Experience

Beker

• Mexico
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2017 - Present



EVO LIFE

• México

• Account Director

  • Jan 2014 - Dec 2016

  Development of strategic plans to BTL, digital and internal communication that respond to KPI s marketing objectives . Creation of new business. Direction and coordination of market research projects . Management of P&L. Design of strategies, projects and workshops shopper marketing . Creation and implementation of loyalty programs. Management and team development. Development of strategic plans to BTL, digital and internal communication that respond to KPI s marketing objectives . Creation of new business. Direction and coordination of market research projects . Management of P&L. Design of strategies, projects and workshops shopper marketing . Creation and implementation of loyalty programs. Management and team development.



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Senior Account Supervisor.

  • Aug 2010 - Dec 2013

  Create and develop comprehensive plans of ATL, BTL and digital communication. Identify opportunities for communication and business for brands Develop strategic communication plans that respond to KPI's marketing objectives. Supervision of the development of the advertising activities in keeping with client’s objectives and budgets Monthly update to our global hub for current campaigns and oncoming creativity submission process. Accounts in charge: MasterCard, BIC, NineWest Create and develop comprehensive plans of ATL, BTL and digital communication. Identify opportunities for communication and business for brands Develop strategic communication plans that respond to KPI's marketing objectives. Supervision of the development of the advertising activities in keeping with client’s objectives and budgets Monthly update to our global hub for current campaigns and oncoming creativity submission process. Accounts in charge: MasterCard, BIC, NineWest



Publicidad Augusto Elias

• Mexico
• Advertising Services
• 1 - 100 Employee

• Senior Account Supervisor.

  • Sep 2008 - Jul 2010

  Design and develop integral communication strategy of ATL, BTL and digital of diverse advertising campaigns ensuring the execution of the same. Brief development in cooperation with planning for a strategic proposal that brings both a consumer and business solution. Management of products in pharma OTC's category. Supervision of the administrative area for a correct flow of quotes and invoices. Accounts in charge: Laboratorios Armstrong Design and develop integral communication strategy of ATL, BTL and digital of diverse advertising campaigns ensuring the execution of the same. Brief development in cooperation with planning for a strategic proposal that brings both a consumer and business solution. Management of products in pharma OTC's category. Supervision of the administrative area for a correct flow of quotes and invoices. Accounts in charge: Laboratorios Armstrong



Grupo Salinas

• Financial Services
• 700 & Above Employee

• Junior Account Supervisor.

  • Sep 2006 - Jun 2008

  Design and develop the ATL, BTL communication strategy of several advertising campaigns ensuring the execution of the same. Coordination with the media central for the correct implementation of the advertising campaigns. Monitoring of competition with cross analysis with behavior in media (SOV / SOI) for a more comprehensive understanding of the category. Accounts in charge: Banco Azteca Design and develop the ATL, BTL communication strategy of several advertising campaigns ensuring the execution of the same. Coordination with the media central for the correct implementation of the advertising campaigns. Monitoring of competition with cross analysis with behavior in media (SOV / SOI) for a more comprehensive understanding of the category. Accounts in charge: Banco Azteca



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • Jan 2005 - Sep 2006

  Develop and coordinate advertising campaigns for different products as well as participate in various workshops for the account Accounts in charge: Banamex Develop and coordinate advertising campaigns for different products as well as participate in various workshops for the account Accounts in charge: Banamex



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Executive

  • Jan 2003 - Dec 2004

  Plan and hire ATL media of several advertising campaigns and analysis and monitoring of the same. Accounts in charge: Mattel Panregional Plan and hire ATL media of several advertising campaigns and analysis and monitoring of the same. Accounts in charge: Mattel Panregional



FCB Global

• United States
• Advertising Services
• 700 & Above Employee

• Junior Account Executive

  • Jan 2002 - Jan 2003

  Follow up on advertising campaigns by establishing contact with client and various areas of the agency. Accounts in charge : Banorte Follow up on advertising campaigns by establishing contact with client and various areas of the agency. Accounts in charge : Banorte