Experience

The Gleneagles Hotel

• United States
• Hospitality
• 1 - 100 Employee

• CRM Manager

  • Mar 2021 - Present



Shepherd and Wedderburn

• United Kingdom
• Law Practice
• 300 - 400 Employee

• Digital Marketing Manager

  • Feb 2018 - Mar 2021

  Managing web platforms, social media, content and the digital experience for clients as part of the team at Shepherd and Wedderburn, one of the UK's leading law firms, with offices in Edinburgh, Glasgow, Aberdeen and London. Regarded by many as the go-to firm for specialist advice in real estate; energy, renewables and natural resources; technology and media; and financial and banking sectors, as well as offering the full range of private client and wealth management services. FTSE and AIM companies, large SMEs, and public service organisations are counted among its clients.



Brodies LLP

• United Kingdom
• Law Practice
• 700 & Above Employee

• Digital & CRM Strategist

  • Jan 2017 - Feb 2018

  Part of the Business Development & Marketing team at Brodies LLP, the largest legal resource in Scotland. Setting best practice for digital platforms, data management, analysing performance and designing web assets supporting services being delivered internationally from offices in Edinburgh, Glasgow, Aberdeen and Brussels.

• Digital Marketing Co-ordinator

  • Feb 2015 - Jan 2017

  I am now part of the Business Development & Marketing team at Brodies LLP, the largest legal resource in Scotland.I set best practice for our digital platforms, and deliver campaigns across websites, social media and e-communications offerings. I've helped launch new brands into competitive environments and provide in-house training across our offices in Edinburgh, Glasgow and Aberdeen.



Edinburgh University Students' Association

• United Kingdom
• Higher Education
• 1 - 100 Employee

• Marketing Officer, Digital & New Media

  • May 2013 - Feb 2015

  Edinburgh University Students' Association (EUSA) has over 30,000 student members. EUSA is a diverse charitable organisation, providing student services and support, driving political debate and activism and hosting some of the city's best club nights and events.I supported their activity through website redevelopment, increasing open rates on email communications by over 20% and growing engagement and followers on social media channels. Edinburgh University Students' Association (EUSA) has over 30,000 student members. EUSA is a diverse charitable organisation, providing student services and support, driving political debate and activism and hosting some of the city's best club nights and events.I supported their activity through website redevelopment, increasing open rates on email communications by over 20% and growing engagement and followers on social media channels.



VisitScotland

• United Kingdom
• Travel Arrangements
• 400 - 500 Employee

• Marketing Executive North America & Australasia

  • Dec 2010 - May 2013

  I was part of VisitScotland's renowned International Marketing Department, delivering consumer campaigns to our North American and Australasian markets. I was also responsible for the Golf brand in those regions.I worked with our creative agencies to produce engaging content for our extensive mix of e-communications, websites, e-zines and social media and was international lead on our CRM system.I also designed and delivered consumer global competitions with a range of Scottish and North American partners, such as airlines, tour operators and premium whisky brands.

• Marketing Insights Assistant

  • Jun 2010 - Dec 2010

  Worked as part of the Marketing Insights team at VisitScotland devloping and delivering a range of quant and qual research projects to generate insight and actionable recommendations for our marketing teams and tourism businesses in Scotland.