Experience

Travel Resorts of America

• Leisure, Travel & Tourism
• 1 - 100 Employee

• Product Development Director

  • Apr 2019 - Present

  ▪Manage a portfolio of software platforms used by the Marketing and Telemarketing teams to advertise product offers, generate leads, and produce $15M in annual front-line sales ▪ Lead two scrum teams with a total of 7-8 offshore software and QA engineers to design, develop and launch solutions for internal and external stakeholders ▪ Serve as key liaison between Marketing and Telemarketing teams and the Product Development and Digital Marketing groups to design, develop and launch a… Show more ▪Manage a portfolio of software platforms used by the Marketing and Telemarketing teams to advertise product offers, generate leads, and produce $15M in annual front-line sales ▪ Lead two scrum teams with a total of 7-8 offshore software and QA engineers to design, develop and launch solutions for internal and external stakeholders ▪ Serve as key liaison between Marketing and Telemarketing teams and the Product Development and Digital Marketing groups to design, develop and launch a variety of print and digital Marketing campaigns ▪ Analyze and interrogate lead, cost, contact rate, booking, tour, and revenue data using Kibana, Tableau, and Jupyter to identify trends and troubleshoot disruptions or failures in the conversion pipeline ▪ Conceptualize and create product roadmaps to solve key business challenges to deliver high value features and new products to internal and external stakeholders ▪ Work closely with Marketing Affiliates and partners to integrate and run high-yield, omni-channel Marketing campaigns ▪ Deliver platform training and coaching to end users Show less



CSI

• United States
• Information Technology & Services
• 700 & Above Employee

• Director of Product Management

  • Jan 2017 - Apr 2019

  Charlotte, North Carolina Area • Lead the Product team, enabling and enhancing their skills, towards the goal of defining, developing, and delivering valuable capabilities that solve customer business challenges • Develop and promote future product vision and opportunities to grow revenue and increase business success • Identify business problems that represent key market opportunities and align with CSI’s strategic and business goals • Understand the competitive landscape and apply that knowledge to the design and… Show more • Lead the Product team, enabling and enhancing their skills, towards the goal of defining, developing, and delivering valuable capabilities that solve customer business challenges • Develop and promote future product vision and opportunities to grow revenue and increase business success • Identify business problems that represent key market opportunities and align with CSI’s strategic and business goals • Understand the competitive landscape and apply that knowledge to the design and development of the organization’s products and services • Synthesize feedback from customers, competitors, and market trends to create business problem statements for new and existing products and services • Manage and execute an efficient and repeatable launch process for the organization’s products and services, including build and launch activities and dependencies required from the Engineering, Marketing and Sales organizations • Work closely with cross-functional leadership in execution of the various components of the process to meet and exceed strategic goals • Interface with peers in partner organizations to manage requirements elicitation and subsequent implementation planning specific to partner solution integrations • Facilitate the prioritization and delivery of valuable capabilities in each delivery increment • Implement, manage, and monitor the delivery processes for internally and externally facing product education, demonstrations, training and documentation • Participate in high profile customer interactions, understanding key challenges and implementing solutions that benefit all parties • Understand the product offerings in detail, including functionality and technology context, providing subject matter expertise in response to inquiries from sales, customers, prospects, and other stakeholders • Actively participate in hiring and retaining talented team members, developing, mentoring and guiding their skills and career growth

• Product Manager

  • Apr 2014 - Jan 2017

  • Understand regulatory, market and customer needs for the organization’s products and services • Understand the competitive and compliance landscape for the organization’s products and services • Identify business problems that represent significant market opportunities that align with CSI’s strategic and business goals • Synthesize feedback from customers, competitors, and market trends to define a vision for new and existing products and services • Deliver product and service… Show more • Understand regulatory, market and customer needs for the organization’s products and services • Understand the competitive and compliance landscape for the organization’s products and services • Identify business problems that represent significant market opportunities that align with CSI’s strategic and business goals • Synthesize feedback from customers, competitors, and market trends to define a vision for new and existing products and services • Deliver product and service pricing analysis, product and service roadmaps, and product market positioning • Work closely with sales and finance to develop revenue and margin growth forecasts • Participate in vetting potential product and service partner relationships • Work with marketing and sales to develop and execute on comprehensive product and service launch plans • Assist sales and software engineering with Requests for Proposals and Requests for Information from prospects • Collaborate with sales, customers, prospects, marketing, compliance subject matter experts, and software engineering in development of current and future products, services and enhancements • Understand the products and service offerings in detail, including the functionality and technology context • Develop and maintaining the release backlog in partnership with the business analysts and user experience teams • Work closely with customers, prospects, and the user experience team to maintain a coherent and efficient user experience in the software products across form factors • Work as the product owner, participate in release and iteration planning along with the program manager and software engineering teams to deliver valuable capabilities in each sprint



LearningStation, Inc.

• Product and Services Director

  • Aug 2010 - Nov 2013

  • Determined strategic product direction, marketing plans, and product pricing and packaging for products and services through collaboration with CEO and CTO • Identified and communicated feature requirements and enhancement opportunities as the liaison between end users and development teams • Ensured timely and quality project completion and product delivery by producing, monitoring, and reporting on detailed project plans and overseeing testing for all development… Show more • Determined strategic product direction, marketing plans, and product pricing and packaging for products and services through collaboration with CEO and CTO • Identified and communicated feature requirements and enhancement opportunities as the liaison between end users and development teams • Ensured timely and quality project completion and product delivery by producing, monitoring, and reporting on detailed project plans and overseeing testing for all development projects • Assured customer satisfaction by managing strategic customer and partner relationships and new customer implementation and training, including the development and execution of standard operating procedures • Educated customers and the market through the design and development of product training material and curricula, including online video tutorials and new feature blogs via the product’s online Help Center, and by launching and maintaining the company’s marketing web site • Secured new business opportunities by compiling and authoring RFP responses and developing and conducting product demonstrations and presentations for large Sales opportunities, in person and virtually Show less



Global Compliance

• Director, Product Management

  • 2006 - Aug 2010

  • Identified new market opportunities by monitoring and analyzing market trends; influenced business strategy by recommending new product ideas to senior management • Informed and drove business decisions through ownership of product strategy, product platform, product roadmap, product packaging, and product pricing • Ensured successful product roll-outs with the development and oversight of a New Product Introduction process – maintained project budgets, managed project teams, ensured… Show more • Identified new market opportunities by monitoring and analyzing market trends; influenced business strategy by recommending new product ideas to senior management • Informed and drove business decisions through ownership of product strategy, product platform, product roadmap, product packaging, and product pricing • Ensured successful product roll-outs with the development and oversight of a New Product Introduction process – maintained project budgets, managed project teams, ensured timely project completion and success • Identified new product and revenue opportunities by leading team meetings with Sales and Account Management; monitored profit, loss, and overall revenue • Led strategy meetings with internal personnel as well as directly with clients about product related inquiries and enhancement ideas • Facilitated product awareness and adoption by coordinating internal and external product communications and announcements with Marketing and PR firms, including participating in interviews with analysts at Forrester and Gartner; conducted internal product training with Sales and Account Management, including product positioning and competitive strategies • Managed Product Managers and Product Specialists

• Manager Product Development

  • 2004 - 2006

  Charlotte, NC • Influenced product strategy, product platform, and product roadmap by providing informed product-, market-, and competition-related input • Determined product features and functional requirements including definitions, attributes and rules • Led cross-functional team sessions to develop and evolve the product, including multiple Client Advisory Council Focus Groups • Ensured timely completion of projects by scheduling, coordinating, and maintaining tasks and resources using MS… Show more • Influenced product strategy, product platform, and product roadmap by providing informed product-, market-, and competition-related input • Determined product features and functional requirements including definitions, attributes and rules • Led cross-functional team sessions to develop and evolve the product, including multiple Client Advisory Council Focus Groups • Ensured timely completion of projects by scheduling, coordinating, and maintaining tasks and resources using MS Project • Ensured product quality through written test plans for User Acceptance Testing and coordination of testing, including the development and documentation of a formalized software testing procedure • Informed Marketing Communications on crafting client communications related to product releases • Advanced product adoption by collaborating with Client Services, Sales, Marketing and Operations regarding development opportunities and improvements to service delivery processes as well as potential client-product solutions • Obtained GxP software validation for a proprietary software application developed for the pharmaceutical industry • Facilitated increased sales by training Sales personnel on product functionality and customer application • Streamlined internal processes through the implementation of an internal ticketing system that facilitates the resolution of service requests generated by employees and clients • Managed the company’s Technical Writer

• IT Project Manager

  • 2003 - 2004

  Charlotte, NC • Coordinated development efforts for key software development projects by scheduling tasks and resources using MS Project • Collected and documented information regarding the needs of various user groups • Created requirements for the development of enhancements to and creation of proprietary company software applications • Developed a software release process that incorporates both internal training for support staff and end-user notification • Assisted Sales by conducting product… Show more • Coordinated development efforts for key software development projects by scheduling tasks and resources using MS Project • Collected and documented information regarding the needs of various user groups • Created requirements for the development of enhancements to and creation of proprietary company software applications • Developed a software release process that incorporates both internal training for support staff and end-user notification • Assisted Sales by conducting product demonstrations and fielding inquiries from clients regarding product functionality • Lead and participated in several business initiatives related to the transition from Pinkerton Compliance Services to Global Compliance Services • Managed the company’s Technical Writer