Director of Product Marketing

• Oct 2022 - Present

Director of Marketing | Head of Marketing

• Jul 2020 - Jun 2022

Head of marketing and first marketing executive for a private equity backed, middle-market natural foods company restaging from heritage fresh cheese business to better-for-you snacks. Reported to CEO and owner. Member of executive team with oversight across marketing, digital/social, e-commerce, innovation, consumer, category and market insights. Head of marketing and first marketing executive for a private equity backed, middle-market natural foods company restaging from heritage fresh cheese business to better-for-you snacks. Reported to CEO and owner. Member of executive team with oversight across marketing, digital/social, e-commerce, innovation, consumer, category and market insights.

Vice President Marketing

• Jan 2018 - Apr 2020

Head of marketing for an artisan food producer with roots in sustainability, natural/organic and craft. Reporting directly to the Founder & CEO, I led brand growth strategy, product innovation, planning and implementation across all consumer touch points and business channels including e-commerce (DTC, Amazon, 3rd party e-tailers), social, digital, grocery, club and mass to ensure a cohesive, seamless brand experience while supporting aggressive revenue and growth goals (YoY double digit growth). I was part of a global executive team and a key player in architecting company mission, values and culture and successfully built a marketing team, recruited key executives and staged company for growth. Adapting big company marketing fundamentals to small company resources and budgets, I strengthened consumer understanding, business performance monitoring and organizational processes to increase clarity, speed and sound decision-making and planning. Promoted to VP from Marketing Director in 2019. Privately-held and family-owned, La Tourangelle’s purpose is to inspire food lovers everywhere and has operations in California, France and Hong Kong. Show less

Senior Director of Innovation

• Sep 2016 - Oct 2017

Mighty Leaf was a private equity-backed, premium tea company. I led Innovation strategy and portfolio management across all channels including e-commerce, food service, grocery and natural channels. I launched over 50 new items including a 3-tiered (good, better, best) relaunch for food service, new line of Wellness teas and single serve matcha. I also leveraged my strong CPG know-how to assess, rationalize and reconstruct an iced tea portfolio to help boost profitability as well as designed and implemented a new product development process. Mighty Leaf was sold to Peet's Coffee in 2017 and I am proud to be part of the team that helped lead them to successful transaction. Show less

Director, Brand | Product Management

• Jan 2014 - Aug 2016

I worked in the private label division of Safeway-Albertson on their $800MM Health & Wellness portfolio and $2.5BN Dairy, Refrigerated and Frozen categories. I was responsible for leading teams and developing strategies to drive more trips, market basket and shopper loyalty though consumer-led activation across new product launches, packaging design, marketing campaigns and merchandising promotions. I started at Safeway as a Senior Brand Manager on the O Organics and Open Nature lifestyle brands. I led the redesign of the O Organics packaging from concept to launch and spearheaded marketing programs to attract and engage shoppers across "all stages of motherhood." On Open Nature, I relaunched super premium ice cream and go-to-market launch plan with omni-channel campaign (PR/Blogger, Social Media, digital banners, coupons, sampling and in-store signage). As Director over the Dairy, Refrigerated and Frozen categories, I had P&L responsibility for the $2.5Bn private label portfolio across 60+ categories and 1,200 SKUs. I coached and mentored 5 direct reports and extensive cross-functional team across product marketing, category management and sourcing. Key Accomplishments: * Grew O Organics and Open Nature brands 31% in 2014 * Launched engaging and consistent brand experience across O Organics portfolio * Reversed the decline in Frozen category through turnaround strategy * Led category reinvention for ice cream, frozen pizza, frozen fruit & vegetables, frozen meals & snacks * Delivered $20MM in annual cost savings Show less

Brand Manager

• May 2005 - Aug 2010

Clorox was an amazing training ground and I had the opportunity to lead all aspects of Brand Management in various categories including Laundry, Cleaning, Food Storage & Trash and Cat Litter. I worked in a variety of rotations across disciplines including Base Business management with P&L responsibility, Innovation, and Shopper Marketing. Brand Manager - Innovation (Laundry & Home Care) Brand Manager - Pine-Sol Shopper Marketing Manager - Target Team (Minneapolis, MN) Associate Marketing Manager - Tilex Show less

Associate Brand Manager

• Aug 2003 - May 2005

Associate Brand Manager - Campbell Soup at Hand Brand Intern - V8 Vegetable Juice (Summer 2002) I went to Campbell's because I love food marketing. This is where I learned marketing fundamentals through day-to-day business analysis, S&OP forecasting and marketing and advertising execution. I had the fortunate opportunity to work on a newly launched Campbell's Soup at Hand business which was a new line of microwaveable, sippable soups within Campbell's Convenience Platform. I was proud to be part of the brand team that won the 2005 Gold Effie Award for best advertising. Show less

PR Manager

• Nov 1999 - May 2001

I followed my creative passion and left financial services to work in marketing. Unicast was a digital advertising company and I worked in a 9-person team in start-up mode. I managed public relations and partner marketing. I followed my creative passion and left financial services to work in marketing. Unicast was a digital advertising company and I worked in a 9-person team in start-up mode. I managed public relations and partner marketing.

Analyst - Law & Governmental Affairs

• Sep 1997 - Sep 1999

I was the junior member of a transactional team that worked to execute public and private securities offerings including high-tech IPOs and M&A. This is where I honed my analytics and also learned to work in a high performance environment where teams moved quickly! I was the junior member of a transactional team that worked to execute public and private securities offerings including high-tech IPOs and M&A. This is where I honed my analytics and also learned to work in a high performance environment where teams moved quickly!