Rory Taylor Coulter
Head Of Content at Ned & Co- Claim this Profile
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Bio
Ret Taylor
Over my twenty year career, Rory is hands down the most thoughtful, thorough, and creative person I've worked with. Her standard of work and commitment to excellence is inspirational. The thoughtfulness she brings to every project enables a level of creativity that has led to many of our most lucrative initiatives and campaigns at Ned. Not only that, but Rory is just a pleasure to be around and a truly great person.
Joni McKervey
Working with Rory was a real privilege. From a content and communications standpoint, she never failed to consider a task or project holistically, balancing in her mind the requests of stakeholders, the needs of the end user, the resources of the team, and all the many moving pieces in play. As my manager and mentor Rory was an inspiring and thoughtful leader. Always encouraging, supportive and compassionate, while still able to provide real constructive feedback and help guide me towards my goals. I learned so much in our year together and absolutely miss her presence in the office.
Ret Taylor
Over my twenty year career, Rory is hands down the most thoughtful, thorough, and creative person I've worked with. Her standard of work and commitment to excellence is inspirational. The thoughtfulness she brings to every project enables a level of creativity that has led to many of our most lucrative initiatives and campaigns at Ned. Not only that, but Rory is just a pleasure to be around and a truly great person.
Joni McKervey
Working with Rory was a real privilege. From a content and communications standpoint, she never failed to consider a task or project holistically, balancing in her mind the requests of stakeholders, the needs of the end user, the resources of the team, and all the many moving pieces in play. As my manager and mentor Rory was an inspiring and thoughtful leader. Always encouraging, supportive and compassionate, while still able to provide real constructive feedback and help guide me towards my goals. I learned so much in our year together and absolutely miss her presence in the office.
Ret Taylor
Over my twenty year career, Rory is hands down the most thoughtful, thorough, and creative person I've worked with. Her standard of work and commitment to excellence is inspirational. The thoughtfulness she brings to every project enables a level of creativity that has led to many of our most lucrative initiatives and campaigns at Ned. Not only that, but Rory is just a pleasure to be around and a truly great person.
Joni McKervey
Working with Rory was a real privilege. From a content and communications standpoint, she never failed to consider a task or project holistically, balancing in her mind the requests of stakeholders, the needs of the end user, the resources of the team, and all the many moving pieces in play. As my manager and mentor Rory was an inspiring and thoughtful leader. Always encouraging, supportive and compassionate, while still able to provide real constructive feedback and help guide me towards my goals. I learned so much in our year together and absolutely miss her presence in the office.
Ret Taylor
Over my twenty year career, Rory is hands down the most thoughtful, thorough, and creative person I've worked with. Her standard of work and commitment to excellence is inspirational. The thoughtfulness she brings to every project enables a level of creativity that has led to many of our most lucrative initiatives and campaigns at Ned. Not only that, but Rory is just a pleasure to be around and a truly great person.
Joni McKervey
Working with Rory was a real privilege. From a content and communications standpoint, she never failed to consider a task or project holistically, balancing in her mind the requests of stakeholders, the needs of the end user, the resources of the team, and all the many moving pieces in play. As my manager and mentor Rory was an inspiring and thoughtful leader. Always encouraging, supportive and compassionate, while still able to provide real constructive feedback and help guide me towards my goals. I learned so much in our year together and absolutely miss her presence in the office.
Experience
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Ned & Co
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Head Of Content
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Dec 2018 - Present
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Indochino
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Canada
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Retail Apparel and Fashion
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200 - 300 Employee
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Senior Content Strategist
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Jul 2014 - May 2016
•Oversee content strategy for Indochino – from ideation to production, distribution, amplification, evaluation, and optimization•Lead content team•Inspire internal teams and channel owners to think about content in new ways•Hone our brand voice (visual and written) and positioning and develop/evolve brand guidelines •Develop a content calendar with key stakeholders•Bring the brand’s story to life across every touchpoint•Create integrated marketing campaigns across digital, mobile and print that support brand storytelling, product launches, social engagement, etc.•Create content that engages our audience•Develop concept, art direction, and communication plan for seasonal collections•Determine new ways to tell our story on- and off-site•Determine new ways to advance our brand and align business and brand objectives•Find strategic content partners to spread our stories•Manage content operations e.g. create and optimize systems and frameworks to execute content initiatives in an economical and timely manner•Use data, analytics, and testing insights to inform and report on content priorities and effectiveness
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Content Marketing Manager
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Feb 2013 - Jul 2014
Reporting to the VP of Marketing, I lead Indochino’s content team and drive the brand’s content strategy and execution. Collaborating with the VP of Marketing and various channel owners, I create integrated marketing campaigns across digital, mobile and print that support brand storytelling, product launches, and social engagement. I’m proud to have played a major role in the strategic development and rollout of the company’s rebranding.
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Cedars Online
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Canada
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Technology, Information and Internet
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1 - 100 Employee
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Content Manager
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Feb 2012 - Feb 2013
Reporting to the VP of Marketing and the Director of Search, I sourced and project managed an international team of over 20 copywriters, developers, and graphic designers and created frameworks and systems to execute content marketing initiatives at scale. Reporting to the VP of Marketing and the Director of Search, I sourced and project managed an international team of over 20 copywriters, developers, and graphic designers and created frameworks and systems to execute content marketing initiatives at scale.
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Kiwi Collection
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Canada
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Hospitality
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1 - 100 Employee
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Content Manager
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Sep 2010 - Sep 2011
I partnered with marketing and product teams to write and edit content for the company’s blog, book, magazine, and website. I partnered with marketing and product teams to write and edit content for the company’s blog, book, magazine, and website.
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Atelier Creative Services, Inc.
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Assistant
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Sep 2010 - Sep 2010
I worked with the PR team to produce the Gottex S/S ‘11 runway show at Mercedes-Benz Fashion Week. I worked with the PR team to produce the Gottex S/S ‘11 runway show at Mercedes-Benz Fashion Week.
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Communications Assistant
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Apr 2009 - Oct 2009
I wrote and edited donor communications, fundraising initiatives, grant proposals, promotional pieces, and status reports. I wrote and edited donor communications, fundraising initiatives, grant proposals, promotional pieces, and status reports.
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Education
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2003 - 2007
University of Chicago
B.A., English Language and Literature -
2005 - 2006
Trinity College, Dublin
Visiting Student, English -
2012 - 2013
Parsons School of Design
Graphic and Digital Design Coursework -
2002 - 2002
Harvard University
Coursework
Community
