Experience

VITA Power

• United Kingdom
• Maritime Transportation
• 1 - 100 Employee

• Co-CEO

  • Jan 2020 - Present

  Vita is a marine technology company that develops high performance electrical powertrains for the commercial and recreational marine sectors. Vita’s mission is to replace traditional combustion engines in the marine sector with electric power. Vita is a marine technology company that develops high performance electrical powertrains for the commercial and recreational marine sectors. Vita’s mission is to replace traditional combustion engines in the marine sector with electric power.



FOIL Partners Ltd

• United Kingdom
• Maritime Transportation

• Co-Founder

  • Sep 2017 - Jan 2020

  FOIL is a specialist consultancy that supports organisations to understand and access the superyacht sector. We help our clients to build a clear picture of potential customers and develop market-leading products and services. We support in the creation of long-term value by helping to identify opportunities, refine products and services and optimise communication to a defined audience. FOIL is a specialist consultancy that supports organisations to understand and access the superyacht sector. We help our clients to build a clear picture of potential customers and develop market-leading products and services. We support in the creation of long-term value by helping to identify opportunities, refine products and services and optimise communication to a defined audience.



RTMC Ltd

• Advertising Services

• Founder

  • Jan 2016 - Sep 2017

  RTMC Ltd is a strategic marketing consultancy delivering insight, advice and customer focused communication to organisations looking to gain traction within the yachting sector. RTMC Ltd is a strategic marketing consultancy delivering insight, advice and customer focused communication to organisations looking to gain traction within the yachting sector.



S/Y Seawave

• Cape Town to Genoa

• Crew

  • Jul 2015 - Aug 2015

  Southern Wind 102 - 32m Performance Sailing Yacht, Malta Flagged, Commercially Registered. Supported final preparations and sea trials prior to departure. Crew member for 7,000nm delivery to Europe. Southern Wind 102 - 32m Performance Sailing Yacht, Malta Flagged, Commercially Registered. Supported final preparations and sea trials prior to departure. Crew member for 7,000nm delivery to Europe.



Edmiston

• Monaco
• Travel Arrangements
• 100 - 200 Employee

• Head of Global Marketing & Communications

  • Apr 2012 - Jul 2015

  Edmiston is a world leader in the Superyacht sector specialising in the sale & purchase, charter, management and new construction of large private yachts with UHNW clients representing the top 1% of global wealth. As Head of Marketing I was responsible for all the marketing, communications and event activity of the business internationally. Managing a team of 5 in Monaco, London and New York, the role included budgeting, writing and implementation of the annual marketing strategy and the management of external creative, digital and PR agencies. I organised Edmiston's attendance at international yacht shows in Singapore, Monaco, Dubai and the US which included the exhibition of a fleet of large yachts and the entertainment of Edmiston's premium clients. During my tenure, I built strategic corporate partnerships with brands in the luxury sector including Bentley, Faberge, Agusta Westland, Van Dutch and Land Rover Monaco. I was responsible for the development and management of the companies CRM system with the development of targeted, high quality, marketing activity and communications to interact with the companies elite client base.

• Brand Manager

  • Nov 2011 - Apr 2012

  Managing output and activity of the marketing department including the briefing and management of external creative and digital agencies, in house design department and marketing executive. Reporting to Director of Marketing and Chief Executive.

• Sales Broker

  • Jan 2008 - Nov 2011

  Working alongside an experienced and dynamic brokerage team in the sale, charter and new construction of large superyachts. Specialised in undertaking detailed market analysis and intelligence projects to aid in the sale of yachts. Exposure to and direct dealings with ultra high net worth client base.