Global Client Director at Illuma

• Sep 2022 - Present

Business Owner

• Jul 2017 - Present

Media & Digital/ Integral Marketing Consultant (www.rosaalmarza.com) -Clients: Glaxo SmithKline, Teads, Eurogap, Illuma, Merkalcalzados, Okencasa, Newixmedia -Projects: i) Programmatic buying migration and media counseling for Glaxo SmithKline , ii) Teads & Illuma: Improving the seller approach to advertisers.,iii) UNIR: Content generator, Creation & Coordination of a new degree: “Programmatic Expert”, vi) Merkal Calzados: Communication analysis, new proposal design and implementation. Media & Digital/ Integral Marketing Consultant (www.rosaalmarza.com) -Clients: Glaxo SmithKline, Teads, Eurogap, Illuma, Merkalcalzados, Okencasa, Newixmedia -Projects: i) Programmatic buying migration and media counseling for Glaxo SmithKline , ii) Teads & Illuma: Improving the seller approach to advertisers.,iii) UNIR: Content generator, Creation & Coordination of a new degree: “Programmatic Expert”, vi) Merkal Calzados: Communication analysis, new proposal design and implementation.

Lecturer and Masters Content Creator

• Sep 2017 - Present

Lecturer and content creator for different Masters with focus on the following subjects: Digital Marketing, Digital Advertising, New Business Models, Mobile Marketing and Growth Hacking. Lecturer and content creator for different Masters with focus on the following subjects: Digital Marketing, Digital Advertising, New Business Models, Mobile Marketing and Growth Hacking.

Integral Marketing & Digital Strategy Lecturer

• May 2017 - Present

-Integral Marketing and Digital Marketing Lecturer in the Executive MBA (EMBA) -Digital Strategy Lecturer in the PDC " Programa en Dirección Comercial" -Integral Marketing and Digital Marketing Lecturer in the Executive MBA (EMBA) -Digital Strategy Lecturer in the PDC " Programa en Dirección Comercial"

Southern Europe Media & Digital Manager at Procter & Gamble

• Jun 2004 - Aug 2017

Digital: -Digital responsible for P&G brands: Online supplier negotiations, online procedures development, agency capability creation, leading the P&G digital strategy per Company and per Brands. -I have lead the P&G programmatic buying project . - P&G ebusiness team Member: Responsible for the ebusiness team training; Organize, jointly with the customer team, meetings with customers to asses our growth with them in digital channels; Customer conceptual sales through training sessions to improve our ecommerce basics with the clients. -Trainer in different modules: Search, Media basics, Display advertising, Programmatic.. - eBuddy program: Digital mentoring to Associated directors to update and train them in the digital world, influencing the Company digital transformation. Media: • Responsible of ATL Communication plans (Gillette, Fairy ,Ariel, Oral B, Dodot) • Design, follow up and post evaluation of the media plans. Communication reviews. • Analysis of effectiveness and efficiency of the different communication vehicles. • Agencies evaluation (planning & buying), responsible for Media dpt. audits and developing and follow up of Media procedures. To lead the digital leg of the South European Agency pitch in 2016 (from Zenith to Carat). • Media suppliers negotiations: TV, Print and Internet. • 06-08: TV Responsable Gillette, Fairy, Braun and Oral B Corporate MK. Responsable: Leading the marketing plans of very big initiatives to deliver the best holistic integrated programs (ATL&BTL). Media & Digital Training Responsible for P&G marketing community: 2004-2006 PROCTER & GAMBLE Consumer Manager • Development, execution and analysis of BTL activities for: Pantene, H&S, Herbal Essences, Olay, Maxfactor, Tampax y Pringles, including promotions, sampling, direct mk., coupons, events • Lead the “Proxima a ti” (P&G digital magazine ) launching (design , content, research, execution and analytics) Show less

Product Manager

• Nov 1999 - May 2004

• Responsable of Hair Care, Hair Styling, Colorant categories • Design, development and analysis of Mk and Communication plans. Product launchings. Promocional and advertising plans. Relationship with media and PR presentations. • Monthly meeting with Sales Managers. Campaign/ result presentations. Incentive plans for sales force. • Agencies and suppliers contact (printing, promotional gifts, etc.). Budget control, sales forecast and reporting to headquarter (Germany) • Responsable of Hair Care, Hair Styling, Colorant categories • Design, development and analysis of Mk and Communication plans. Product launchings. Promocional and advertising plans. Relationship with media and PR presentations. • Monthly meeting with Sales Managers. Campaign/ result presentations. Incentive plans for sales force. • Agencies and suppliers contact (printing, promotional gifts, etc.). Budget control, sales forecast and reporting to headquarter (Germany)

Executive Account

• Jul 1997 - Oct 1999

• Design, delivery and control of communication plan, including promotional activities, events, direct mk, design and production of leaflets, plv. Incentive plans for sales force. • Budget control, negotiations and daily contact with suppliers (printing, promotional gifts, logistics, fulfillment). • Clients: Schwarkopf (Henkel), Asgrow, Kellogg´s, Fiat y Reny Picot • Design, delivery and control of communication plan, including promotional activities, events, direct mk, design and production of leaflets, plv. Incentive plans for sales force. • Budget control, negotiations and daily contact with suppliers (printing, promotional gifts, logistics, fulfillment). • Clients: Schwarkopf (Henkel), Asgrow, Kellogg´s, Fiat y Reny Picot