Rory Gibson

Marketing and Campaigns Manager at Guild Esports
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency
Skills

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Bio

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Credentials

  • IPA Foundation Certificate
    IPA (Institute of Practitioners in Advertising)
    Feb, 2019
    - Nov, 2024

Experience

  • Guild Esports
    • United Kingdom
    • Spectator Sports
    • 1 - 100 Employee
    • Marketing and Campaigns Manager
      • Feb 2023 - Present

      Cross-channel marketing and brand management for Guild eSports. Planning and delivering effective campaigns to achieve Guild's integrated objectives. Including quarterly and yearly laydowns for Guild eSports as well as co-branded campaigns with partners. Cross-channel marketing and brand management for Guild eSports. Planning and delivering effective campaigns to achieve Guild's integrated objectives. Including quarterly and yearly laydowns for Guild eSports as well as co-branded campaigns with partners.

  • Stellar London
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Mar 2022 - Feb 2023

      Promoted to lead the Accounts Team at Stellar London. Spearheading all client relations, managing creative resource, end-end project management and delivery.

    • Account Manager
      • Mar 2021 - Apr 2022

      Account management of the biggest brand names across global entertainment, consumer technology and more.End to end creative campaign management, across media channels from content to experiential. Maintaining and growing client relationships , fostering showstopping creative work.

  • Fuse
    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Data Analysis & Insights Strategy
      • Aug 2020 - Mar 2021

      Joined Strategy & Insights team, informing brands and rightsholder strategy using our data analysisForming media valuations of sponsorship and partnership campaigns

    • Account Executive
      • Apr 2019 - Aug 2020

      Working with international brands to form and execute Sponsorships, Commercial Brand Partnerships and Experiential Activations. Delivering RTB's, creating brand experiences, partnerships on behalf of brands including easyJet, Google, Barclays and Hilton.Award-winning activations for easyJet and McDonald's.

  • OMD UK
    • United Kingdom
    • Advertising Services
    • 300 - 400 Employee
    • AV Investment Graduate
      • Jun 2018 - May 2019

      Entered media industry in AV Investment, following graduating from one of the top ranked Advertising and Marketing course in the UK. Graduated from the OMD Graduate Programme with an IPA Foundation Certificate whilst managing day-day buying and reporting of PepsiCo brands' multimillion pound AV campaigns. Entered media industry in AV Investment, following graduating from one of the top ranked Advertising and Marketing course in the UK. Graduated from the OMD Graduate Programme with an IPA Foundation Certificate whilst managing day-day buying and reporting of PepsiCo brands' multimillion pound AV campaigns.

  • Ball Street Network
    • London, United Kingdom
    • Work Experience
      • Dec 2017 - Dec 2017

      Grateful to be offered the opportunity to learn about the digital and influencer marketing industry with BSN. Grateful to be offered the opportunity to learn about the digital and influencer marketing industry with BSN.

Education

  • Lancaster University
    Bachelor of Arts (BA), Marketing and Advertising
    2016 - 2018
  • Stamford Endowed Schools
    A Levels, Business Studies, English Literature, Psychology, Biology
    2009 - 2015

Community

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