Rosalie White-Cisneros
Assistant Marketing Manager at City of San Antonio Metropolitan Health District- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Bio
Jessica Gomez
Rosalie is an effective marketer, seller and strategist. When it comes to growing business, she is an out of the box thinker that knows how to put together a customized, integrated campaign (both traditional media and digital media) that is tailored to address a client's challenges and help them achieve their goals. She works hard for her clients in and out of the office. She supports them at events, always present to help make things better in any way that she can. Her ability to connect with her clients, her client's customers and her coworkers/team members is remarkable. She is a positive thinker and a solution maker - even when things don't go as planned, she pivots accordingly and provides a solution. I have witnessed her ability to respond and come up with a quick solution work out even better than the original plan. She is an incredible leader and a cheerleader to everyone around her. She is an asset to every team & every client.
Ernie Quinones
Rosalie is an accomplished professional focused on creating solutions that contribute to the success of her clientele.Her deep understanding of marketing and media platforms yields consistent and measurable results in the projects she is involved in.
Jessica Gomez
Rosalie is an effective marketer, seller and strategist. When it comes to growing business, she is an out of the box thinker that knows how to put together a customized, integrated campaign (both traditional media and digital media) that is tailored to address a client's challenges and help them achieve their goals. She works hard for her clients in and out of the office. She supports them at events, always present to help make things better in any way that she can. Her ability to connect with her clients, her client's customers and her coworkers/team members is remarkable. She is a positive thinker and a solution maker - even when things don't go as planned, she pivots accordingly and provides a solution. I have witnessed her ability to respond and come up with a quick solution work out even better than the original plan. She is an incredible leader and a cheerleader to everyone around her. She is an asset to every team & every client.
Ernie Quinones
Rosalie is an accomplished professional focused on creating solutions that contribute to the success of her clientele.Her deep understanding of marketing and media platforms yields consistent and measurable results in the projects she is involved in.
Jessica Gomez
Rosalie is an effective marketer, seller and strategist. When it comes to growing business, she is an out of the box thinker that knows how to put together a customized, integrated campaign (both traditional media and digital media) that is tailored to address a client's challenges and help them achieve their goals. She works hard for her clients in and out of the office. She supports them at events, always present to help make things better in any way that she can. Her ability to connect with her clients, her client's customers and her coworkers/team members is remarkable. She is a positive thinker and a solution maker - even when things don't go as planned, she pivots accordingly and provides a solution. I have witnessed her ability to respond and come up with a quick solution work out even better than the original plan. She is an incredible leader and a cheerleader to everyone around her. She is an asset to every team & every client.
Ernie Quinones
Rosalie is an accomplished professional focused on creating solutions that contribute to the success of her clientele.Her deep understanding of marketing and media platforms yields consistent and measurable results in the projects she is involved in.
Jessica Gomez
Rosalie is an effective marketer, seller and strategist. When it comes to growing business, she is an out of the box thinker that knows how to put together a customized, integrated campaign (both traditional media and digital media) that is tailored to address a client's challenges and help them achieve their goals. She works hard for her clients in and out of the office. She supports them at events, always present to help make things better in any way that she can. Her ability to connect with her clients, her client's customers and her coworkers/team members is remarkable. She is a positive thinker and a solution maker - even when things don't go as planned, she pivots accordingly and provides a solution. I have witnessed her ability to respond and come up with a quick solution work out even better than the original plan. She is an incredible leader and a cheerleader to everyone around her. She is an asset to every team & every client.
Ernie Quinones
Rosalie is an accomplished professional focused on creating solutions that contribute to the success of her clientele.Her deep understanding of marketing and media platforms yields consistent and measurable results in the projects she is involved in.
Experience
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City of San Antonio Metropolitan Health District
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United States
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Government Administration
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100 - 200 Employee
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Assistant Marketing Manager
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Apr 2021 - Present
Strategically purchase paid media for several programs. TV, radio, OOH, print, social media, digital, and search.Promote, coordinate and market programs, services and eventsprovided by the City of San Antonio.Research, analyze, and monitor promotional strategies and marketingtrends.Liaison between city departments and external customers and vendors byfostering a positive, professional image.Develop and implement public relations, advertising, promotional andsocial media strategies in collaboration with other City departments.Conduct presentations, tours and public education programs andevaluated effectiveness of programs.Prepared and maintained performance and statistical reports.Assistant in developing presentations to City Manager's office, boards, and committees.Monitor marketing initiatives and report back based on community and peer group feedback.Work closely with city departments and programs to develop creative.Create graphics as needed for TV and digital postings, outdoor billboards, and other forms of advertising.Developed and implemented grassroots events to inform and educate about city programs and initiatives.Write scripts and speaking points for PSA’s and interviews for TV, radio, social media, and print ads. Balance program market spend at the end of each month. Including reviewing and approving all invoices for purchases. Current member of the City of San Antonio Metro Health’s Trauma Informed Mentors and Breathe Clear Coalition. Show less
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Marketing Analyst - Metro Health
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Feb 2021 - Apr 2021
Strategically purchase paid media for several programs. TV, radio, OOH, print, social media, digital, and search.Promote, coordinate and market programs, services and eventsprovided by the City of San Antonio.Research, analyze, and monitor promotional strategies and marketingtrends.Liaison between city departments and external customers and vendors byfostering a positive, professional image.Develop and implement public relations, advertising, promotional andsocial media strategies in collaboration with other City departments.Conduct presentations, tours and public education programs andevaluated effectiveness of programs.Prepared and maintained performance and statistical reports.Assistanted in developing and delivered presentations to City Manager's office, boards, committees.Develop marketing plans for TV, Radio, and Digital platforms.Monitor marketing initiatives and report back based on community and peer group feedback.Work closely with city departments and programs to develop creative.Create graphics as needed for TV and digital postings, out door billboards, and other forms of advertising.Developed and implemented grass roots events to inform and educate about city programs and initiatives. Show less
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KENS 5
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Regional Sales Manager
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Sep 2018 - Mar 2020
- Strategically plan marketing campaigns based on demographics, geo targets, and specific goals for various clients.-Create full marketing campaigns for local, regional, and national clients utilizing multiple platforms.-Manage support team to assure timely handling of all administrative work. Invoices, aging, contracts, and maintenance of spreadsheets.- Successful managed and sold marketing efforts for Super Bowl, NFL football, San Antonio Spurs games, OTT, Digital Opportunities, SEO, and SEM.- Strong bilingual skills in English and Spanish - Able to handle working under the pressure of intense deadlines.- Proactively managing sales opportunities, Maximize company initiatives.- Plan and implement station promotional goals.- Working knowledge of Wide Orbit, OSI or TV traffic system.- 6 Continuous quarters of audit market growth.- Manage event planning for sponsorships and station partnerships..- Execution of full marketing campaigns and ensure clients see strong ROI's.- Provide and maintain rep firm informed with pertinent performance information including: rate, ratings information and pertinent research information necessary in selling KENS.- Coach and lead the national AE’s by participating in client meetings, building relationships with top regional clients and being active in the community.- Work closely with Director of Sales and Local Sales Managers in pricing and managing inventory to effectively sell KENS, CBS San Antonio to all accounts – local and national.- Developed incremental revenue opportunities within new and existing national advertisers as they relate to all platforms.- Completed appropriate business activity reports and forecasts as required.- Owning and hitting/exceeding annual sales targets within assigned territories and accounts.- Developing and executing strategic plan to achieve sales targets and expand our customer base.-Building and maintaining strong, long-lasting client relationships. Show less
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Major Accounts Sales Manager
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Jul 2017 - Mar 2020
• Supervise all national and regional sales efforts. Communicating a clear direction of our expectations and strategies.• Strategically plan marketing campaigns based on demographics, geo targets, and specific goals for various clients.• Create full marketing campaigns for local, regional, and national clients utilizing multiple platforms.• Manage support team to assure timely handling of all administrative work. Invoices, aging, contracts, and maintenance of spreadsheets.• Successful managed and sold marketing efforts for Super Bowl, NFL football, San Antonio Spurs games, OTT, Digital Opportunities, SEO, and SEM.• Strong bilingual skills in English and Spanish • Able to handle working under the pressure of intense deadlines.• Strategized to achieve revenue goals by increasing shares of business for KENS on existing accounts.• Provide and maintain rep firm informed with pertinent performance information including: rate, ratings information and pertinent research information necessary in selling KENS.• Act as marketing consultant to national accounts station resources.• Coach and lead the Regional AE’s by participating in client meetings, building relationships with top regional clients and being active in the community.• Manage station support to assure timely handling of pre-empts and makegoods.Work closely with Director of Sales and Local Sales Managers in pricing and managing inventory to effectively sell KENS, CBS San Antonio to all accounts – local and national.• Developed incremental revenue opportunities within new and existing national advertisers as they relate to all platforms.• Successful in selling station sports and high profile specials.• Completed appropriate business activity reports and forecasts as required. Show less
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Regional Account Executive
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Jan 2017 - Jul 2017
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Senior Marketing Consultant
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Sep 2008 - Jan 2017
Exceed sales budget for Core, New and Internet Business. Sell and presenting the value of KENS to national agencies, planners and direct clients. Create and executing a strategic plan.Build sales by prospecting for new clients and generate future income by nurturing existing customer relationships.Create, present, and implement station event marketing and promotional oppertunites.
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Regional Account Executive
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Jan 2007 - Sep 2008
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Sinclair Broadcast Group
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Account Executive
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2003 - 2008
Prospect, set meetings, build proposals, present and close revenue. Exceed weekly activity goals of sales calls, new client prospecting and sales pipeline. Strategically develop, create and sell unique, custom sponsorship opportunities. Develop new business from non-existing clients, agencies of record and direct advertisers. Show clients a complete understanding of product features and benefits, rates and packaging. Maintain the entire sales process and retention cycle. Strategically managed the revenue for clients/agencies by leveraging data and analytics to identify areas of opportunity for growth and ROI enhancement. Developed in-depth understanding of clients, their marketing strategies, their organization (decision makers/influencers), and their agencies. Developed strong direct client relationships at multiple levels in client organizations. Developed strong relationships and provide excellent ongoing communication with agencies to ensure they are clearly informed in a timely manner of all opportunities. Developed new business opportunities with existing accounts and introducing cross-media advertising strategies. Show less
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National Sales Coordinator
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1999 - 2003
Generate and maximize revenue potential. Coordinate and direct the selling efforts of National Rep Firms across the country. Build and foster relationships with the National Rep sellers, as well as the various management personnel inside the National Rep Firms. Interact with the General Sales Managers to negotiate inventory and pricing for schedules and to understand current inventory demand and opportunities in each market of responsibility. Develop new marketing opportunities for national accounts. Supply National Rep Firms with the necessary information and selling tools to effectively sell Telemundo. Meet and/or foster relationships with the local representative of clients who are purchasing time through our National Rep Firms. Travel out of town to meet and foster relationships with National Rep Firms, as well as internal and external customers. Coordinate and execute the necessary promotional efforts to insure client satisfaction. Communicate effectively with the Group Vice President/Market Managers/General Managers to keep them informed of market conditions, competitive situations and opportunities. Direct and coordinate the duties of the Receptionist and Local Assistants Show less
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Promotions Coordinator
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1994 - 1998
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Education
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University of the Incarnate Word
Community
