Co-Founder

• Jun 2021 - Present

Nuance Consultancy is a strategic marketing and communications consultancy focused on delivering a degree of difference in value, design and quality for our clients in the lifestyle & luxury space We narrate compelling stories for our clients through a creative and refined insights-driven approach across all touch points. We are a team of digital strategists and storytellers with discerning taste and high standards. We provide services in Design, Content, Digital Marketing, Social Media, Performance Marketing, Partnerships & Collaborations, Website Development and more. Show less

Marketing Head - West

• Sep 2019 - Jun 2021

Senior Manager

• Dec 2018 - Sep 2019

Chief Marketing Officer

• Mar 2015 - Jan 2018

a) Creating marketing plans and managing & deploying media budgets based on yearly, quarterly and monthly objectives and budgets across all media b) Consumer, category, competitor and trend research and analysis with key takeaways to implement for the brand c) Digital & Performance Marketing- SEO, SEM, Social Media Ads, SMM, ASO, Google Ads, Analytics, Retention Campaigns & more d) Determining and developing brand communication, persona and identity across all media e) Conceptualising key branding, business and campaign ideas in accordance with overall objectives f) Creating synergies and alliances with brands on a revenue + barter basis g) Monitoring, reporting, analyzing key online + offline metrics to measure ROI h) Product strategy & development of the website & app UI & UX i) Leading and managing a team of marketing & content personnel Show less

Senior Planner

• Sep 2013 - Mar 2015

a) New Business Development - Generating leads and converting potential businesses through an integrated marketing & communications approach. b) Digital & Brand planning & strategy for esteemed brands such as HP, Jaguar Land Rover, PWC, TechCrunch amongst many more. Comprehensive approach on these accounts from extensive situation analysis, brand and category audit, extrapolating key insights and creating strategic frameworks to defining phase by phase approaches, devising campaign ideas, monitoring & tracking progress and measuring ROI. Show less

New Media Manager (Consultant/Part Time)

• Jun 2013 - Sep 2013

a) Building & managing the online presence of the finest sports & entertainment talent in the country. Undertaking the following responsibilities across digital platforms – • Representation of talent through social media channels • Increasing online visibility • Online reputation management • Brand building for talent b) Generating revenue for talent through various online & offline brand integrations by pitching their collective positive online influence & characteristics c) Increasing visibility of Cornerstone Sports & Entertainment online to all internal & external stakeholders d) Assisting towards the conceptualization, development & planning of various internal Cornerstone Sports events & intellectual properties Show less

Sr, Digital Executive

• Jun 2011 - Aug 2012

a) Worked in the digital wing of MSL Group with a role dedicated to planning, new business development and servicing. During my tenure, I worked extensively on campaigns for esteemed brands such as Ebay India, Reliance Digital TV, European Tour, Oz Fest. Focus on current clientele placed on creating business proposals, selling ideas, creating quantitative & qualitative reports, playing that numbers game & providing expert business solutions to clients in the world of digital. Equal amount of efforts have gone into working on various strategic new business pitches for a host of brands and businesses. b) Also worked as Project Manager for the MSLGroup Global project – People’s Insights (http://peopleslab.mslgroup.com/peoplesinsights/) undertaking research activities, distilling insights on topics making waves in the media world and converting these insights into weekly posts and presentations (http://www.slideshare.net/mslgroup/). Topics fell under the three most important frontiers that will define the future of engagement for marketers, social innovators and entrepreneurs : Storytelling, Crowdsourcing, Corporate Citizenship. Released 3 quarterly magazines on the same. c) Community Manager for MSLGroup proprietary global Crowdsourcing Platform – People’s Lab (http://peopleslab.com/) Show less

Client Servicing Executive

• Feb 2010 - Mar 2011

Client Servicing Executive coming from a clear space of wanting to treat the brand as my own whether it is creative thinking, copywriting, strategy, planning, execution or new business. Worked with renowned brands such as Force India F1, Lavasa, Parle G, Renault, Music World, Mumbai International Airport Ltd. (MIAL)

Client Servicing Executive

• 2010 - 2011