Experience

IP Telecom

• Ireland
• Telecommunications
• 1 - 100 Employee

• Head Of Marketing

  • Nov 2019 - Present

  Leading a talented team of marketers in leading-edge telecoms provider. Developing full suite marketing strategies embedded into sales and product development teams. Implementing company-wide product development processes. Development of marketing planning and data-driven reporting and decision making to marketing and sales functions. Introduction of nurture path, automation and multi-platform approach to customer and lead prospect engagement. Introduction and authoring fully aligned marketing strategies with board level to define and meet long term business goals. Redevelopment of Irish Site, Collateral content and development and rollout of South African website. Formulation and execution of Direct and Partner engagement strategies achieving significant year on year growth during Covid-19 pandemic. Blog, video script, webinar/static web content and brochureware author.



J2 Global

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Senior Marketing Manager Europe | eReceptionist at j2 Global

  • Jan 2012 - Nov 2019

  Highlights:• 600% base growth• 6 years consecutive double digit growth• Winner two US ‘Telly awards’ for advertising• 400% improvement in customer length of serviceAbout:• Multi-territory Marketing and Commercial Management of Voice eReceptionist voice/unified communications products across European markets including UK, FR, NL, SE, ES, DE and IE• Exploded growth of product by repositioning to best suit target market, redesigning product packages and all aspects of customer communications.• Developed and actualised consistent tone/voice of message through active management of both Digital (Display, Digital PR, SEO and PPC) and Traditional (TV, Radio, DM) media agencies in standalone and unified campaigns • Introduced SEO led approach to site design and content development resulting in substantial rise in keyword ranking and organic signups improving from 5% to 30% signups in highly competitive and dynamic marketplace.• Simplified Multi-level reporting and analysis of analytics and channel sources ensuring all stakeholders had full picture of product activities.• Slashed churn on migrations from acquired customer bases across territories, reducing anticipated churn from 30% to 6%.• Rollout and authoring of redesigned sites across Europe• Management and Planning of budget and targeting increased ROI from current product base. • Drives constant improvement in all aspects of customer experience – leading to 400% increase in customer length of service

• Senior Marketing Manager Europe | eReceptionist at j2 Global

  • Jan 2012 - Nov 2019

  A well experienced Marketing Professional with a wealth of digital, broadcast and media experience. Considerable experience in developing and managing Marketing Programmes and solutions in all areas of the Marketing Mix including event management, branding, campaign analysis (pre, post, optimisation), design and articulation, communication and press/public relations. Passionate about communications is results driven and recognised for high achievements with a total commitment to producing high-quality work. In possession of strong leadership, motivational and organisational skills, he has been recognised as an ambitious, hardworking, goal-driven and flexible team player with excellent communication skills



TV3 Television Ireland (Now Virgin Media One)

• Online Marketing, Head of Social Networks

  • Jan 2009 - Feb 2012

  Highlights:• Grew social following from 0 to 300,000 users • Integrated social media into News and acquired programming• Managed Budget, Election & Acquired online coverage• Integrated Social Media into online playerAbout:• Online Marketing and Social Media Manager for tv3 online across sites apps and platforms• Design and implementation of social strategy into award (Golden Spider, Appy) winning new launch ‘3Player’• Head of social media for all TV3 programmes, leading online recruitment of audiences and audience conversion. • Converting current site content into sponsorable/sellable materials while at the same time enhancing engagement and user experience/enjoyment• Management of user experience design and testing for sites, apps, and tv to online conversion• Development and promotion of leading edge site developments (live stream, Apps etc)• Business development planning and joint venture development for existing media products/partners• Study and surveying of TV3/TV3.ie audience trending and behaviour



Channel 6 (Now Virgin Media Two)

• Head Of Marketing

  • Jan 2007 - Sep 2008

  Highlights:• Developed Ireland’s first VoD platform• Repositioned programming to account for nascent online integration• B2C and B2B strategic developmentAbout:• Strategic development of broadcast/internet integration for consumer audience• Development of corporate strategy, B2B and B2C marketing strategies and annual plan for new television channel• Design, development and successful deployment of leading edge cross platform (Online and TV) strategy Development of membership incentivisation, newsletter, recruitment, referral programmes for online area • Management of online joint ventures, partnerships, suppliers, , Sales houses and agencies• Channel 6 Executive board member • Strategic development of scheduling and programming/acquisitions to better meet audience needs• Strategic and creative management of Programme Launches covering PR, ATL and BTL rollouts• Management of agencies (PR, Design, Event & Creative) for print, TV and online • Analysis of website and station consumer practices via research tools (Nielsen, Analytics, TNS)



RTE

• Ireland
• Media Production
• 700 & Above Employee

• B2B Marketing

  • 2004 - 2007

  Highlights:• Developed and launched first media extranet in Ireland• RTÉ brand manager for Television Sales. Development of cross centre presentation design and standards.• Budget managementAbout:• Design, Development, Implementation and operations for RTÉ Television Sales Client Extranet (the first of its kind in Ireland) based on global industrywide best practices. Formulation and implementation of change management plan for external and internal users• Strategic Design and Production of cross media Direct Mail, Events and Advertising campaigns for RTÉ Television Sales B2B clients and targets.• Work with Business Development Unit of RTÉ Sales, Cross Media Sales and RTÉ Commercial Enterprises across a wide range of advertisers• Liaison and development of business development programmes with designers (Print & Web), suppliers (Merchandise & Direct Mail), distribution, trade press and advertising agencies• Commercial Representative on B2C Marketing Committee and RTÉ representative at European Sales House federation.• Event management for key sales events, client entertainment, industry seminars



KPMG

• Canada
• Accounting
• 700 & Above Employee

• Senior Marketing Executive

  • Sep 2002 - Mar 2004

  Highlights:• Managed PR campaign for Budget 2004 coverage garnered 60% more coverage than industry leader About:• Management of contact, email newsletter and direct mail information promotions on B2B and Graduate recruitment basis• Analysis of media (public image/ share of voice) and client/potential client view in order to produce a more accurate reflection of market position. Results feed into overall marketing plans for firm and individual teams.• Advertisement management – research & recommendations to give a more focused approach to ad spend and ensure advertising is taken as part of the overall marketing strategy for that team. Advertising costs reduced via more strategic approach.• Press and Publicity officer – managing press releases, media enquiries and photography in order to deliver correct messages to media. Article idea generation and development of timed release preplanning up to 12 months in advance • Communications project management and liaison



Arthur Andersen & Co.

• Accounting
• 1 - 100 Employee

• Senior Marketing Executive

  • 1999 - 2002

  Highlights:• First ‘in country’ Marketer for multinational consultancy firm• Managed paper to online transition for internal and external markets• Event management for corporate/HNW individuals • -30% reduction in marketing spend through cost savings in first year. About:• Distribution, editing and publishing of key information to targeted clients on a timely and cost effective basis to key target audiences – i.e. top 500 companies C level Management domestic and internationally, HNW Individuals, Legal, Corporate Finance/VC and general audiences• Introduced authored and developed officewide Intranet to Irish practice as part of office-wide knowledge sharing and brand build-building production.• Management of Below and Above the line activities, budgeting, liaising with external resources e.g. PR Agencies, printers, designers and product sources. • Event Management -Control of all conferences, seminars, brand building and client functions e.g. management of sponsorship of Kirov ballet to Point Theatre and Client entertainment for firms top 200 clients. • Irish representative on EU & global marketing and online teams• Development of website content and strategy (voted best Andersen Worldwide site – small countries category)• Day to day development and implementation of the Marketing plans for the main Industry Units, and on a countrywide scale for Irish practice.