fashion week runways and celebrity style to identify key seasonal trends



Cover Media

• Entertainment News Writer

  • Jul 2012 - Oct 2012

  •Wrote entertainment news stories in under 20 minutes for international news agency •Uploaded text and photos using content management system •Marketed stories via the company’s Twitter account •Wrote entertainment news stories in under 20 minutes for international news agency •Uploaded text and photos using content management system •Marketed stories via the company’s Twitter account



POPSUGAR

• United States
• Media Production
• 100 - 200 Employee

• Assistant Editor

  • Jun 2011 - Dec 2011

  •Pitched, researched, and wrote multiple posts per day, including film, TV show, and music reviews; in-depth slideshows; and industry news for entertainment website •Wrote script and appeared on-camera to review films for "Watch, Pass or Rent" video series and to provide commentary for the site's PopSugar Rush entertainment news show •Marketed articles via social media sites on a daily basis, thereby increasing audience and traffic growth •Found appropriate artwork and edited images using Photoshop



PRSmart

• Marketing Coordinator

  • Jul 2010 - May 2011

  •Promoted boutique PR firm’s clients through social media, like Facebook and Twitter, as well as blogs. •Created online promotions to increase customer interaction on social media platforms. •Promoted boutique PR firm’s clients through social media, like Facebook and Twitter, as well as blogs. •Created online promotions to increase customer interaction on social media platforms.



BizBash

• United States
• Media Production
• 1 - 100 Employee

• Freelance Writer

  • Jan 2009 - May 2011

  Covered high-profile events, including Clive Davis' pre-Grammy party, the People's Choice Awards and Us Weekly's Hot Hollywood celebration for the event industry's leading source for news and inspiration Covered high-profile events, including Clive Davis' pre-Grammy party, the People's Choice Awards and Us Weekly's Hot Hollywood celebration for the event industry's leading source for news and inspiration



StyleSectionLA.com

• Contributing Writer

  • Oct 2009 - Jan 2010

  •Reported on fashion news and trends at red carpet events for style and culture website. •Arranged event access and coordinated coverage with publicists. •Reported on fashion news and trends at red carpet events for style and culture website. •Arranged event access and coordinated coverage with publicists.



BizBash

• United States
• Media Production
• 1 - 100 Employee

• Assitant Editor

  • Nov 2006 - Nov 2008

  •Covered events ranging from film premieres to award show after-parties for the Los Angeles bureau of the event industry’s leading source for news and inspiration •Identified and reported on industry trends, helpful products, and up-and-coming talent for “Trends & Ideas” section of the site and magazine •Helped research and write cover-line stories, such as the “Top 100 Events” and “Business Entertaining” features •Covered events ranging from film premieres to award show after-parties for the Los Angeles bureau of the event industry’s leading source for news and inspiration •Identified and reported on industry trends, helpful products, and up-and-coming talent for “Trends & Ideas” section of the site and magazine •Helped research and write cover-line stories, such as the “Top 100 Events” and “Business Entertaining” features



Angeleno Magazine

• Editorial Intern

  • May 2006 - Sep 2006

  •Interviewed celebrities at Hollywood parties for luxury lifestyle publication’s “Scene in L.A.” section •Pitched, researched, and wrote for the front-of-book “Radar” section, which chronicles the latest trends in fashion, beauty, dining, nightlife, and the arts. •Fact-checked an average of 10 stories per week. •Assisted five editors with research. •Interviewed celebrities at Hollywood parties for luxury lifestyle publication’s “Scene in L.A.” section •Pitched, researched, and wrote for the front-of-book “Radar” section, which chronicles the latest trends in fashion, beauty, dining, nightlife, and the arts. •Fact-checked an average of 10 stories per week. •Assisted five editors with research.