Rory Nachbar
Brand Manager at careviso- Claim this Profile
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Italian Elementary proficiency
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French Limited working proficiency
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Latin -
Topline Score
Bio
Nick Alexopulos, MBA
Rory interned for me in Loyola University Maryland's office of marketing and communications in fall 2014. My colleagues and I gave her a broad range of assignments with varying deadlines, layers of review, and skill requirements (marketing copy writing, social media writing, news writing, photography, etc.), and with each completed project she impressed us more with the quality of her work and understanding of how it fit into 'big picture' strategy. Rory is wise beyond her years, disarmingly creative, and unwaveringly committed to doing good for her employer, coworkers, and surrounding community. She will flourish in any environment where there are no boundaries to what she can contribute.
Nick Alexopulos, MBA
Rory interned for me in Loyola University Maryland's office of marketing and communications in fall 2014. My colleagues and I gave her a broad range of assignments with varying deadlines, layers of review, and skill requirements (marketing copy writing, social media writing, news writing, photography, etc.), and with each completed project she impressed us more with the quality of her work and understanding of how it fit into 'big picture' strategy. Rory is wise beyond her years, disarmingly creative, and unwaveringly committed to doing good for her employer, coworkers, and surrounding community. She will flourish in any environment where there are no boundaries to what she can contribute.
Nick Alexopulos, MBA
Rory interned for me in Loyola University Maryland's office of marketing and communications in fall 2014. My colleagues and I gave her a broad range of assignments with varying deadlines, layers of review, and skill requirements (marketing copy writing, social media writing, news writing, photography, etc.), and with each completed project she impressed us more with the quality of her work and understanding of how it fit into 'big picture' strategy. Rory is wise beyond her years, disarmingly creative, and unwaveringly committed to doing good for her employer, coworkers, and surrounding community. She will flourish in any environment where there are no boundaries to what she can contribute.
Nick Alexopulos, MBA
Rory interned for me in Loyola University Maryland's office of marketing and communications in fall 2014. My colleagues and I gave her a broad range of assignments with varying deadlines, layers of review, and skill requirements (marketing copy writing, social media writing, news writing, photography, etc.), and with each completed project she impressed us more with the quality of her work and understanding of how it fit into 'big picture' strategy. Rory is wise beyond her years, disarmingly creative, and unwaveringly committed to doing good for her employer, coworkers, and surrounding community. She will flourish in any environment where there are no boundaries to what she can contribute.
Credentials
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Technical Writing: Reports
LinkedInSep, 2020- Nov, 2024 -
Editing and Proofreading Made Simple
LinkedInJul, 2020- Nov, 2024
Experience
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careviso
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Brand Manager
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Jun 2022 - Present
Manage brand development and execution- Project managed the recent renaming process of the company. Developed strategy and managed execution of release internally and externally. This included logo creation and handling all graphic collateral and occurred over a 6 month period.- Coached Marketing Associate through project managing a tagline launch. - Manage and design all branded materials. Conduct swag research and ordering, communicate with external vendors, manage brand representation at external events. - Develop brand voice and look, including narration for videos and other audio resources such as voicemail trees. - Manage website development, design, analytics, and engagement.- Conduct and receive creative reviews. Show less
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Marketing Product Manager
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Jan 2022 - Present
Manage geographically diverse Marketing team: Develop overall strategy to meet company goals, oversee execution, collaborate with other departments to meet creative/marketing goals.- Train interns and mentor new hires who interact with the Marketing team on a regular basis. Create and maintain training materials for team members.- Manage Marketing Associate.- Oversee editorial calendar planning (social, web, email) and assist with technical execution. - Develop conference strategy and execution. Lead conference prep with multiple stakeholders and external contacts. Manage entire booth planning and execution. - Maintain relationships with Inside and Outside Sales teams, Dev/IT team, Product team, HR team, Operations team, and Management team.Manage product (seeQer) marketing, execute lab-focused strategy.- Conduct competitor analysis- Develop customer journeys and personas, and apply findings to materials.- Create materials for the Sales Team including: white papers, case studies, email campaigns, lead generation landing pages, sell pieces, and product web pages. Lead technology adaption and process management across team and [interactive] departments.- Tools include: Salesforce, Pardot, Asana, Wordpress, SEO, Google Analytics, Google and Microsoft Suites, basic HTML, Tableau, Slack, video editing and GIF creation.- Train others in above tools when needed.Lead and/or project manage interdepartmental initiatives Show less
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Marketing and Graphic Design Specialist
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Dec 2020 - Jan 2022
- Created processes for document creation and maintenance.- Updated all marketing materials (web, documents, social, email etc) with new branding within first month.- Co-managed all marketing materials and campaigns across web, social, documents, and email. - Created and edited all written and graphic content.- Developed and executed editorial calendar across web, social, and email.- Provided regular web, social and email analytics reporting and advised on strategy adaption.- Stayed up to date on marketing and health tech industry tools and trends- Learned basics of new technical programs: Salesforce, Pardot, Google Analytics, and Tableau.- Assisted with HR-related tasks. Led All-Hands Meetings, cultural events, and holiday giving projects.- Conducted competitor and industry related research.- Advised on executive social media presence and best practices.- Assisted with product brand development, including naming, logo design, and marketing materials.- Managed summer intern.- Ran cross-departmental meetings (engineering, HR, etc), including prepping agendas, taking notes, confirming action items, and following up on deliverables- Led cross-departmental initiatives, including an office redesign and culture initiative. Show less
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The Johns Hopkins University
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United States
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Higher Education
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700 & Above Employee
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Digital Communications Specialist
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Mar 2020 - Aug 2020
- Manage the Office’s social media properties, including building strategy, developing an editorial calendar, collecting regular analytics, authoring copy, and answering student inquiries. - Co-manage a student worker for the team by co-leading their training, organizing resources, and providing a positive and supportive environment to aid in their success. Primary project involved establishing procedures for collecting and managing student, alumni, and staff blog content. - Co-manage blog strategy creation and execution. - Member of several working groups to further Office goals through collective brainstorming, research, and project execution and management. - Work with admissions officers, students, and alumni to produce engaging, authentic, and diverse social media and blog content. - Build communication and relationships across University departments and student groups to further Office goals by sharing information and engagement opportunities. - Conduct research including peer institution analysis, and increase Office’s recognition on Instagram. - Manage student and alumni “takeovers” of Instagram account June-August. Includes establishing processes, outreach and scheduling, monitoring, and providing feedback. - Provide live social media coverage for virtual events, such as seasonal Open Houses Show less
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Charles Street Research
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United States
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Financial Services
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1 - 100 Employee
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Social Media Manager
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May 2019 - Jan 2020
- Manage the company's social media properties, including campaigns and strategy, collecting regular analytics, authoring copy, customer and user inquiries, and creative content generation on multiple platforms - Conduct research, create graphics for multiple platforms and needs, manage Facebook bot creation and maintenance using ManyChat, and increase company recognition on multiple platforms - Provide live social media coverage for company sponsored events, such as the annual investor summit, and assist event staff when needed Show less
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Wolfram
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United States
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Software Development
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400 - 500 Employee
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Social Media Manager
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May 2017 - Apr 2019
- Manage the company's social media properties on multiple platforms, ensuring messaging and products are shared consistently and accurately. Twitter: @WolframResearch, @Wolfram_Alpha, @Wolfram_Events, @WolframCareers, @MathematicaTip. Facebook: Wolfram Research, Wolfram|Alpha. Linkedin: Wolfram Research, Wolfram Language, Wolfram Mathematica, Wolfram SystemModeler, Wolfram|Alpha. Instagram: Wolfram Research. Snapchat: WolframResearch, Wolfram_Alpha. Tumblr: WolframAlpha Pinterest: Wolfram Research- Increase recognition of the company and provide a positive experience for users/fans on social media.- Collaborate on and implement social media campaigns for product launches, sales, other product promotions and generate creative content using products or other promotional material.- Work with other teams to develop a social media strategy that supports their objectives.- Oversee international social media profiles maintained by localization groups. Twitter: Wolfram_Europe, @WolframJapan. Facebook: Wolfram Research Japan, Wolfram Research Korea, Wolfram Research Taiwan, Wolfram Research India.- Maintain social media accounts that have content provided by other members of the PR team.- Attend events to provide live social media support.- Develop processes and maintain documentation for successful social media and marketing practices.- Conduct research on social media-oriented topics, stay abreast of the latest developments in social media platforms and trends, and conduct competitor analysis.- Provide monthly, bi-annual, and annual reports of social media analytics, in addition to campaign-specific analytics.- Review and interview potential candidates for job openings within the PR team.- Create "person curves" for Wolfram|Alpha (listed as a developer).- Create social media images using Canva and other tools available.- Facilitate the CEO’s social media and provide analytics. Show less
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Social Media Specialist
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Apr 2016 - May 2017
Manage the company's social media properties on multiple platforms, including writing copy and reporting analytics on a regular basis. Respond to customer questions and requests on social media. Collaborate on and implement social media campaigns for product launches, sales, and other product promotions. Generate creative content using products or other promotional material. Increase company's following, impressions, and engagement on multiple platforms. Develop processes and documentation for successful social media and marketing practices. Work with other teams to develop a social media strategy that supports their objectives. Facilitate with the CEO's social media and provide analytics. Show less
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PR Consultant
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Jan 2016 - Apr 2016
Manage the company's social media properties on multiple platforms, including writing copy and reporting analytics on a regular basis. Respond to customer questions and requests on social media. Collaborate on and implement social media campaigns for product launches, sales, and other product promotions. Generate creative content using products or other promotional material. Increase company's following, impressions, and engagement on multiple platforms.
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Apprentice House Press
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Baltimore, Maryland Area
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Project Manager Intern
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Jan 2015 - May 2015
Oversee author manuscript submissions for the Spring 2015 period. Organize, distribute, and evaluate all materials submitted to Apprentice House. Communicate with authors upon acceptance. Oversee author manuscript submissions for the Spring 2015 period. Organize, distribute, and evaluate all materials submitted to Apprentice House. Communicate with authors upon acceptance.
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Loyola University Maryland
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United States
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Higher Education
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700 & Above Employee
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Student Blogger
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Sep 2012 - May 2015
- Recruited future students through discussion of campus life, local opportunities, and academics- Posts included photos, external links, and interactive commentary.
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Communications Intern
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Sep 2014 - Dec 2014
- Assisted with marketing and communications for the university- Developed creative content for online platforms- Composed written material for news releases, messages, and social media
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Education
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2011 - 2015
Loyola University Maryland
Bachelor of Arts (B.A.), Fine Arts and Communication -
2013 - 2013
University College Cork
Fall Semester Abroad, 3.83
Community
