Rosa Palo

Senior Brand Manager at Unichips Spa
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • Inglese Professional working proficiency
  • Spagnolo Elementary proficiency

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Credentials

  • Certificato Ninja Digital Factory
    Ninja Academy
    Jul, 2020
    - Nov, 2024
  • European Certification of Informatics Professionals
    -
    Oct, 2010
    - Nov, 2024
  • European Computer Driving License
    AICA
    Sep, 2008
    - Nov, 2024

Experience

  • Unichips Spa
    • Italy
    • Manufacturing
    • 200 - 300 Employee
    • Senior Brand Manager
      • Jan 2020 - Present

      Leading, developing and executing Veggy Good, San Carlo and PAI brand management plans. Full responsibility for 3 different categories and Innovation pipeline. Reporting directly to: Head of Marketing Team: managing a team of 2 people (2 JBM) Leading, developing and executing Veggy Good, San Carlo and PAI brand management plans. Full responsibility for 3 different categories and Innovation pipeline. Reporting directly to: Head of Marketing Team: managing a team of 2 people (2 JBM)

  • Galbusera
    • Italy
    • Food Production
    • 100 - 200 Employee
    • Brand Manager
      • Sep 2016 - Jan 2020

      • Definition of the Brand Strategy for Grocery and OOH channels (Healthy Bakery segment) • Data Analysis: Sell-out/in and consumer data • Management of new products launch • Packaging management: brief to creative agency, follow-up with legal team • Definition of consumer and in-store promotions (Grocery and OOH channels) • Management of Brand Media Plan: TV, Website, Social Network • Budget Management (media investments and in-store activities) • Definition of the Brand Strategy for Grocery and OOH channels (Healthy Bakery segment) • Data Analysis: Sell-out/in and consumer data • Management of new products launch • Packaging management: brief to creative agency, follow-up with legal team • Definition of consumer and in-store promotions (Grocery and OOH channels) • Management of Brand Media Plan: TV, Website, Social Network • Budget Management (media investments and in-store activities)

  • Mars
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Junior Brand Manager M&M's
      • Jan 2015 - Aug 2016

      • Definition of the Brand Strategy for Grocery and OOH channels (M&M’s, chocolate segment) • Data Analysis: Sell-out/in and consumer data • Continuous alignment with the European Marketing Team, being the representative for the brand in Italy • Definition in-store promotions (Grocery and OOH channels) • Management of Brand Media Plan TV, Outdoor, Social Network, Website • Budget Management (media investments and in-store activities) • Definition of the Brand Strategy for Grocery and OOH channels (M&M’s, chocolate segment) • Data Analysis: Sell-out/in and consumer data • Continuous alignment with the European Marketing Team, being the representative for the brand in Italy • Definition in-store promotions (Grocery and OOH channels) • Management of Brand Media Plan TV, Outdoor, Social Network, Website • Budget Management (media investments and in-store activities)

  • Johnson & Johnson
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Assistant Product Manager
      • Jun 2014 - Dec 2014

      • Data Analysis: Sell-out/in • Sales & Operations Plan Process (Volumes Forecast) • Management and development of the product and brand portfolio • Relationships with external agencies to update promotion content (flyer, website) • Data Analysis: Sell-out/in • Sales & Operations Plan Process (Volumes Forecast) • Management and development of the product and brand portfolio • Relationships with external agencies to update promotion content (flyer, website)

  • Findus Italia (Nomad Foods)
    • Italy
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Assistant Brand Manager
      • Feb 2014 - Apr 2014

      • Data Analysis Sell-out (IRI database), analysis of consumer data (GFK database) • Relationships with external agencies to update web content, facebook and in-store materials • Data Analysis Sell-out (IRI database), analysis of consumer data (GFK database) • Relationships with external agencies to update web content, facebook and in-store materials

Education

  • LUISS Guido Carli University
    Master's degree, Economia e direzione delle imprese
    2012 - 2014
  • Ninja Academy
    Master in Digital Marketing, Digital marketing, Social media strategy, Content marketing, SEM, Marketing automation
    2019 - 2020
  • UPA Academy - Alta Formazione
    Master UPA in Data Science per la Comunicazione Digitale, Statistica, Data mining, Tecnologie di trattamento dei dati per la Comunicazione Digitale
    2018 - 2019
  • Universiteit van Tilburg
    Exchange Program, School of Management and Economics
    2013 - 2014
  • LUISS Guido Carli University
    Bachelor's degree, Economia e Management
    2009 - 2012

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