Rosa Maria Eseverri

Mexico Marketing Manager at Red Kap, a brand of Workwear Outfitters, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX

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Gladys Campos Buhl

I have known Rosa for twenty years now, I can only point out good qualities about her, such as being a loyal, dependable, honest, kind and very good friend. In the workplace, I must say that I have been her superior and she has been mine and we have fitted together perfectly to work. She is organized, creative, with clear and innovative ideas and knows how to work very well in a team and also as a great leader; she has always impressed everyone around her with her accomplishments. I GLADly recommend Rosa for any marketing, design, or any field-related position. Sincerely, Gladys Campos Buhl

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Credentials

  • Marketing Analytics - Mayo 2023
    ITAM Digital ExEd
    May, 2023
    - Nov, 2024

Experience

  • Red Kap, a brand of Workwear Outfitters, LLC
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Mexico Marketing Manager
      • Jun 2021 - Present

      Developing the overall marketing strategy for Mexico and drive leads to the sales funnel. Creating impactful campaigns to create awareness for our brands and meet the expansion plans in the country. Managing the execution of the marketing programs and tracking the results to report and plan ahead. Developing the overall marketing strategy for Mexico and drive leads to the sales funnel. Creating impactful campaigns to create awareness for our brands and meet the expansion plans in the country. Managing the execution of the marketing programs and tracking the results to report and plan ahead.

  • Dickies®, a VF Company
    • United States
    • Retail Apparel and Fashion
    • 500 - 600 Employee
    • Marketing Coordinator
      • Aug 2012 - Present

      Responsible of the Mexico Marketing Plan according of the business goals and it´s implementation coordinating different teams: digital marketing, advertising, public relations and analytics. Coordination of the shared advertising program with authorized dealers and point of sale materials for the stores or showrooms. Following the marketing budget month by month to maximize the resources to get the best results in brand awareness and lead creation. Responsible of the Mexico Marketing Plan according of the business goals and it´s implementation coordinating different teams: digital marketing, advertising, public relations and analytics. Coordination of the shared advertising program with authorized dealers and point of sale materials for the stores or showrooms. Following the marketing budget month by month to maximize the resources to get the best results in brand awareness and lead creation.

  • Pequestudio
    • Mexico City Area, Mexico
    • Creative Director
      • Oct 2003 - Aug 2012

      Leading the creativity role in the creation of Pequestudio, defining concepts for baby, family, pregnant woman and family portraits. Performing the digital edition of the pictures. Implementing the website and the digital marketing campaigns to introduce the business concept to the target customers. Leading the creativity role in the creation of Pequestudio, defining concepts for baby, family, pregnant woman and family portraits. Performing the digital edition of the pictures. Implementing the website and the digital marketing campaigns to introduce the business concept to the target customers.

  • Esencia Creativa
    • Mexico City Metropolitan Area
    • Design Coordination
      • Aug 2010 - Aug 2011

      Leading the graphic communication in the different projects as corporate image, editorial collateral materials, presentations and trade shows for internal customers and external clients of the group. Leading the graphic communication in the different projects as corporate image, editorial collateral materials, presentations and trade shows for internal customers and external clients of the group.

  • Searle
    • Pharmaceutical Manufacturing
    • 200 - 300 Employee
    • Packaging Supervisor
      • Jun 1996 - Sep 1999

      Selection of packaging materials according with production lines and market requirements, coordination of packaging artwork and printing, cost reduction packaging projects making more efficient the packaging process and materials. Selection of packaging materials according with production lines and market requirements, coordination of packaging artwork and printing, cost reduction packaging projects making more efficient the packaging process and materials.

Education

  • San Diego State University
    extendend studies, Digital Marketing
    2019 - 2019
  • Instituto Tecnológico Autónomo de México / ITAM
    Master's degree, Marketing
    2011 - 2013
  • Universidad Iberoamericana, Ciudad de México
    Bachelor's degree, Industrial and Product Design
    1990 - 1994

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