Branded Content and Partnerships Editor

• Jan 2023 - Present

Co-Founder and Chief Content Officer

• Jan 2018 - Aug 2022

• Oversaw all national and local content (15 markets) for leading digital media start-up for parents • Helped shepherd Mommy Nearest through an acquisition by KidPass in fall 2019 • Managed a team of editors and more than 100 freelance writers to produce parenting-related content • Grew monthly PVs by more than 200% in past three years • Strategized with CEO on marketing, sales goals, SEO, traffic and UX •Generated advertising revenue by custom developing native content for… Show more • Oversaw all national and local content (15 markets) for leading digital media start-up for parents • Helped shepherd Mommy Nearest through an acquisition by KidPass in fall 2019 • Managed a team of editors and more than 100 freelance writers to produce parenting-related content • Grew monthly PVs by more than 200% in past three years • Strategized with CEO on marketing, sales goals, SEO, traffic and UX •Generated advertising revenue by custom developing native content for clients like Leapfrog and Little Spoon • Worked on brand events and panel discussions around parenting topics • Cultivated and maintained relationships with social media influencers to help promote brand • Managed and oversaw email marketing through Mailchimp to more than 200K readers • Set strategy for all social media channels including Facebook, Instagram and Twitter •Ensured consistent brand voice across all of the company’s touchpoints •Represented Mommy Nearest on TV segments and in other media

Co-Founder and Editor-in-Chief

• May 2014 - Dec 2017

Director of Public Relations, Communications and Marketing

• Jan 2014 - Apr 2014

• Wrote press releases about new exhibits and museum news • Secured media placement in local print, broadcast and digital media outlets • Redesigned monthly newsletter to send to members about upcoming CMOM events • Wrote press releases about new exhibits and museum news • Secured media placement in local print, broadcast and digital media outlets • Redesigned monthly newsletter to send to members about upcoming CMOM events

Editor of Time Out New York Kids

• Mar 2011 - Dec 2013

• Responsible for all content for Time Out Kids print publication and website • Set editorial calendar and managed day-to-day workflow to make sure deadlines were met • Assigned and edited trend stories, 50 best pieces and news-related articles for the blog • Worked with tech team to launch new website and CMS • Grew traffic by launching key SEO drivers like “50 best attractions for NYC families” • Acted as main magazine representative on TV, including weekly segments on the… Show more • Responsible for all content for Time Out Kids print publication and website • Set editorial calendar and managed day-to-day workflow to make sure deadlines were met • Assigned and edited trend stories, 50 best pieces and news-related articles for the blog • Worked with tech team to launch new website and CMS • Grew traffic by launching key SEO drivers like “50 best attractions for NYC families” • Acted as main magazine representative on TV, including weekly segments on the local CBS and NBC news • Worked with marketing team on events, giveaways and publicity. Show less • Responsible for all content for Time Out Kids print publication and website • Set editorial calendar and managed day-to-day workflow to make sure deadlines were met • Assigned and edited trend stories, 50 best pieces and news-related articles for the blog • Worked with tech team to launch new website and CMS • Grew traffic by launching key SEO drivers like “50 best attractions for NYC families” • Acted as main magazine representative on TV, including weekly segments on the… Show more • Responsible for all content for Time Out Kids print publication and website • Set editorial calendar and managed day-to-day workflow to make sure deadlines were met • Assigned and edited trend stories, 50 best pieces and news-related articles for the blog • Worked with tech team to launch new website and CMS • Grew traffic by launching key SEO drivers like “50 best attractions for NYC families” • Acted as main magazine representative on TV, including weekly segments on the local CBS and NBC news • Worked with marketing team on events, giveaways and publicity. Show less

Executive Editor

• Feb 2010 - Mar 2011

Managing Editor

• Aug 2007 - Feb 2010

Senior Editor

• Jun 2006 - Aug 2007

Associate Editor/Senior Associate Editor

• Sep 2003 - Jun 2006

• Generated ideas and assigned features on media, play, technology, child development and parenting • Edited five monthly columns, including “Behavior & Development” and “What I Wish Every Parent Knew” • Produced Child’s Best Toy of the Year Awards and planned holiday toy testing event. • Represented brand alongside publisher at annual Consumer Electronics Show • Acted as magazine spokesperson on local news programs like Fox 5 News, WB news, and NY1.

Assistant Editor

• Nov 2002 - Sep 2003

Editorial Assistant

• Jun 2000 - Nov 2002

• Assisted three senior editors with everything from article ideas to contract requests. • Wrote two front-of-book columns each month: “Collectors” and “Your Family.” • Covered toy market, attended Toy Fair, chose toys for holiday roundup and wrote copy. • Assisted three senior editors with everything from article ideas to contract requests. • Wrote two front-of-book columns each month: “Collectors” and “Your Family.” • Covered toy market, attended Toy Fair, chose toys for holiday roundup and wrote copy.