Experience

Grupo Antón Comunicación

• Spain
• Advertising Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Apr 2023 - 9 months

  Elche, Valencian Community, Spain Among my responsabilities are: _Supervision of the commercial department and the different lines of development of the agency. _Development of the marketing plan and expand the efforts of the marketing plan strategy aligned with the strategic objectives. _Monitoring of the objectives of the marketing plan, refocusing and adaptation of times in case of deviation. _Internal and external communication of the development of the marketing plan. _Investigation of trends, as well as the… Show more Among my responsabilities are: _Supervision of the commercial department and the different lines of development of the agency. _Development of the marketing plan and expand the efforts of the marketing plan strategy aligned with the strategic objectives. _Monitoring of the objectives of the marketing plan, refocusing and adaptation of times in case of deviation. _Internal and external communication of the development of the marketing plan. _Investigation of trends, as well as the demand for the organization's services. _Investigation of the competition. Analysis and improvement of processes based on the results. _Identification of potential customers. _Development and review of the marketing budget. _Event planning and development team organization. _Brand positioning and management of agency branding campaigns _Supervision of the brand visibility marketing strategy. _Development of the customer experience plan. _Attendance to events. Show less



UCAM Universidad Católica San Antonio de Murcia

• Spain
• Higher Education
• 700 & Above Employee

• University Lecturer

  • Feb 2015 - 8 years 11 months

  Murcia University Lecturer of Technologies Applied to Tourism Module -Big Data, AR, IoTs, Mobile Marketing & CRM -part of Master's degree in INNOVATION AND TOURISM MARKETING -which is taught entirely in English.



Savour Records

• Spain
• Advertising Services
• 1 - 100 Employee

• CMO

  • Apr 2021 - Apr 2023

  Elche, Valencian Community, Spain Main responsible for the marketing plan of the Agency, working to build brand awareness and attract new business. Planning, developing, implementing and monitoring the Agency's overall business strategy and the main accounts. Some of my duties also include market research, competitors analysis, pricing strategies, marketing communications and planning of advertising campaigns.



TM Grupo Inmobiliario

• Spain
• Construction
• 200 - 300 Employee

• Online Marketing Manager

  • Nov 2014 - Apr 2021

  Alicante Main responsible for the definition of the Group's online marketing strategy and KPIs -for its real estate and holiday business units (residential tourism and travel/hotel businesses), with direct involvement in the negotiation and management of the marketing budget. Launching of campaigns on all platforms and channels of the digital ecosystem (SEM, SEO, eCRM, inbound marketing, remarketing, etc.); Evaluation and monitoring of the execution actions carried out by the team and personnel in… Show more Main responsible for the definition of the Group's online marketing strategy and KPIs -for its real estate and holiday business units (residential tourism and travel/hotel businesses), with direct involvement in the negotiation and management of the marketing budget. Launching of campaigns on all platforms and channels of the digital ecosystem (SEM, SEO, eCRM, inbound marketing, remarketing, etc.); Evaluation and monitoring of the execution actions carried out by the team and personnel in charge. Show less



Inversiones Castaños

• Spain
• Real Estate

• Real Estate Product Manager

  • Feb 2013 - Aug 2014

  Alicante • To ensure the sites are administered, maintained, developed and marketed appropriately to maximise revenue returns. • To manage day to day the digital sites from business to consumer acquisition to sales and consumer retention. • To drive setting the requirements of digital enhancements across a multitude of devices and at different stages of the digital customer journey to achieve lead generation and retention targets. • To create improved browsing and shopping experiences for the… Show more • To ensure the sites are administered, maintained, developed and marketed appropriately to maximise revenue returns. • To manage day to day the digital sites from business to consumer acquisition to sales and consumer retention. • To drive setting the requirements of digital enhancements across a multitude of devices and at different stages of the digital customer journey to achieve lead generation and retention targets. • To create improved browsing and shopping experiences for the client taking an insight led approach. • To ultimately help clients to achieve our registration, sales and renewals goals. Show less



Patrimi Resorts S.L. y Quara Group/ HotelConnect/ MIC Ltd-Club de Marketing Insignia

• Online Marketing & eDistribution Consultant (freelance / contractor)

  • Oct 2006 - Dec 2012

  Alicante, Murcia and London Assistance with marketing strategy decisions regarding web communications, brand awareness, marketing policies and the media plan. Other duties included: responsible for the commercial success of the consumer clients facing digital real estate, along with digital transactional capabilities. You will ensure that sites are administered, maintained, developed and marketed appropriately to maximise revenue returns for the Consumer Business unit. • Customer Liaison / Assistant to… Show more Assistance with marketing strategy decisions regarding web communications, brand awareness, marketing policies and the media plan. Other duties included: responsible for the commercial success of the consumer clients facing digital real estate, along with digital transactional capabilities. You will ensure that sites are administered, maintained, developed and marketed appropriately to maximise revenue returns for the Consumer Business unit. • Customer Liaison / Assistant to International Department. • Marketing initiatives and execution of campaigns using customer segmentation. • Definition of new product and price policies • Business presentations for clients and executive level audiences. • PR and liaison with local institutions Show less



Enerficaz S.L.

• Spain
• Renewable Energy Power Generation
• 1 - 100 Employee

• Head of Marketing

  • Oct 2008 - Sep 2010

  Alicante, Spain



VisitBritain

• United Kingdom
• Travel Arrangements
• 200 - 300 Employee

• Regional Web Editor - Americas/ Third Party Content Executive

  • Aug 2003 - Oct 2006

  London and New York



The Savoy Hotels Group (now Maybourne Hotel Group)

• Marketing and Revenue Coordinator

  • Jun 1999 - Aug 2003

  Londres