Rory Beaupré
Founder | Chief Executive Officer at Function Growth- Claim this Profile
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French Professional working proficiency
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English Native or bilingual proficiency
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Bio
Paul Melhus
It’s a pleasure to work with Rory. His technical knowledge of SEO/SEM and social media is superb. But what differentiates him from other technical people is the creative approach he takes to problem solving, showing out of the box thinking.
Paul Melhus
It’s a pleasure to work with Rory. His technical knowledge of SEO/SEM and social media is superb. But what differentiates him from other technical people is the creative approach he takes to problem solving, showing out of the box thinking.
Paul Melhus
It’s a pleasure to work with Rory. His technical knowledge of SEO/SEM and social media is superb. But what differentiates him from other technical people is the creative approach he takes to problem solving, showing out of the box thinking.
Paul Melhus
It’s a pleasure to work with Rory. His technical knowledge of SEO/SEM and social media is superb. But what differentiates him from other technical people is the creative approach he takes to problem solving, showing out of the box thinking.
Credentials
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Google Ads & Analytics Certified
Google -
Meta Certified Media Buying Professional
Meta -
Shopify Plus Partner
Shopify -
Tik Tok Ads Academy
TikTok
Experience
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Function Growth
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United States
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Business Consulting and Services
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1 - 100 Employee
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Founder | Chief Executive Officer
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Jul 2018 - Present
Function Growth powers full-funnel strategy and performance marketing solutions for global brands. In the last 12 months, our clients experienced a 220% increase in average annual revenue with the help of our digital ad campaigns and creative strategy. Focus on your company while we build, manage, test and iterate on all aspects of your ad campaigns including: social media ads (FB/IG, Tik Tok & more), data feeds & Google Ads. We're an experienced, boutique agency that prefers to go deep and build long-term bonds with fewer companies, rather than trying to grow the number of accounts we manage. We work incessantly with you to hone in every aspect of your digital strategy, from optimizing your ad campaigns and building custom reporting to A/B testing and iterative design. Certified ad specialists with Google Ads, Meta Ads (Facebook/Instagram), YouTube, Tik Tok and more. Show less
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Edge.Investments
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Real Estate
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1 - 100 Employee
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Co-Founder | Chief Marketing Officer
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Jun 2019 - Jun 2020
Edge Investments is a media platform that creates content about trending investment themes. We simplify complex industries, profile individual stocks and make Edge-ucational content for investors who want to sharpen their skills. Edge Investments is a media platform that creates content about trending investment themes. We simplify complex industries, profile individual stocks and make Edge-ucational content for investors who want to sharpen their skills.
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Thrive Digital
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Netherlands
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Technology, Information and Internet
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1 - 100 Employee
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Performance Marketing Manager
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Apr 2017 - Jul 2018
Thrive Digital specializes in eCommerce, user acquisition, lead generation and brand visibility campaigns using Google, Facebook, YouTube and more.• In a Program Manager role, I led multiple teams of digital marketing specialists which managed a portfolio of clients with a combined annual digital ad spend of over 20 million dollars.• Supported and fostered both personal and professional growth for my team by designing engaging training modules, regular innovation sessions and performance reviews.• Created and presented digital strategy & marketing funnel expansion to both new and existing agency clients.Career progression: Team Strategist (April 2017 - January 2018) Show less
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Senior Online Marketing Specialist
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Jan 2016 - Apr 2017
• Spearheaded digital strategy with a specialization in e-commerce and user acquisition projects with both national and international scope.• Managed a portfolio of up to 10 clients at a time which I organized by building sophisticated reporting and tracking tools using Microsoft Excel & Google Sheets formulas, queries and charting capabilities.• Researched, built, launched and optimized SEM, paid social and display advertising campaigns across a range of industries including retail, software, home decor and digital asset exchanges.Career Progression:Online Marketing Specialist (January 2016 - November 2016) Show less
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Small Business BC
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Canada
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Professional Training and Coaching
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1 - 100 Employee
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Digital Marketing Specialist
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Aug 2014 - Jan 2016
• Managed search engine marketing, direct media buys and paid social campaigns for the organization and their clients to acquire customers, increase awareness and drive online sales. • Designed and implemented responsive email templates increasing click-through rates by 5% on average each quarter and improved database retention. • Implemented and enforced CASL compliant policies for the organization. • Branded, executed and sold out over 7 events ranging from 150-450 attendees contributing to over $500,000 in revenue for the organization. Career Progression: Marketing & Events Specialist (August 2014 - September 2015) Show less
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Trimount Digital
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Technology, Information and Internet
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Founder | Web Developer | SEO/PPC
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Feb 2012 - Jan 2015
• Founded the agency by building custom HTML/CSS sites & e-commerce sites for small businesses. • Specialized in SEO which earned local businesses the top 1-3 ranking terms for both brand keywords and non-branded industry terms. Techniques included keyword research, link building, internal linking & overall site structure. • Managed a team of freelancer developers, designers and content creators to help scale both our client base and our clients’ businesses. • Managed email and social marketing campaigns to develop leads for the company. Developed and implemented an effective sales plan to meet and exceed sales goals. Show less
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Clay Owl Events
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Entertainment Providers
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Founder | Event Promotions
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Sep 2010 - Sep 2013
• Built long-term relationships with clients, local businesses, and global talent agencies by establishing trustworthiness and professionalism. • Facilitated communication with professionals including venue management, caterers, contractors, and equipment rentals to ensure efficient running of events. • Designed push and pull marketing techniques including facebook ads, banner ads with key partners, and ensured regular engaging posts, tweets, and emails to our network. • Managed and developed a strategic plan of action to ensure that the cost of the event remains under the pre-determined budget. Show less
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Sales & Marketing Team Lead
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May 2011 - Dec 2012
• Received award for highest sales in one season along with having an enthusiastic personality, developing sales skills, manipulating many sales approaches and mastering sales strategies. • Coached sales techniques thus increasing the number of daily sales by our sales representatives, reducing errors, and eliminating the need for future supervision. • Contributed to online marketing by updating website promotions, writing daily blog, and handling email marketing using the marketing tool Mad Mimi. • Mitigated complaints and issues by communicating with guests courteously and professionally. • Implemented highly-effective leadership, communication, and motivational skills which led to increased employee morale and ultimately improved guests' online Tripadvisor ratings. Career Progression: Sales Associate (May 2011 - May 2012) Show less
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Bayline Construction Ltd.
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Canada
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Construction
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1 - 100 Employee
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Office Administrator
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Jun 2009 - Sep 2010
• Maintained office schedules and databases using the Microsoft Office Suite. • Implemented regular website updates. • Coordinated social activities for the Office staff. • Maintained office schedules and databases using the Microsoft Office Suite. • Implemented regular website updates. • Coordinated social activities for the Office staff.
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Education
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University of Victoria
Bachelor of Commerce (BCom) -
Universitas Gadjah Mada (UGM)
Cross-Cultural Management
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