Experience

UNC Department of Computer Science
• United States
• Higher Education
• 1 - 100 Employee
• Director of External Relations

  • Apr 2023 - Present

Morehead Planetarium & Science Center
• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee
• Marketing and Communications Manager

  • Dec 2021 - Present

UNC-CH Department of Computer Science
• External Relations Manager

  • Sep 2018 - Dec 2021


TABLENC

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Director

  • Jul 2017 - Sep 2018

  Responsible for planning, development and implementation of TABLE's marketing strategies, and marketing communications. Led development and implementation of financial appeals (individual, corporate, and foundations) to secure funding to support TABLE's programs and services. Responsible for helping to build and manage the organization's brand and all aspects of marketing communications in order to raise awareness of TABLE's mission to donors, volunteers, and the community. Responsible for planning, development and implementation of TABLE's marketing strategies, and marketing communications. Led development and implementation of financial appeals (individual, corporate, and foundations) to secure funding to support TABLE's programs and services. Responsible for helping to build and manage the organization's brand and all aspects of marketing communications in order to raise awareness of TABLE's mission to donors, volunteers, and the community.



Self-employed

• Real Estate
• 1 - 100 Employee

• Independent Consultant

  • Jan 2015 - Sep 2018

  Develop integrated product marketing and communication strategy and execution plans for clients wishing to increase revenue and customer satisfaction. One-stop shop for creative, planning, and analysis. Clients: American Kennel Club Sentinel Biomedical Develop integrated product marketing and communication strategy and execution plans for clients wishing to increase revenue and customer satisfaction. One-stop shop for creative, planning, and analysis. Clients: American Kennel Club Sentinel Biomedical



My SweetArts

• Co-Founder

  • Feb 2012 - Dec 2014

  Co-founded and co-managed childhood art, music & movement program, designed for ages 0-6 and their caregivers. Launched LLC, managed budgets, developed and executed art curriculum, managed customer database, ongoing marketing campaigns, and offers to create a unique brand building from 0 to 200+ unique households. Co-founded and co-managed childhood art, music & movement program, designed for ages 0-6 and their caregivers. Launched LLC, managed budgets, developed and executed art curriculum, managed customer database, ongoing marketing campaigns, and offers to create a unique brand building from 0 to 200+ unique households.



American Kennel Club

• Non-profit Organization Management
• 200 - 300 Employee

• Senior Management Consultant/Internal Consultant

  • Mar 2007 - Jan 2010

  Work with cross-functional teams and department stakeholders to develop new processes and products to meet the strategic goals of the organization. Develop business cases to guide decisions to improve customer experience, expand product offerings, and improve process efficiencies. Effectively launched AKC's first international venture into China, AKC's mixed-breed program, AKC first point-of-sale program (with 90%+ sales penetration), conducted pricing studies, launched breeder relations tactics with email and direct marketing strategy and online sales offers. Show less



HBO

• New Caledonia
• Retail
• 1 - 100 Employee

• Manager, Sales and Marketing Operations

  • Sep 1998 - Mar 2007

  Directed the creation and standardization of successful sales initiatives, leading national HBO Sales team (70+ reps) through sales and product training, content development, and strategic incentive campaigns. Key responsibilities included developing training programs, point-of-sale collateral, premiums, and job aids for national cable and satellite television accounts, reaching 75K+ customer service representatives and management nationwide. Coordinated tactical execution between multidisciplinary groups (HBO Talent Relations, HBO Legal, IT, HBO Creative Services, HBO Research, and strategic partners) and National Account Teams. Managed $2 million call center and retail marketing budget. Oversaw content development for online training portals and launched HBO's first computer-based-training program. Additional positions held: Regional Trainer (Atlanta, GA) Training Executive (New York, NY) Account Executive (New York, NY) Assistant (New York, NY) Show less



Bonnell Design

• United States
• Design Services

• Account Executive

  • Jun 1997 - Sep 1998

  Managed client relationships for boutique branding and corporate identity firm. Key responsibilities included project management, scheduling, client billing and managing project budgets. Sample Client List: Pepsi • Details • Identrus • Steelcase Japan Managed client relationships for boutique branding and corporate identity firm. Key responsibilities included project management, scheduling, client billing and managing project budgets. Sample Client List: Pepsi • Details • Identrus • Steelcase Japan