Rory H.
Content Strategy Director at Ogilvy Danmark- Claim this Profile
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English Native or bilingual proficiency
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Russian Native or bilingual proficiency
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Portuguese Limited working proficiency
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Bio
Daniel Scarpato
I had the privilege of working with Rory to lead a number of projects while she was at Terakeet. Rory is very skilled at leading growth SEO content initiatives at enterprise scale for clients in highly competitive YMYL verticals. During our last project together which was for a Fortune 100 company in the finance industry, we were able to impact organic traffic by adding thousands of unique visits within the first days of our content going live. I'd recommend her for any related projects.
Saj Hoffman-Hussain
I've known Rory for over 2 years as a colleague, mentor, and then manager. Rory exemplifies the best combination of agile strategic thinking coupled with top-class management and authenticity as a content leader. She is genuine and transparent, and her passion for solving even the most complex of content problems and going above and beyond to do so is unparalleled. She is never afraid to advocate for her team and for the client's best interests all with a positive attitude and great sense of humour. Her human approach to working with people as well as her strategic smarts, and ability to see down the road as well as prioritize what's in front of her make her a triple threat as a servant leader, content professional, and all-around wonderful individual to be inspired, learn from and work with. The next company and team to secure her services will be exceptionally lucky to do so.
Daniel Scarpato
I had the privilege of working with Rory to lead a number of projects while she was at Terakeet. Rory is very skilled at leading growth SEO content initiatives at enterprise scale for clients in highly competitive YMYL verticals. During our last project together which was for a Fortune 100 company in the finance industry, we were able to impact organic traffic by adding thousands of unique visits within the first days of our content going live. I'd recommend her for any related projects.
Saj Hoffman-Hussain
I've known Rory for over 2 years as a colleague, mentor, and then manager. Rory exemplifies the best combination of agile strategic thinking coupled with top-class management and authenticity as a content leader. She is genuine and transparent, and her passion for solving even the most complex of content problems and going above and beyond to do so is unparalleled. She is never afraid to advocate for her team and for the client's best interests all with a positive attitude and great sense of humour. Her human approach to working with people as well as her strategic smarts, and ability to see down the road as well as prioritize what's in front of her make her a triple threat as a servant leader, content professional, and all-around wonderful individual to be inspired, learn from and work with. The next company and team to secure her services will be exceptionally lucky to do so.
Daniel Scarpato
I had the privilege of working with Rory to lead a number of projects while she was at Terakeet. Rory is very skilled at leading growth SEO content initiatives at enterprise scale for clients in highly competitive YMYL verticals. During our last project together which was for a Fortune 100 company in the finance industry, we were able to impact organic traffic by adding thousands of unique visits within the first days of our content going live. I'd recommend her for any related projects.
Saj Hoffman-Hussain
I've known Rory for over 2 years as a colleague, mentor, and then manager. Rory exemplifies the best combination of agile strategic thinking coupled with top-class management and authenticity as a content leader. She is genuine and transparent, and her passion for solving even the most complex of content problems and going above and beyond to do so is unparalleled. She is never afraid to advocate for her team and for the client's best interests all with a positive attitude and great sense of humour. Her human approach to working with people as well as her strategic smarts, and ability to see down the road as well as prioritize what's in front of her make her a triple threat as a servant leader, content professional, and all-around wonderful individual to be inspired, learn from and work with. The next company and team to secure her services will be exceptionally lucky to do so.
Daniel Scarpato
I had the privilege of working with Rory to lead a number of projects while she was at Terakeet. Rory is very skilled at leading growth SEO content initiatives at enterprise scale for clients in highly competitive YMYL verticals. During our last project together which was for a Fortune 100 company in the finance industry, we were able to impact organic traffic by adding thousands of unique visits within the first days of our content going live. I'd recommend her for any related projects.
Saj Hoffman-Hussain
I've known Rory for over 2 years as a colleague, mentor, and then manager. Rory exemplifies the best combination of agile strategic thinking coupled with top-class management and authenticity as a content leader. She is genuine and transparent, and her passion for solving even the most complex of content problems and going above and beyond to do so is unparalleled. She is never afraid to advocate for her team and for the client's best interests all with a positive attitude and great sense of humour. Her human approach to working with people as well as her strategic smarts, and ability to see down the road as well as prioritize what's in front of her make her a triple threat as a servant leader, content professional, and all-around wonderful individual to be inspired, learn from and work with. The next company and team to secure her services will be exceptionally lucky to do so.
Credentials
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Financial Basics Everyone Should Know
LinkedInJun, 2021- Nov, 2024 -
Managing Your Personal Finances (2015)
LinkedInJun, 2021- Nov, 2024 -
Managing Your Personal Investments
LinkedInJun, 2021- Nov, 2024 -
Developing Business Acumen
LinkedInMay, 2021- Nov, 2024 -
Digital Strategy
LinkedInMay, 2021- Nov, 2024 -
Time Management: Working from Home
LinkedInMar, 2021- Nov, 2024
Experience
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Ogilvy Danmark
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Denmark
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Advertising Services
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1 - 100 Employee
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Content Strategy Director
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Feb 2023 - Present
– Developing communication and brand strategies for Global and Local Heath and Consumer clients: – Ensuring global campaigns are locally relevant – Brand manuals, localisation guidelines, style guides – Internal comms campaigns – HCP campaigns – Producing, editing and localising highly regulated content (healthcare) – Playbook development – Multilingual content strategy across various platforms and formats (webinars, workshops, blog, web, social, video) – Website optimisations (SEO, content, UX) – Sales pitches, tenders, upsells – Internal process development and standardisation (ex. introducing project management software, developing governance documents, Q&A processes, etc) Clients: AstraZeneca, Novo Nordisk, Royal Canin, Arla, Annata, Coloplast, CenterParcs, Pharmacosmos Show less
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Terakeet
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United States
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Marketing Services
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300 - 400 Employee
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Associate Director of Content Strategy, Growth
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Apr 2022 - Jul 2022
- Part of the leadership team- Supervising a team of 12 content managers, who in turn supervised over 200 content specialists - Overseeing a portfolio of critical accounts (Fortune 500 & 1000 companies). - Cross-functional support for sales presentations, QBRs and department-wide training sessions.- Resource management and account staffing. - Contributing to strategy playbooks, certification interviews, process and template development.- Assisting with content strategist and manager training. - Sales, marketing and product support. Show less
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Content Manager
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Jun 2021 - Apr 2022
- Creating a content strategy playbook in collaboration with fellow managers & strategists. - Creating and updating buyer personas. - User journey mapping. - Developing editorial calendars, style guides and brand messaging for clients (4 Fortune 500 brands in the finance space). - Editing and fact-checking blog content. - Client communication. - Content governance. - Managing a team of 6 people (writers & strategists).
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Senior Digital Content Strategist
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Jun 2020 - Jun 2021
- Creating, optimising and editing blog content. - Brainstorming blog post topics. - Keyword research. - Editorial calendar development. - Topic cluster model implementation. - Contributing to content strategy development. - Business profile optimisation.
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Freelance Writer; self employed
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Advertising Services
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700 & Above Employee
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Content Writer, Content Strategist
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Jul 2019 - Jun 2020
- Helping small businesses produce SEO-optimized content - Developing style guides and brand books - Educating marketing specialists on content audits, keyword research, target audience research & buyer personas - Developing editorial workflows for blogs - Helping small businesses produce SEO-optimized content - Developing style guides and brand books - Educating marketing specialists on content audits, keyword research, target audience research & buyer personas - Developing editorial workflows for blogs
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Greenpark
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Editor (Unilever)
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Feb 2018 - Jul 2019
- Content creation, localisation & SEO optimization - Editorial calendar management - Measuring content performance - Uploading articles to Wordpress - Social media management (Youtube, Instagram, Twitter) - Writing & translating scripts for Youtube videos - Content creation, localisation & SEO optimization - Editorial calendar management - Measuring content performance - Uploading articles to Wordpress - Social media management (Youtube, Instagram, Twitter) - Writing & translating scripts for Youtube videos
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Storia
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Editor-in-Chief
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Jun 2016 - Jan 2018
- Developing and implementing Storia's content strategy (competitor analysis, keyword GAP analysis, information architecture, buyer personas, editorial guidelines) - Developing Storia's editorial workflow - Hiring assistant editors, writers, designers, videographers and community managers - Setting daily editorial tasks, trendwatching - Liaising and co-producing content with bloggers & influencers - Overseeing marketing activities (sponsored content) - People management (10 writers in-house & 10 remote, 1 editor/proofreader) Show less
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TheSoul Publishing
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Entertainment Providers
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700 & Above Employee
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Freelance Editor / Contributor
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Jun 2016 - Oct 2017
- Brainstorming content ideas for Adme.ru - Writing, translating & proofreading articles - Optimizing old content - Writing scripts for video & animation - Content localization for international projects (Incrivel, Brightside) - Brainstorming content ideas for Adme.ru - Writing, translating & proofreading articles - Optimizing old content - Writing scripts for video & animation - Content localization for international projects (Incrivel, Brightside)
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Qwintry
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United States
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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International Marketing Manager
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Sep 2015 - Jun 2016
- Content audits – Writing, translating and optimizing articles in English, Russian and Portuguese - Writing scripts for Youtube videos - Building landing pages (using Tilda) - Establishing contacts with bloggers/subject matter experts - Managing co-development of sponsored content with bloggers/experts - Content audits – Writing, translating and optimizing articles in English, Russian and Portuguese - Writing scripts for Youtube videos - Building landing pages (using Tilda) - Establishing contacts with bloggers/subject matter experts - Managing co-development of sponsored content with bloggers/experts
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STAR: St Andrews Radio
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United Kingdom
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Radio Host, Producer
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Sep 2013 - Sep 2014
- Co-hosting and producing weekly university radio show (awarded with the Best Concept Award 2013) - Co-hosting and producing weekly university radio show (awarded with the Best Concept Award 2013)
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Comunica / Golin Moscow
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Russian Federation
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern
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Jun 2011 - Aug 2011
Agency internship - Writing press releases - Media/blogosphere monitoring for brand mentions - Main clients: Rosneft' (РосНефть), VTB-Bank (Банк ВТБ) Agency internship - Writing press releases - Media/blogosphere monitoring for brand mentions - Main clients: Rosneft' (РосНефть), VTB-Bank (Банк ВТБ)
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Marketing Intern
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Jun 2010 - Sep 2010
Agency internship - Email marketing - Copywriting for landing pages - Assisting a media buyer (television, radio) Agency internship - Email marketing - Copywriting for landing pages - Assisting a media buyer (television, radio)
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Community
