Experience

Orka Technology Group

• United Kingdom
• Internet Publishing
• 1 - 100 Employee

• Head of Sales & Marketing

  • Mar 2023 - Present

  I lead Orka's Sales & Marketing team, optimising marketing channels for lead generation and subsequent conversion through the sales cycle.I took on the Sales function at Orka to devise and implemented a strategy to transition us from a transactional revenue model, to a SaaS contract business. In addition to my responsibility for the marketing function, I lead the sales team and report on performance to senior stakeholders within the business.

• Head Of Marketing

  • Mar 2022 - Mar 2023

  Leading the Marketing function at Orka. We're on a mission to change the way the world works through innovative WorkerTech products. Responsible for the marketing strategy and delivery across our three products and four brands - Orka Technology Group, Orka Works, Orka Check and Orka Pay.

• Marketing Manager

  • Mar 2020 - Apr 2022

  Joined Broadstone after early-stage investment and led the re-brand to Orka, supporting the transformation to a three-product business, delivering tech for all stages of the worker lifecycle. Established an in-house marketing function delivering everything from platform user acquisition to lead generation.



THG

• United Kingdom
• Software Development
• 700 & Above Employee

• Marketing Account Manager

  • Jan 2019 - Mar 2020

  E-commerce Marketing Account Management Working within Ingenuity, the THG division providing an end-to-end e-commerce platform for global brands. Within this role I'm responsible for managing sites for clients in multiple sectors, helping them to unlock additional sales through technical product innovation and marketing strategy development. E-commerce Marketing Account Management Working within Ingenuity, the THG division providing an end-to-end e-commerce platform for global brands. Within this role I'm responsible for managing sites for clients in multiple sectors, helping them to unlock additional sales through technical product innovation and marketing strategy development.



Harley-Davidson Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Executive

  • Mar 2017 - Nov 2018

  Digital Marketing & International Consumer Experience Working at Harley-Davidson Motor Company within the international marketing team, responsible for all territories outside of the United States. Focussed on the entire events eco-system, including campaign management and development, partnership acquisition, operations planning and stakeholder management. Our small team successfully delivered 3 brand experiences across Europe, visited by circa 400,000 people. Digital Marketing & International Consumer Experience Working at Harley-Davidson Motor Company within the international marketing team, responsible for all territories outside of the United States. Focussed on the entire events eco-system, including campaign management and development, partnership acquisition, operations planning and stakeholder management. Our small team successfully delivered 3 brand experiences across Europe, visited by circa 400,000 people.



Big Life Organics / Macrobiotic Shop (DTC)

• Digital Marketing Associate

  • Feb 2013 - Apr 2016