Rose Anne Mallett

Manager Direct Marketing & Individual Giving at Osteoporosis Canada
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Contact Information
us****@****om
(386) 825-5501
Location
CA

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Guy Laporte

It was a pleasure to have Rose Anne on our team at CFTC. She is a very competent direct response fundraising professional. I would be pleased to have Rose Anne on my team again if the opportunity arose.

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Experience

    • Canada
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Manager Direct Marketing & Individual Giving
      • May 2013 - Present

      Management of and execution of Direct Marketing, Monthly, Corporate, Foundations, Major Gift, Planned Giving campaigns. Management of Fundraising Coordinator. Management of and execution of Direct Marketing, Monthly, Corporate, Foundations, Major Gift, Planned Giving campaigns. Management of Fundraising Coordinator.

    • Volunteer, Special Events and Face to Face Team Leader
      • 2011 - May 2013

      Originator and Manager of special event, Amahl and the Night Visitors. Management Committee and team leader in Diocesan Face to Face Fundraising campaign, Our Faith Our Hope. Originator and Manager of special event, Amahl and the Night Visitors. Management Committee and team leader in Diocesan Face to Face Fundraising campaign, Our Faith Our Hope.

  • Covenant House Toronto
    • Toronto, Canada Area
    • Associate Manager, Direct Response (contract)
      • 2009 - 2011

      Managed Acquisition campaign including: list trade process, merge-purge, internal list provision, edit and approval of art, results analysis, complex analysis including second gift conversion rates and long term value, input into strategic planning, monitoring KPI and budgets. Managed Acquisition campaign including: list trade process, merge-purge, internal list provision, edit and approval of art, results analysis, complex analysis including second gift conversion rates and long term value, input into strategic planning, monitoring KPI and budgets.

    • Manager Direct Response
      • 2008 - 2009

      Create strategic plans and budgets. Manage Direct Mail campaign and mailing to major donors. Develop monthly giving, intermediate giving and email solicitations. Analyze results. Manage one fundraising staff. Create strategic plans and budgets. Manage Direct Mail campaign and mailing to major donors. Develop monthly giving, intermediate giving and email solicitations. Analyze results. Manage one fundraising staff.

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Direct Response Manager
      • 2004 - 2008

      Implementation of Direct Marketing Campaigns: DM TM DRTV Door-to-door.Data analysis and strategic planning. Managed Donor Services staff. Database management, list extraction,database conversion. Managed relationship with agency and database supplier. Implementation of Direct Marketing Campaigns: DM TM DRTV Door-to-door.Data analysis and strategic planning. Managed Donor Services staff. Database management, list extraction,database conversion. Managed relationship with agency and database supplier.

    • Canada
    • Non-profit Organizations
    • 100 - 200 Employee
    • Direct Marketing Manager (contract)
      • 2002 - 2003

Education

  • CMA Certificate in Direct Marketing
    certificate, Direct Marketing
  • Schulich School of Business
    MBA, Marketing, Management of Not-for-profit Organizations

Community

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